Paul Sokol

Paul Sokol Hey there internet visitor! I'm Paul Sokol and people know me for my passion and key understanding of the customer journey :)

Thought Leader in Automated Experience Design | Author | Speaker | Promoter | Hey there reader! I'm Paul Sokol and people know me for my passion and key understanding of the "customer journey" and using automation to truly enhance your customer's experience. As one of the world's foremost Thought Leaders & experts in Automated Experience Design, I can help you achieve meaningful outcomes using hum

anized automation to maximize your input effort. Ask me about my work with a Shark Tank winner and personally designing the automated funnel that turned six figures within nine days.

2011: I spent five years as the Head Campaign Builder/Mad Scientist at Infusionsoft; one of the world’s top sales and marketing automation tools built exclusively for entrepreneurial small businesses.

2013-2016: I speak at Infusionsoft's annual ICON user conference; always an advanced training session on automation.

2014: I was approached by a publisher to write the "Infusionsoft Cookbook"; which has sold over 1,000 copies as of 2021.

2016: The same publisher invites me to turn the "Infusionsoft Cookbook" into 3 online video training courses.

2016: I speak at Infusionsoft's annual partner conference (PCON); advanced training session on automation for Infusionsoft Partners exclusively.

2017: I speak again at ICON and PCON. I am also invited to speak at the Internet Marketing Expo in Texas on my 'Unassisted Weekly Redeemer" model.

2018: I was invited to speak at a private event in Hollywood for models & actors teaching social media strategies and tactics.

2019: Digital Marketer invites me to Austin to speak at one of their private certified partner trainings about The Business Stack and Scoreboard.

2020: Phoenix Startup Week invites me to speak about The Business Stack. Infusionsoft, now rebranded as Keap, resumes events and I am invited to speak at their certified partner conference (PKON) about Facebook Advertising.

2021: Keap invites me to speak on multi-channel advertising at their annual user event (IKON). We all have dreams, here is mine: my dream is to have 1000's of trained and certified Knights of Automation that help small businesses provide superior customer service with modern automation methods. Fun Facts:
I founded the non-profit Keep Children Rockin' in 2015 which provides music equipment and repair donations to underfunded elementary and middle music programs. To donate visit: www.keepchildrenrockin.org

I formed Appalling Events with Phoenix promoter and owner of Club Red, Paul Benson, and we host an annual heavy metal festival, The Dead Of Winter Fest, as a charity donation event for Keep Children Rockin. Learn more and see some of the equipment donations here: www.facebook.com/deadofwinterfest

Beebo, Winston, Indy & Remy are my four darling cats and sometimes they make cameos in my videos and calls 😻
anized automation to maximize your input effort. Ask me about my work with a Shark Tank winner and personally designing the automated funnel that turned six figures within nine days.

2011: I spent five years as the Head Campaign Builder/Mad Scientist at Infusionsoft; one of the world’s top sales and marketing automation tools built exclusively for entrepreneurial small businesses.

2013-2016: I speak at Infusionsoft's annual ICON user conference; always an advanced training session on automation.

2014: I was approached by a publisher to write the "Infusionsoft Cookbook"; which has sold over 1,000 copies as of 2021.

2016: The same publisher invites me to turn the "Infusionsoft Cookbook" into 3 online video training courses.

2016: I speak at Infusionsoft's annual partner conference (PCON); advanced training session on automation for Infusionsoft Partners exclusively.

2017: I speak again at ICON and PCON. I am also invited to speak at the Internet Marketing Expo in Texas on my 'Unassisted Weekly Redeemer" model.

2018: I was invited to speak at a private event in Hollywood for models & actors teaching social media strategies and tactics.

2019: Digital Marketer invites me to Austin to speak at one of their private certified partner trainings about The Business Stack and Scoreboard.

2020: Phoenix Startup Week invites me to speak about The Business Stack. Infusionsoft, now rebranded as Keap, resumes events and I am invited to speak at their certified partner conference (PKON) about Facebook Advertising.

