Tim Hicks I Enough Risk

Tim Hicks I Enough Risk Most risky decisions don't feel dangerous when they're made. They feel normal. Leadership • Culture • Risk

09/03/2026

Not every leadership decision looks heroic in the moment. Sometimes it looks like delay, restraint, or the refusal to restart something expensive and important until the situation actually makes sense. In “UNSAFE: The Irrational Logic of Risk,” Timothy Hicks shows how a damaged compressor and a questionable restart become more than a maintenance story. They become a test of judgment under pressure, where the easy win is speed and the harder win is discipline.

That is where the book gets especially sharp. Plenty of organizations talk about safety until the downtime starts costing money. Then the real culture shows up. “UNSAFE: The Irrational Logic of Risk,” by Timothy Hicks, makes a strong case that the right call is often the one that disappoints the schedule, frustrates the impatient, and protects people anyway. A restart can recover production. It cannot always recover from being wrong.

When pressure rises, what does the right decision really look like?

Explore Timothy Hicks’ perspective on risk, leadership, and the discipline to put safety before speed in "UNSAFE: The Irrational Logic of Risk." Grab your copy today: https://t.mtrbio.com/timhicksauthor

The best practical wisdom often sounds plain enough to miss on the first hearing. That is what gives the Robert McGinnis...
09/01/2026

The best practical wisdom often sounds plain enough to miss on the first hearing. That is what gives the Robert McGinnis lesson its staying power in “UNSAFE: The Irrational Logic of Risk.” Timothy Hicks uses the idea of a wide road with ditches to capture something many leaders forget: just because there is room to operate does not mean every inch of that room should be treated as equally safe. People get in trouble when they start working the shoulder, drifting closer to the edge because the last few passes did not cost them anything.

That image works because it reaches far beyond driving. It applies to schedules, production pressure, maintenance delays, shortcuts, and the thousand small rationalizations that move a crew from stable ground toward avoidable trouble. In “UNSAFE: The Irrational Logic of Risk,” by Timothy Hicks, good judgment is not only about staying on the road. It is about remembering where the ditch is and refusing to treat near-misses like proof of good decision-making.

Explore the hidden logic behind risk, near-misses, and everyday decision-making in "UNSAFE: The Irrational Logic of Risk," by Timothy Hicks. Find the book at the link in bio: https://t.mtrbio.com/timhicksauthor

A hazard does not become safer simply because everyone knows it is there. Warning signs, labels, temporary barriers, and...
08/27/2026

A hazard does not become safer simply because everyone knows it is there. Warning signs, labels, temporary barriers, and repeated conversations can make a problem feel managed even when the underlying condition remains unchanged. In “UNSAFE: The Irrational Logic of Risk,” Timothy Hicks repeatedly challenges the idea that awareness is the same as control. Familiarity can quietly turn an abnormal condition into part of the normal workday.

Real control changes the condition itself. It isolates the energy, repairs the damaged equipment, removes the exposure, or changes the process so workers no longer have to depend on memory and caution alone. “UNSAFE: The Irrational Logic of Risk,” by Timothy Hicks, asks leaders to look closely at the hazards people have learned to live with, because the most dangerous conditions are often the ones no longer treated as unusual.

A hazard should never become “normal” simply because it’s familiar. Discover more insights on risk, safety, and stronger decision-making in "UNSAFE: The Irrational Logic of Risk," by Timothy Hicks. Learn more through the link in page bio.

08/25/2026

Some workplace conflicts sound personal until the hazard makes them physical. In “UNSAFE: The Irrational Logic of Risk,” Timothy Hicks explores that hard edge between preference and consequence through the kind of situation many crews know well: the tension between personal identity and the non-negotiable demands of respiratory protection. In a sour-gas environment, the issue is not whether a person likes the rule. The issue is whether the seal holds. That is the sort of point Hicks makes well. He strips the problem down until the emotion is still visible, but the reality is impossible to dodge.

The deeper lesson is bigger than facial hair. It is about what happens when beliefs, habits, pride, or personal style collide with conditions that do not care about anyone’s self-image. “UNSAFE: The Irrational Logic of Risk,” by Timothy Hicks, keeps reminding leaders that sound decisions are not built by slogans. They are built by facing the actual hazard in front of you, even when the truth is inconvenient.

Ready to discover more?
Grab your copy of the book today through the link page bio.

