WTF Gym Talk

WTF Gym Talk WTF GYM TALK is a no BS resource for running a successful business in the fitness industry through business coaching and educational + entertaining content.

05/20/2026

The hyper-speed growth of is wild.

Not in term of franchise units sold, but in terms of cultural relevancy.

In the category of HVLC (high variety low complexity) group fitness, these guys are making quite the entrance.

More than enough to attract Nike, which is a much better place for Nike versus owning their own gyms.

Excited to see this brand continue to develop.

05/14/2026

Another great piece from .athleticclubs that every gym owner should watch 10x, and then figure how to steal this by running it though your own branding protocols and reimagine it for your core customer.

If you do, tag me when it posts.

05/01/2026

Proud as f**k of the content work my client is putting out.

If you're a gym owner, you need to steal this idea as inspiration for how you can further tell the story of your product.

Yes, I said product.

Your fitness classes, sessions, training, whatever your service is, but your product is the successful ending your members experience.

My name is Stu, and I solve business problems for gym owners. Shoot me a DM if you've got a problem in your business, and I'll see if I can help.

04/30/2026

For years, I would get push back from gym owners when I suggested introducing salary as a compensation model for their key staff members.

"But, what if they don't do the work I tell them to do?!"

"Salary doesn't incentivize people to do more than what their asked!"

This, and other silly bu****it, was the common feedback from clients.

Until I sat them down and showed them how they had been thinking about salary completely wrong, and ultimately handicapping the results they could get out of an employee with a few simple compensation adjustments.

Often times, the owner isn't even spending more money, and the employees were just as happy to have consistent paychecks.

If you're looking to evolve the compensation of your significant team members, get enrolled in Microgym University where I cover all of this and more in a brand-new course.

www.microgymuniversity.com

I'm actually really glad to see this. I think one of the biggest criticisms of the brand has been the refusal to budge o...
04/17/2026

I'm actually really glad to see this.

I think one of the biggest criticisms of the brand has been the refusal to budge off their historic and consistent playbook.

This is my opinion. It's not only smart business, but it's simply a great way for one of the most innovative companies that has ever existed within the fitness industry to deliver a new event and provide a new alternative to fitness racing that they are so uniquely an already established subject matter expert in.

04/13/2026

I think is positioned to do this right.

04/10/2026

“Whatever the reason, we’re happy you’re here.”
-

Why I love this content and should steal it, run it though your own brand and create something unique to you:

It’s simple. Anyone can shoot this in 60 seconds.

The message isn’t deep, but it resonates and feels genuine.

Allows for you to call out the various WHYs (why do you come here?) of your core customer.

Oh, and I’m just amazed that keychain plastic fobs are still a thing. It presents way better than scanning a phone.

04/07/2026

If you can’t answer this quickly, your focus is fractured.
Gym owners don’t need more ideas — they need fewer priorities executed well.
Clarity here changes how every day is spent.

This clip was taken from my presentation at the 2025 annual MADabolic Franchise Conference . Catch the full presentation on YouTube or wherever you stream podcasts.

I solve gym owners’ business problems.
If you’ve got a problem you want solved fast and efficiently, send me a DM or book an Initial Consulting Call at www.wtfgymtalk.com

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