Karri Owens Designs

01/20/2026

Volunteer organizations are powered by people, but growth doesn’t happen by accident.

A well-built website can:
✔ Help new people find you
✔ Clearly explain how to get involved
✔ Reduce confusion before event day
✔ Support volunteers instead of adding more work

In my latest blog, I share a real-world example of how the right website structure led to 1,500+ organic Google clicks in just 30 days, without ads, and why that matters for community growth, membership, and participation.

👉 Read the blog here:
https://www.karriowensdesigns.com/single-post/why-a-well-built-website-for-volunteer-organizations-is-the-most-valuable-growth-tool

If you’re involved with a nonprofit, club, or volunteer organization, or know someone who is, please share this post. It may help them see their website in a whole new way.

01/12/2026

Round 1 of the 2026 AMRA season in Page, Arizona kicked off with an incredible race weekend—and a lot happening behind the scenes.

This season, I’m on site at AMRA races as Sponsorship & Media Officer, helping elevate race promotion, sponsor visibility, and the overall race experience. To share what that looks like in action, I wrote a blog capturing the AMRA Round 1 Page Arizona race experience from both an officer and spectator perspective.

From race ex*****on and sponsor involvement to AMRA officers racing and podiuming alongside competitors, Page set a strong tone for the year ahead and reinforced why community-focused event marketing matters, especially in volunteer-driven organizations like AMRA.

If you’re curious how strategic marketing, storytelling, and on-site support come together at live events, this recap offers a real-world look.

👉 Read the full blog here:
https://www.karriowensdesigns.com/single-post/amra-round-1-page-arizona-race-experience-reflections-from-the-2026-season-opener

📸 View AMRA Round 1 photos & videos:
https://www.amraracing.com/rd1-media

01/07/2026

Wrapping up one of my largest design projects of the year.

I completed the InDesign rulebook design for the 2026 American Buckskin Registry Association Handbook of Rules & Regulations. This was a 250+ page rulebook created for both printed and digital use.

The project included full layout and formatting in Adobe InDesign, a custom cover design honoring a late Hall of Fame Buckskin horse, and coordination with an external print vendor through final production.

These types of publications require careful planning, strong systems, and attention to detail from page one to page 250.

I shared a behind-the-scenes case study on my website that breaks down how this project came together.

Read it here:

A detailed look at InDesign rulebook design for a 250-page handbook, covering layout strategy, print production, and digital delivery.

12/30/2025

Kicking off the 2026 AMRA season and getting back to what I love.

This video shows a few of the marketing updates I have been working on for the race series, including a new podium backdrop, refinished podium steps, and a new sponsorship banner at registration.

For me, marketing is not just strategy and design. It is about making an impact by paying attention to the small details and showing up where it matters.

Grateful to support the AMRA community and excited for the season ahead. 🏁