09/04/2026
VUCA (volatility, uncertainty, complexity, and ambiguity) is a key idea that has been around since the 1980s. While many feel it is still relevant, the pandemic created conditions that invited a fresh take. Enter BANI: brittle, anxious, non-linear, and incomprehensible.
In this article on Medium, Jamais Cascio argues that VUCA is obsolete because:
“We have become so thoroughly surrounded by a world of VUCA that it seems less a way to distinguish important differences than simply a depiction of our default condition. Using “VUCA” to describe reality provides diminishing insight; declaring a situation or a system to be volatile or ambiguous tells us nothing new…With a new paradigm we need a new language.”
What do you think?
We are in an age of chaos, an era that intensely, almost violently, rejects structure. It isn’t simple instability, it’s a reality that…