08/05/2026
𝐐𝐮𝐢𝐜𝐤 𝐜𝐥𝐚𝐫𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐭𝐬: 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐂𝐡𝐨𝐢𝐜𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐈𝐬 𝐧𝐨𝐭 𝐚 𝐒𝐮𝐫𝐜𝐡𝐚𝐫𝐠𝐞.
A lot of business owners use these terms interchangeably, but they're not the same thing — and the difference matters, especially with new laws rolling out.
𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐂𝐡𝐨𝐢𝐜𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 (𝐃𝐮𝐚𝐥 𝐏𝐫𝐢𝐜𝐢𝐧𝐠): You set a cash price and a card price up front. The customer sees both and picks how they want to pay. No surprises at checkout.
𝐒𝐮𝐫𝐜𝐡𝐚𝐫𝐠𝐞: You advertise one price, then tack on an extra fee if the customer pays with a card.
The difference isn't just the name — it's how the price is displayed, calculated, and charged.
More info at https://mersatech.com/consumer-choice-pricing-vs-surcharging/