2021: Keap invites me to speak on multi-channel advertising at their annual user event (IKON). We all have dreams, here is mine: my dream is to have 1000's of trained and certified Knights of Automation that help small businesses provide superior customer service with modern automation methods. Fun Facts:
I founded the non-profit Keep Children Rockin' in 2015 which provides music equipment and repair donations to underfunded elementary and middle music programs. To donate visit: www.keepchildrenrockin.org

I formed Appalling Events with Phoenix promoter and owner of Club Red, Paul Benson, and we host an annual heavy metal festival, The Dead Of Winter Fest, as a charity donation event for Keep Children Rockin. Learn more and see some of the equipment donations here: www.facebook.com/deadofwinterfest

Beebo, Winston, Indy & Remy are my four darling cats and sometimes they make cameos in my videos and calls 😻

Never rely on ONE single communication channel, especially a social one.Always be building your OWN list of emails and p...
08/30/2026

Never rely on ONE single communication channel, especially a social one.

Always be building your OWN list of emails and phone numbers.

That way, if somethings goes down or disappears, you can still connect with your people.

Our rate is the rate.You would not negotiate with Starbucks for a cheaper coffee.Don't let people do that to you.
08/29/2026

Our rate is the rate.

You would not negotiate with Starbucks for a cheaper coffee.

Don't let people do that to you.

08/28/2026

Pricing yourself too low can cause people to doubt how valuable your thing actually is.

Would you buy a 5 cent Big Mac?

Whether you saw my recent video about running ads on ChatGPT or not, this next video gets into the nitty gritty about th...
08/27/2026

Whether you saw my recent video about running ads on ChatGPT or not, this next video gets into the nitty gritty about the ChatGPT pixel that you can use for conversion tracking 🤓

This video was recommended for us to create by:...

With how global everything is these days, it's nice when people are local because you get to hang out with them in real ...
08/24/2026

With how global everything is these days, it's nice when people are local because you get to hang out with them in real life!

Got to catch up with Tyler Cook on Friday and enjoy some tasty food 🍔

08/24/2026

When I was in grad school back in, like '08, I discovered the joy of CRM automation.

Almost two decades later I realize it was all about relationships-at-scale.

I took everything I learned from writing my '15 book, everything since May '16 (even my promoter experiences), and distilled it down into "How To Automate Like A Pro".

A free mini-course that you can complete in less than half-an-afternoon.

Plus I also threw in all our internal planning/execution tool templates because why add not add more value?

🎉 Hey everyone! I wanted to take a moment to reintroduce myself and share what I’m all about especially since its easy t...
08/23/2026

🎉 Hey everyone! I wanted to take a moment to reintroduce myself and share what I’m all about especially since its easy to get lost in the social media noise.

As the founder of Be Pro, people seek us out for world-class customer journey design and advertising services that are tailored to any platform or industry. Our approach is all about defined and repeatable processes, ensuring that our clients achieve consistent results.

In addition to that, I’m also passionate about mentoring others to enhance their professionalism and discipline in business. Habits, fundamentals, that kind of stuff...

Remember, if you’re going to do anything, you might as well Be Pro!

08/22/2026

Your business is not broken.

You are missing a gear.

Most entrepreneurs obsess over Offer and Marketing.

Then wonder why Sales feels like pulling teeth.

✅ Or why Fulfillment is chaos.
✅ Or why Operations is "whenever I have time."
✅ Or why People keep leaving.
✅ Or why Money is... well, not there.

This is not a motivational post.

It is a systems post.

All 7 gears exist in your business whether you manage them or not.

The question is: are they meshing together, or grinding against each other?

Tell me I am wrong. (Or tell me which gear you have been avoiding.) 👇

Did you know that when I'm not doing masterful RevOps, I run a non-profit and heavy metal festival on the side that keep...
08/20/2026

Did you know that when I'm not doing masterful RevOps, I run a non-profit and heavy metal festival on the side that keeps children rockin?

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Chandler, AZ
85225

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Wednesday 9am - 4pm
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