04/30/2026
2,300% growth. One insight. A world-changing decision.π
What Jeff Bezos saw in 1994 wasn't just a trend β it was a gap between what existed and what was possible. And he built Amazon to close it.
That's the part that often gets lost in the origin story. It wasn't just ambition. It was a specific, practical problem: millions of books exist, but no physical store could ever carry them all. The web could. So he built it.
At Springwell & Associates, this is the kind of thinking we love to unpack with our clients β not "what's the big idea?" but "where is the gap between what people need and what currently exists?" That's where real opportunity lives.
The best businesses aren't built on trends. They're built on clarity.
What gap are you positioned to close?