10/05/2022
If you walk in to any store this week, you will see holiday-themed products lining the shelves. Consumers are being inspired to buy and prepare for more holiday purchases every time they pick up their phone or walk into a store.
Young couples are dreaming of the perfect winter engagement, centered around the perfect lab grown custom ring, professionals are looking forward to celebrating their successes of 2022 with a new timepiece, a stunning wardrobe elevating pendant, or a new pair of timelessly beautiful diamond studs. This is holiday wish list planning time. We want to help make sure these shoppers are adding products in your store to their wish lists!
Now is the time to make sure your store's name is remembered, considered, and visited for these upcoming jewelry purchases, it's Digital Marketing Season, and it's time to promote your store. Get started here.
It may seem too early to be investing in ads for your Jewelry store holiday shopping season, but the truth is, if you don't begin to build your brand through professionally managed digital advertising this month, you are going to be missing out on revenue from jewelry sales during the holiday shopping season that could have been yours.
Freshley Digital formulates the fastest and most effective digital marketing strategies on Facebook/Instagram (now called Meta) and on Google exclusively for Jewelers.
How to have a successful holiday season as an Independent Jeweler:
1. Get a jump start on your Competition.
During the holiday season, everyone is advertising, the time to stand out in that crowd is to put your name in their minds now! So when all the ads pop up throughout the holidays, your name will stand out, because you have developed trust through being there consistently, and already making an impression on those shoppers before they are flooded with other ads.
2. Benefit from the sales of early-shoppers!
There are a handful of well-prepared consumers who like to plan in advance, and buy ahead of the rush - by advertising early, they will see your ads first, shop and buy from your store before they even are given options from other advertisers.
3. Give your store time to re-calibrate your ads.
Maybe your store is running a digital promotion for diamonds this month in addition to your brand awareness campaign, but for the holidays you decide to shift your diamond promotion over to a stacked rings and diamond studs promotion... starting your ad campaigns now allows us to have time to gain results over a 30 day period from your initial promotion in order to best setup and target your next promotion for the holiday season. We will get to know your audience in order to laser focus on the most active consumers more effectively for the holiday shopping time.
With the right team on your side, and the right strategy in place, your store has time to act now and see big results before year-end!
