Marketing With Elliot

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Marketing With Elliot I help business owners fix broken marketing. Book a free discovery call on my website and I’ll customize an advertising solution for you.

10/07/2026

The “Boost Post” button is not an advertising strategy.

It’s Meta’s way of making it incredibly easy for you to give them money.

If you actually want to generate leads and sales, you need to run campaigns through a real Meta Ads account.

That gives you control over:

• Who you’re targeting
• Where your ads are showing
• What objective you’re optimizing for
• Retargeting people who visited your website
• Conversion tracking
• A/B testing different audiences and creative
• Actually measuring whether your ads made you money

Boosting a post can get you more likes, views and engagement.

But if you’re a business owner, those probably aren’t the numbers paying your bills.

Your ads should be connected to an actual marketing system: the right audience → the right message → the right landing page → proper tracking → follow-up.

Don’t just boost it.

Build the machine.

09/24/2026

Mahjong is a trendy, popular thing in Charlotte right now, and that is generating search-demand to find out where they can learn & play.

I’d start by capturing that demand before I worry about creating more of it. Ride the trendy wave that’s already there, show up as an answer when people ask the question.

I think there is an opportunity to add to the website and show off the location you have at The Queen's Mahjery and further inform people about what they get as a founding member and why this offer is one they shouldn’t miss.

I think people will be excited once this opens!

Tag the business I should go to next 👀

09/23/2026

This Massage Studio in Charlotte is crushing it!

Here is what I would do if I were advertising this business.

Separate landing pages for each service, separate campaigns for each location.

Capture demand already there before worrying about creating MORE demand.

Show off those awesome reviews!! Go check out Mood House | Massage + Sauna if you’re in CLT

And tag your business below and maybe I’ll show up there next

09/22/2026

Not every Meta ad needs to find a complete stranger.

Sometimes the smartest move is simply staying in front of the people who already showed interest.

If someone searched for your service, visited your website, checked out a landing page, or interacted with your business, retargeting ads on Meta can help keep you top of mind while they’re deciding who to call.

It’s not the entire advertising strategy, but it can be a really smart piece of the puzzle.

Have a marketing question you want me to answer? Drop it in the comments 👇

Hitting the blue boost button on a post is not the same thing as running a real ad campaign, even though it feels like a...
09/09/2026

Hitting the blue boost button on a post is not the same thing as running a real ad campaign, even though it feels like advertising.

Boosting a post is usually just paying to show one post to more people, with almost no targeting or strategy behind it. A real ad campaign starts with an actual goal, like more calls, more appointments, or more purchases, not just more likes. It targets the specific people most likely to become customers, and it keeps tracking what happens after someone clicks, not just whether they saw it.

Boosting still has its place for getting a post in front of more of your existing followers, but it is not a substitute for a real ad campaign built around your business's actual goals.

Follow along for more honest breakdowns like this one.

09/07/2026

There is no single tactic that is going to fix your business, and any marketer telling you there is has something to sell you.

The pitch always sounds most convincing when revenue is slow and leads are inconsistent. That is not a coincidence. Pressure makes people buy things they would not otherwise buy, and a lot of marketers have figured that out.

The business owners who actually build something sustainable are not the ones who found the perfect platform or the right shortcut. They are the ones who built a real system, tested what worked for their specific offer and their specific audience, and kept adjusting when conditions changed. That process is not exciting to sell, which is exactly why nobody is selling it.

Follow for more of this. There is no shortage of bad advice in this space and someone needs to keep cutting through it.

Comment MARKETING if you want to talk through what a real system looks like for your business.


09/06/2026

Take The Leap.

If you’ve got an idea you’ve been sitting on, tell me what it is. I’ll give you whatever advice I can to help make that first step feel a little less scary.

09/04/2026

A lot of small businesses reach a point where they've outgrown doing their own marketing but aren't big enough to hire a full time marketing director. That gap is exactly where a fractional CMO fits in.

A fractional CMO is someone who's actually run marketing before, working with your business without the full time salary or a year long commitment. I work with a handful of businesses at a time instead of just one, which means you get senior level thinking without paying for five days a week of it.

If you've been wondering whether this makes sense for your business, comment the word MARKETING below for a free, no pressure conversation.

If you're still tracking new leads in a notebook, a spreadsheet, or somebody's inbox, this one's for you.A CRM sounds li...
09/03/2026

If you're still tracking new leads in a notebook, a spreadsheet, or somebody's inbox, this one's for you.

A CRM sounds like a complicated piece of software, but it just stands for customer relationship management. It's the system that keeps a record of every person who's ever shown interest in your business, when they reached out, what they asked about, and whether anyone actually followed up with them.

Without one, leads live wherever the person who took the call happened to write them down, and they get forgotten the moment that person gets busy. With one, you can actually see which leads turn into customers instead of guessing at what's working in your small business marketing.

You do not need anything fancy to start. Even a simple, low cost CRM beats a notebook that only one person can read.

Save this if you've been meaning to get your leads out of a notebook and into an actual system.

09/01/2026

Am I missing something here other than a $15k bill for her Masterclass?

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