BIG was founded by Pete Baker, a dynamic global sales and marketing professional with over 30 years of experience successfully maximizing product sales and driving revenue growth in the custom electronics industry. Baker began his career as an integrator, accumulating vast experience in front-end system design and sales, back-end operational management, in-field installation, programming and proje
ct management. He has worked on thousands of systems and was the founder of Custom Home Integration, a leading installation firm that he sold in 2006. Switching his focus to the manufacturing side of the industry, Mr. As the company’s vice president of sales and marketing, he spent the next 12 years building the RTI brand globally — positioning the company as a world-class leader for control, automation and distributed audio solutions. A positive, proactive leader adept at motivating and training winning teams, Mr. Baker led RTI’s worldwide sales, technical support, customer service, and training efforts, creating strategies that resulted in a 2900% increase in sales under his tenure. Baker was responsible for cultivating the company’s global distribution network into one of the most respected international sales, marketing and support teams in the industry, deploying a strategy that has been recognized and replicated by many distinguished and established CE manufacturers. With a talent for thinking creatively, Mr. Baker was also instrumental in the development of numerous unique, award-winning programs and initiatives at RTI, including the company’s Advanced Control University (ACU), C2C (Committed to Custom), the Integration Zone Newsletter, and the popular Control Bucks, Elite Dealer and other accommodation programs. As the public face of RTI, Mr. Baker has delivered hundreds of presentations all over the globe, earning him recognition as an engaging and sought-after public speaker. During his travels, he has gained first-hand knowledge of the different global markets and created a worldwide network of talented business associates, colleagues and friends.
