BIA Advisory Services

BIA Advisory Services The Local Media and Advertising Experts

Experienced
BIA has been a partner to local media companies of all sizes and platforms for more than 25 years, providing proprietary research and serving as a resource for valuations and strategic assessments. We bring deep knowledge of all segments of local media, as well as cross-discipline expertise, from sales and finance to technology and regulatory. Our media sector coverage includes radio,

newspaper, television, cable, direct mail, magazines, print Yellow Pages, interactive, local search (including Internet, Yellow Pages, E-mail, mobile), banking and investments and out-of-home. Trusted
Relevant expertise, reliable foresight and proven ability to build important communities, make BIA/Kelsey the trusted source for local media industry intelligence. Our clients rely on us for the information and insights they need to grow and transform their organizations in an ever-changing marketplace. Authoritative
To deliver the highest level of support and most insightful advisory services possible, we have assembled a team of highly respected industry professionals and analysts with deep expertise in the market segments we cover.

We are looking forward to presenting Finish 2025 Strong; Kickstart 2026 with Momentum for RAB. Analysis and registration...
09/23/2025

We are looking forward to presenting Finish 2025 Strong; Kickstart 2026 with Momentum for RAB. Analysis and registration:

Contributor: Celine Matthiessen, VP of Insights and Analytics, BIA Advisory Services As we near the end of the year, it’s important to maximize opportunities and also work towards 2026. With shifts…

We're excited to announce a new collaboration to incorporate elements of our media ad spend forecast into SRDS Local Mar...
07/10/2025

We're excited to announce a new collaboration to incorporate elements of our media ad spend forecast into SRDS Local Market Profiles from Adwanted USA. This integration will enable agencies and marketers to navigate the complexities of the local advertising market in the United States.

SRDS Local Market Profiles from Adwanted USA are now infused with data on media advertising spend from BIA Advisory Services to help marketers, companies better understand and engage local markets. New York, NY (Thursday, July 10, 2025) – Adwanted USA and BIA Advisory Services are excited to annou...

Small businesses are shifting strategies to thrive in uncertainty—not just raising prices but changing value proposition...
06/09/2025

Small businesses are shifting strategies to thrive in uncertainty—not just raising prices but changing value propositions, trying new marketing channels, and using data to make smarter decisions. Hear more on our Podcast with Valpak CSO Jay Loeffler:

"Even with economic uncertainty, there is an opportunity to step up as leaders in our respective industries to guide our advertising partners with critical information to maximize spend and help them win at a critical time." Jay Loeffler, Chief Sa...

Inside scoop from BIA's Rick Ducey at  . Everyone's buzzing about media mergers, but here's the real deal:- Don't expect...
04/08/2025

Inside scoop from BIA's Rick Ducey at . Everyone's buzzing about media mergers, but here's the real deal:
- Don't expect a flood of deals just yet. The big changes are coming, but we're looking at a slow burn - think 12-18 months before the really big moves happen.
- Smart players are already planning their moves though. If you're in broadcasting, now's the time to start thinking ahead.
Want more industry insights like this? Drop a like on BIA Advisory Services' page. We're tracking these changes so you don't have to!
Read more: https://rbr.com/nab-show-2025-broadcast-medias-ma-outlook/

How will expected FCC deregulation of broadcast media ownership impact mergers and acquisitions? An Monday afternoon 2025 NAB Show Panel sought to tackle that question in an informal chat featuring a prominent veteran Washington, D.C., attorney; a top media broker; and BIA Advisory Services' Managin...

Breaking: Just released our updated 2025 local ad forecast. From digital's dramatic shift to surprising economic impacts...
03/07/2025

Breaking: Just released our updated 2025 local ad forecast. From digital's dramatic shift to surprising economic impacts, there's a lot to unpack. Watch our 2-min breakdown here:

The year ahead presents lots of opportunities for radio revenue. BIA joins Marketron on Jan. 30 at 2pm EST to discuss an...
01/22/2025

The year ahead presents lots of opportunities for radio revenue. BIA joins Marketron on Jan. 30 at 2pm EST to discuss and examine top spending verticals. Whether you're in sales, marketing, or management, this webinar is packed with insights you can't afford to miss. Register here for this free webinar:

Register for the 2025 radio revenue outlook. Get insights from experts on the year ahead for radio airtime and digital revenue projections.

After months of tracking industry movements, BIA thinks 2025 is shaping up to be a year of mergers and acquisitions. See...
01/15/2025

After months of tracking industry movements, BIA thinks 2025 is shaping up to be a year of mergers and acquisitions. See what BIA analysts Nicole Ovadia and Lauren Ross say in a recent analysis:

Nicole Ovadia, VP of Forecasting and Analysis, co-authored this post with Lauren Ross, VP of Media Valuations. It seems that 2025 is poised to be an intriguing year for local media. With new leadership in Washington and a positive economic outlook, numerous deals and mergers could occur in the comin...

The brains behind local CTV's biggest success stories share their revenue growth secrets at   on Nov 21st. Rick Ducey le...
11/19/2024

The brains behind local CTV's biggest success stories share their revenue growth secrets at on Nov 21st. Rick Ducey leads the discussion with Disney, Magnite, MNTN, Sinclair/Compulse, and Premion. Details here:

BIA is pleased to be hosting a local CTV panel at TVOT’s New York Conference on November 21st, featuring an impressive lineup of speakers from Disney, Magnite, MNTN, Sinclair/Compulse, and Premion. After a record-breaking year in 2024 with over $1 billion in political ad spending in local CTV, the...

Fascinating conversation with Valpak's CRO Jay Loeffler discussing their combination of CTV/OTT advertising with mailers...
10/25/2024

Fascinating conversation with Valpak's CRO Jay Loeffler discussing their combination of CTV/OTT advertising with mailers and the value it's delivering to advertisers. Listen to our latest podcast: Direct Mail's Digital Revolution:

In the digital age, direct mail is adapting to remain a powerful force in local advertising. In this episode, Valpak's CRO, Jay Loeffler, joins BIA's Nicole Ovadia to discuss how Valpak is combining targeted Connected TV/Over-the-Top ads with pers...

In 2025, BIA's Ad Forecast reveals categories like Investment & Retirement Advice, Supermarkets, Commercial Banking, and...
09/22/2024

In 2025, BIA's Ad Forecast reveals categories like Investment & Retirement Advice, Supermarkets, Commercial Banking, and Hospitals will bring their ad dollars to local radio. Our team discusses with RAB on Sept. 25. Members register on RAB website. Non-members can request a registration here:

BIA producing a webinar on radio ad revenue for the RAB.

Streaming ads are reshaping   in a big way.  joins us on our latest podcast to discuss how CTV and OTT ads are being use...
09/06/2024

Streaming ads are reshaping in a big way. joins us on our latest podcast to discuss how CTV and OTT ads are being used in both the presidential race and for key ballot initiatives to target voters with accuracy:

Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of Political at Jamloop, to discuss how campaigns use streaming data to precision-target voters. W...

BIA forecasts $171B in 2025 U.S. Local Ad Spend. More on our expectations and perspective on what's to come next year:
08/07/2024

BIA forecasts $171B in 2025 U.S. Local Ad Spend. More on our expectations and perspective on what's to come next year:

With 52% Of Overall Spend, Digital Local Ads in 2025 Will Surpass Traditional Advertising for The First Time CHANTILLY, Va. (Aug 7, 2024) – BIA Advisory Services’ latest U.S. Local Advertising Forecast delivers initial expectations for 2025 and updates spending estimates for 2024. The projecte...

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