Small Business Detox

02/29/2024

Are you like, "I know I should be creating content for my business, but I just don't know where to start!"🤷‍♀️🤦

No worries, we can help with that.

As a matter of fact, 1 of the 3 main pillars we focus on with our clients is Content Marketing. It is that THING every business NEEDS to do, but most don't... Why?

Because they think,

1. If not done right it will be catastrophic
(made up fear of failure)
2. They don't have the time. (or it's a waste of time)
3. They're not tech savvy... (fear of learning new things).

All legitimate thoughts and feelings!

All of which are FALSE.

Here are 3 things I try and do regularly to overcome every one of those. Give it a try, I hope it helps!

First, learn from those doing it right.
Success leaves clues and having a proven strategy changes
everything. Create content daily. Consistency creates momentum
and will allow you to level up your skill set faster.
(Eliminates the fear of failure...)

Second, Time Block/Batch Record/Repurpose.
What gets scheduled gets done, put it on the calendar
daily/weekly. Make the best use of that time and be prepared to
make multiple pieces of content at that time. That will help with
your Consistency when it comes to publishing content. Meaning
you could record 3-5 pieces of content in an afternoon and have
enough content for the week. With the right strategies,
Repurposing that content could take your game to the next level.
(Eliminates the no time excuse...)

Third, You don't need fancy equipment...
that computer/video camera/phone in your pocket will do just
fine!! As a matter of fact, the last video that got over 100,000
views on our YouTube channel was shot on my Samsung Galaxy
phone! (Eliminates the fear of new tech...)

If you would like a little more hand holding to shorten the learning curve, send me a message on LinkedIn, FB, or IG, or you can shoot me an email at [email protected]

11/29/2023

Understanding why this is important and how SIMPLE it really is, is crucial...

Once you do, you will make it a priority.

20 yrs. ago this was literally impossible, and to achieve any level of Marketing reach took a small fortune, literally. Now you can do it for very little to no money.

Thing is, you have to do the work.

Good news, it's not as hard or scary as you think it is!

https://www.smallbusinessdetox.com

11/29/2023

If you listened to the First Episode w/ Jeff, I didn't want to leave you hanging too long, LOL!

In this second Episode from my chat w/ Jeff Steffens of Topline Home Loans, we cover the DAILY actions we take to keep us FOCUSED on the task at hand, running a business! Stay tuned for the third and final episode from that conversation. Sit back and enjoy the show!!

If you need to talk Home Financing, Jeff's a wealth of knowledge!
Jeff Steffens / Topline Home Loans, email at: [email protected]

In this second Episode from my chat w/ Jeff Steffens of Topline Home Loans we cover the DAILY actions we take to keep us FOCUSED on the task at hand, running a business! Stay tune for the third and final episode from that conversation. Sit back an...

11/27/2023

The FIRST Episode IS OUT!!! In this Episode I sit down w/ Jeff Steffens of Topline Home Loans to discuss exactly how he's been able to Pivot & Adjust through the toughest Markets, how they are using AI in their business, and just what it takes to build a lasting business in today's crazy world!
this is actually the first of 3 episodes with Jeff so be sure to STAY TUNED!!

In this Episode I sit down w/ Jeff Steffens of Topline Home Loans to discuss exactly how he's been able to Pivot & Adjust through the toughest Markets, how they are using AI in their business, and just what it takes to build a lasting business...

11/21/2023

On Black Friday we will be officially launching our service at a ridiculous discount.. Stay tuned!!

11/10/2023

What a fun day! I was able to sit down with TWO separate West MI Small Business Owners yesterday and record 2 - hour long Podcasts full of wisdom and value for our listeners!! The guests were FANTASTIC!! Huge shout out to Jeff Steffens of Topline Home Loans in Grandville and Jason & Jessica Ruff owners of Integrity Auto Wash & Quick L**e!!! Stay tuned...The show launches next week!

On a side note,
If you are a Local Small Business Owner/Entrepreneur and would like to be a guest on the show, please feel free to reach out.🤙

11/06/2023

How do you start your week?
I have 3 questions for you:

1. Are you even focused on Growth, and if so, what is your strategy for improvement?

- The power of 1% better everyday is grossly underestimated...it's simple math. How much better, or how much growth could you expect after 100 days if you got 1% better everyday?? Now what if you do that 4 times a year!! Sometimes we make it way more difficult than it needs to be..

2. What is your Target this week, this month, this quarter, this year?

- This question MUST be answered in order to reverse engineer the 'How' into a predictable, actionable guide to actually HIT THE TARGET... Please do not skip this step, it's that important!

3. How are you going to accomplish this?

- What KPI's are you focused on, specifically WHAT actions do you need to take on a CONSISTANT Daily Basis to hit the Weekly Target?

It's that SIMPLE my friends, no need to overcomplicate it. YOU GOT THIS! Now go have a cup of coffee, or 3, and CRUSH THIS WEEK!!!

11/01/2023

IF you're currently Marketing, but not bringing in new clients or customers, 1 of 3 things is happening…

First, either you're putting out the Right Message to the Wrong People

Second, you're putting out the Wrong Message to the Right People

Third, you're putting out the WRONG MESSAGE TO THE WRONG PEOPLE ENTIRELY!

There is a very SIMPLE FIX for that my friend:

1. Focus on YOUR customer. NOT the product/service, and NOT the price..

2. Redirect your attention to THEIR PROBLEM and how you can SOLVE THAT.

3. Give them a QUICK WIN!

Then, and only then, will your phone start ringing and your Calendar fill up..

P.S.
Comment "QUICK WIN" if you'd like more of this!

10/31/2023

Don't let the Market SPOOK you today!!

10/30/2023