Machines do not respond to confidence, experience, or good intentions. They respond to energy, movement, pressure, force...
08/20/2026

Machines do not respond to confidence, experience, or good intentions. They respond to energy, movement, pressure, force, and the conditions created around them. In “UNSAFE: The Irrational Logic of Risk,” Timothy Hicks uses everyday experiences to show how quickly people can mistake familiarity for control. The setting may change, but the principle does not: once equipment is in motion, intention offers no protection from the consequences of a bad decision.

Industrial safety depends on respecting what the machine can actually do, not what we expect it to do. A shortcut that has worked before, a routine task performed hundreds of times, or a moment of misplaced confidence can still put someone inside the path of uncontrolled energy. “UNSAFE: The Irrational Logic of Risk,” by Timothy Hicks, challenges workers and leaders to judge risk by physical reality rather than personal confidence.

How safe is “safe enough?” Discover the thinking behind "UNSAFE" at the link in bio today!

Long before people start talking about safety systems, behavior models, and investigation reports, many of their first l...
08/18/2026

Long before people start talking about safety systems, behavior models, and investigation reports, many of their first lessons about risk come from somewhere smaller and more personal. In “UNSAFE: The Irrational Logic of Risk,” Timothy Hicks draws from that kind of early learning, where tools were not abstract objects and carelessness was not treated like a personality quirk. A pocketknife in the wrong hands is a small thing right up until it is not. That is part of what gives Hicks’s writing its force: he understands that judgment usually starts forming long before a person ever steps onto a formal jobsite.

What makes that lesson last is not fear for fear’s sake. It is the understanding that tools demand respect whether the setting is a farm, a garage, a plant, or a high-hazard operation. “UNSAFE: The Irrational Logic of Risk,” by Timothy Hicks, keeps returning to that truth in larger and larger ways: dangerous outcomes often begin when familiarity gets mistaken for mastery.

What if experience sometimes makes us less careful, not more?
Discover "UNSAFE" at the link in page bio today.

07/28/2026

Leaders often ask why someone made a mistake.

Timothy Hicks asks a harder question in “UNSAFE: The Irrational Logic of Risk”: what system allowed that decision to make sense?

The most important moment is not the explosion, injury, fire, or investigation. It is the time before all of that, when choices still exist, influence still matters, and conditions can still be changed.

Look earlier. Ask harder. Control the work before the outcome becomes something you cannot take back.

Learn why preventing failure starts long before the incident. Order your copy of "UNSAFE: The Irrational Logic of Risk," today on Amazon or Barnes & Noble.

Authority might make people listen. Credibility determines whether they believe you.In “UNSAFE: The Irrational Logic of ...
07/23/2026

Authority might make people listen. Credibility determines whether they believe you.

In “UNSAFE: The Irrational Logic of Risk,” Timothy Hicks brings that idea into the world of safety, leadership, and high-risk work. A title may give someone permission to speak, but it does not guarantee trust.

Workers can tell when a leader understands the job. They can also tell when someone is repeating a rule without understanding the work behind it.

Credibility is built when leaders tell the truth, know the work, and stand behind what they ask from others.

Discover more practical leadership insights from "UNSAFE," on Amazon, Barnes & Noble, and by visiting the link in Facebook / LinkedIn page bios.

Timothy Hicks brings field-tested perspective to the way people understand risk, leadership, and decision-making under p...
07/21/2026

Timothy Hicks brings field-tested perspective to the way people understand risk, leadership, and decision-making under pressure.

In "UNSAFE: The Irrational Logic of Risk," he examines why risky decisions can feel reasonable in the moment - and what leaders can do to recognize the conditions behind them.

This is not a book about checking a box. It is a book about understanding how risk really forms before failure arrives.

Learn more about "UNSAFE" and grab your copy today on Amazon, Barnes & Noble, or by visiting the link in Facebook / LinkedIn page bios.

07/16/2026

Most decisions that lead to failure feel completely normal at the time they are being made.

That is the point Timothy Hicks makes in this author-led reel. Risk often becomes accepted not because people are reckless, but because the work feels familiar. Everyone else does it. It worked before. Nothing happened the last time. The outcome has not happened yet.

In “UNSAFE: The Irrational Logic of Risk,” Hicks pushes leaders to look beyond the easy explanation of human error and ask why the decision felt reasonable in the first place.

Failure has a backstory. Learning starts when leaders are willing to look at the conditions that made the choice make sense.

Challenge the way you think about risk, decision-making, and leadership. Get your copy of "UNSAFE: The Irrational Logic of Risk," on Amazon or Barnes & Noble, or visit the link in page bio to learn more.

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