01/27/2026
Twenty years.
That number feels both impossibly big and somehow exactly right.
This month marks 20 years for my business, and if I’m honest, we can’t even measure it in neat stats. I wish I could give you tidy numbers. How many businesses we’ve supported. How many websites we’ve designed. How many hours we’ve coached, guided, untangled, rebuilt, and reimagined. Much of that history lives beyond digital records. It lives in conversations, late nights, pen and paper files, phone calls, and within the walls countless coffee shops.
What I can tell you is how it started.
I definitely didn’t begin with a grand plan. It all started as a quiet departure from a traditional graphic design career and a curious pull toward coaching. Coaching classes by night, at first just for fun. For learning. For curiosity. And then, it turned into a calling and shortly after, a business. A niche. Supporting therapists, healers, yoga studios, practitioners, and heart-centered business owners became the work I felt most alive doing. Helping people bring structure to their magic. Giving their ideas a container. Supporting the important messages they had to share with the world. Building businesses that felt aligned, grounded, and sustainable.
Within a year, things gathered steam in a way that surprised even me.
Long before it was common, my business model became a blend of design and coaching, strategy and intuition. Clients were begging for someone to hear them and help support them. Leaning into my graphic design degree and my coaching education, I taught myself web design, then SEO and digital marketing basics, and even UI/UX. I built a team. We navigated countless platform changes, software migrations, and “why-is-this-breaking-now” moments that come with two decades in ever-changing tech. We've settled the nerves of many a business owner in their tech transitions.
There were rebrands of our own company. More than one. There were restructures. There were moments when we had to lovingly release old services and moments when we had to invent entirely new ones because the world, and our clients, needed something different. I've loved moments, and I've wanted to quit in other moments.
In a funny twist of fate, the brands we supported often shone brighter than our own. Our clients’ websites were polished, intentional, and evolving, while ours sometimes gathered a little dust in the background. Service has a way of doing that.
Many of you are also celebrating 10, 15, 20 years in business. Watching your businesses grow and evolve over the years has been so humbling.
If you’ve been part of this journey at any point in the last 20 years, thank you for growing with us. Thank you for being part of our story.
Photo by the amazing Elizabeth A. Images.
