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Best Practices, LLC is a global research, consulting, and benchmarking leader for more than 30 years; Our clients include 48 of the top 50 pharmaceutical companies.

Does your Medical Affairs launch plan specify the patient outcomes it intends to support?Best Practices, LLC's research ...
10/09/2026

Does your Medical Affairs launch plan specify the patient outcomes it intends to support?

Best Practices, LLC's research involving 27 Medical Affairs leaders across 21 biopharma companies reports that 80% of top-performing connected organizations build launch strategies targeting measurable patient outcomes, compared with 53% of siloed organizations.

The comparison offers a starting point for reviewing how explicitly launch plans address patient objectives.

Our short video explores cross-functional collaboration, patient journey mapping and shared outcome information, alongside gaps in RWE integration and measurement.

What would make your next launch plan easier to assess against its patient objectives?

Watch the overview: https://www.youtube.com/watch?v=-a8wwq4-GCI

How do connected and siloed Medical Affairs organizations differ in...

What are the strongest pharma digital marketing teams doing differently?Our new video, “Why 77% of Pharma Marketers Lose...
09/25/2026

What are the strongest pharma digital marketing teams doing differently?

Our new video, “Why 77% of Pharma Marketers Lose at Digital Marketing,” looks at the practices separating the leading group in our omnichannel benchmark from the status quo group.

One comparison: 57% of organizations in the leading group reported a dedicated digital Center of Excellence, versus 10% in the status quo group. The video also examines investment, shared KPIs, data partnerships and talent.

For commercial leaders, the question is practical: who owns digital strategy across channels, and can your team measure what its investments contribute?

Watch for more details: https://www.youtube.com/watch?v=B0LtAynJA2g

77% of pharma marketing teams are falling behind on digital — not b...

Most pharma launches don't fail because of the science. They fail because of how teams measure success — and 56% of comp...
09/11/2026

Most pharma launches don't fail because of the science. They fail because of how teams measure success — and 56% of companies still haven't figured it out.

Best Practices, LLC benchmarked 37 leaders from 33 biopharmaceutical companies to identify what separates high-performing launch evaluation programs from the rest.

Watch our latest video to see what leading launch teams do differently: https://www.youtube.com/watch?v=YU3H-NtiBpI

📊 Download executive summary: https://www.best-in-class.com/rw587.h...

As biopharma organizations expand globally, field medical expectations are rising in every region — but what does genuin...
08/28/2026

As biopharma organizations expand globally, field medical expectations are rising in every region — but what does genuine MSL excellence look like across markets?

Best Practices, LLC benchmarked more than 100 biopharma companies, drawing on 448 responses from field medical leaders across North America, Europe, APAC, LATAM, and MENA.

Field medical excellence isn't one-size-fits-all. But the standards that define it are more consistent than most teams realize.

Watch our latest video for the full global benchmarking breakdown: https://www.youtube.com/watch?v=LIkU-epG14I

Field medical expectations are rising fast — but what does excellen...

What does it take to maximize the value of a mature biopharma brand?As products approach loss of exclusivity, the bigges...
08/14/2026

What does it take to maximize the value of a mature biopharma brand?

As products approach loss of exclusivity, the biggest opportunities may come down to the decisions made years earlier.

In our latest video, Best Practices, LLC breaks down 4 lifecycle management strategies used by leading biopharma companies to extend mature brand value — from early planning and dedicated brand teams to pricing, formulation, exclusivity, and other value-preservation strategies.

One finding stands out: 75% of leaders identify early strategy development as the #1 success factor.

But when should teams start? Which strategies deliver the greatest return? And how do leading companies decide where to invest?

▶️ Watch the video to see what the data reveals: https://www.youtube.com/watch?v=kXFB3II_vN8

📊 Download the report summary here: https://www.best-in-class.com/r...

Indirect costs are often cited as the primary barrier to IIT approvals. But what does the data actually say?Our latest v...
07/31/2026

Indirect costs are often cited as the primary barrier to IIT approvals. But what does the data actually say?

Our latest video breaks down four benchmark-driven insights that every IIT program leader needs to know -- from budget benchmarks and geographic cost differences to the policy gaps creating unnecessary friction in the approval process: https://www.youtube.com/watch?v=pakinLRmpgE

IIT indirect costs are blamed for killing studies -- but is that re...

Only 24% of biopharma organizations consider themselves highly impactful in Medical Affairs. That's a striking data poin...
07/17/2026

Only 24% of biopharma organizations consider themselves highly impactful in Medical Affairs. That's a striking data point, but it also signals a significant opportunity.

Our benchmarking study of 34 Medical Affairs leaders across 23 companies identifies five strategies that are redefining what Medical Affairs impact looks like - shifting the conversation from activities and outputs to measurable outcomes, HCP behavior change, and ROI.

Watch our new video to see the full picture - and how your organization can close the impact gap: https://www.youtube.com/watch?v=oCy9bufLcDk

Medical Affairs impact is being redefined -- but only 24% of organi...

Primary care launches are more competitive than ever. Physicians are time-pressured, access is tighter, and expectations...
07/03/2026

Primary care launches are more competitive than ever. Physicians are time-pressured, access is tighter, and expectations for rapid uptake have never been higher.

So what separates the launches that win from those that stall?

Our latest video, backed by a meta-analysis of 18 biopharma benchmark studies, breaks down 4 proven strategies top organizations use to drive successful primary care launches and high-impact physician engagement.

Whether you're in launch planning, commercial strategy, or physician engagement, this is worth your time: https://www.youtube.com/watch?v=KvNFVxWnHPY

Primary care launches are getting harder - but the blueprint for su...

AI is no longer a future initiative for Medical Affairs—it’s becoming a defining competitive advantage.Our latest benchm...
06/19/2026

AI is no longer a future initiative for Medical Affairs—it’s becoming a defining competitive advantage.

Our latest benchmarking study of 54 Medical Affairs leaders across 37 biopharma companies reveals four AI-powered strategies that are reshaping the function through 2030.

One striking finding: organizations using AI-driven EHR analysis have reduced observational study timelines from nearly a year to just 100 days, accelerating evidence generation and decision-making.

With 64% of organizations already deploying AI and a projected 12% shift toward omnichannel engagement by 2030, the decisions Medical Affairs leaders make today will determine who leads tomorrow.

▶️ Watch our latest video to discover the four strategies driving the next era of Medical Affairs:
https://www.youtube.com/watch?v=q5BCr26_c_I

The clock is ticking - Medical Affairs leaders have a narrow window...

In biopharma omnichannel, investment without integration is just spending.Our latest benchmarking study reveals that lea...
06/05/2026

In biopharma omnichannel, investment without integration is just spending.

Our latest benchmarking study reveals that leading organizations allocate 32% of their promotional budgets to conferences and medical events - nearly double the 18% allocated by status quo peers. Yet even more telling: high-spend organizations routinely fail to generate personalized, insight-driven engagement when their channels remain siloed and unautomated.

Our new video unpacks the 3 investment patterns that actually set omnichannel leaders apart - and what your organization can do to close the gap: https://www.youtube.com/watch?v=pS-3iAO6yUc

More spend doesn't equal more impact - discover what actually separ...

Address

6350 Quadrangle Drive
Chapel Hill, NC
27517

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+19194030251

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