10/07/2026
The “Boost Post” button is not an advertising strategy.
It’s Meta’s way of making it incredibly easy for you to give them money.
If you actually want to generate leads and sales, you need to run campaigns through a real Meta Ads account.
That gives you control over:
• Who you’re targeting
• Where your ads are showing
• What objective you’re optimizing for
• Retargeting people who visited your website
• Conversion tracking
• A/B testing different audiences and creative
• Actually measuring whether your ads made you money
Boosting a post can get you more likes, views and engagement.
But if you’re a business owner, those probably aren’t the numbers paying your bills.
Your ads should be connected to an actual marketing system: the right audience → the right message → the right landing page → proper tracking → follow-up.
Don’t just boost it.
Build the machine.