04/18/2026
Honored to be a Featured Speaker Group Destination Success July 22 - 24, 2026!
Flight Arranged! Dates Reserved!
Is AI the “best money spent” or the “attitude of sheep being led to slaughter?” 🐑 vs. 🚀
In the world of travel advisory, the fear of losing the personal touch is real. Many advisors are asking, “If I automate too much, will my clients stop calling me?”. Some worry about the lack of authenticity, noting that “thinking for yourself and replying with a ‘human touch’ is still cool,” and warn that “there is no free cheese in a mousetrap” when it comes to giving data to these systems.
But we don't have to choose between technology and our identity. As KHM CEO Rick Zimmerman wisely points out, “Technology should reduce friction, increase clarity and scale care”. It’s not about replacing the human; it’s about using tools to stay present. Geoff Cox, VP of Sales & Marketing, reminds us that the mission is always “People First” and that we must “prioritize human flourishing over optimization”.
The truth is, AI should strengthen relationships, not replace people. It handles the tasks so you can handle the empathy, taste, and emotional nuance that a bot can never replicate.
Ready to learn how to lead this evolution without losing your voice?
✨ **Featured Speaker Announcement:** ✨
Join Wanda Anderson Thomas, CEO & Founder of 2BZZ2 Consulting & Management LLC at Destination Success July 22-24, 2026. She will be diving deep into “Human In the Loop AI: AI Isn’t the Enemy,” showing you how to use intelligent systems to serve your clients more intentionally while keeping the relationship at the center of everything you do.
See you there! ✈️💻
BetterByDesign 2bzz2Consulting publicspeaking AIConsultant TheStrategist