WTF Gym Talk

WTF Gym Talk WTF GYM TALK is a no BS resource for running a successful business in the fitness industry through business coaching and educational + entertaining content.

09/04/2026

Technology is making the ability to run a staffless, open gym model so practical it would be hard to continue to argue for the historic status quo way of hiring a $10/hr front desk kid who is going to low-skill tasks in between scrolling on their phone.

Here's a quick clip from my time hanging with and .garagegym

This is another reminder that if you own a group fitness facility and you do not have reasonable and practical no-show a...
09/04/2026

This is another reminder that if you own a group fitness facility and you do not have reasonable and practical no-show and late-cancel policies, then you're fu***ng up.

The gym owners I've spoken to that have problems enforcing this claim they don't want to "nickel-and-dime" their customer.

That's just their way of saying "I'm afraid to upset my customers."

these rules are more about ensuring high-quality service by allowing and ensuring everybody can get into classes. The fee, in my opinion, must be high enough that it actually hurts. If the fee is too low, it will not change the behavior of your customers, which is the whole point of the policy to begin with.

09/03/2026

Ask a room of gym owners whether HYROX is functional fitness and half of them will say yes. Sleds, lunges, wall balls, farmers carries.

Keith Barlow spent six years on the inside building HYROX, and he calls it a race, not functional fitness.

Keith is the founder of Xenom , the "Decathlon of Fitness. He explains that the predeterminant of HYROX success is running.

Nobody chasing a sub 52 is spending their week practicing sled pushes. They're building aerobic power output, the same way you'd train for a 10K.

Check out the full conversation wherever you stream podcasts.

I solve business problems for gym owners.

If you've got a problem you want solved fast and efficiently, send me a DM or book an Initial Consulting Call at www.wtfgymtalk.com

09/02/2026

When you're juggling multiple agendas, how do you make significant progress on any of them?

Sam Tooley .samtooley, founder of Alpha Fit Club and I talk shop on this topic and more - check out the full conversation anywhere you stream podcasts.

08/31/2026

This clip was taken from a recent segment of Live Problem Solving, where I walk you through the exact process I use for solving my gym owners business problems.

Check out the full episode on YouTube

08/30/2026

Most founders look at competitors and either copy them or try to out-spend them.

That’s rarely the move.

Real opportunity shows up when you understand where competitors frustrate customers, overcomplicate solutions, or ignore problems entirely.

That insight helps you position your gym without racing to the bottom on price or amenities.

This video was clipped from an Initial Concept Call with an actual client. If you dream of opening your own gym one day and need guidance developing the business plan, brand strategy or simply want someone to identify the holes in your plan - send me a DM or head over to www.wtfgymtalk.com
to book an Initial Concept Call.

08/29/2026

Every franchise system sells the dream of ownership. Very few can point to someone who finished the story.

That changes everything for the people considering the leap.

Some franchisees want one location and a lifestyle change. Others want to grind for ten years, build a portfolio, and exit with real wealth. That second group needs proof it's possible. A name. A face. Someone who actually did it.

In a recent conversation with Corbin Jennings, MADabolic franchisee about his plans to sell all 5 of his units in the D.C metro area, we broke down what an exit means for the whole system.

A visible exit isn't just one owner's win. It's the strongest recruiting tool a franchise can have.

Check out the full conversation wherever you stream podcasts.

I solve business problems for gym owners.

If you've got a problem you want solved fast and efficiently, send me a DM or book an Initial Consulting Call at www.wtfgymtalk.com

08/28/2026

When clients come to us with their fitness concept, the same question appears. "Do you think this model will work?"

The answer is simple. Everything works.
Open gym. Semi private. Group fitness. Pilates. Strength and conditioning.

If you weren’t aware, in addition to the business consulting I’ve been doing since 2014, I added a Commercial Real Estate arm in 2021, The Gym Real Estate Company .

Listen to our recent conversation with Mateo Lopez, co-founder of Kilo, on his podcast Gym World Worldwide to hear the full discussion.

We help gym owners lease and buy buildings.

If you're looking to lease or purchase a site for your gym, and want expert guidance at no cost to you, send us a DM or head over to www.gymrealestate.co and book a Discovery Call so we can learn more about your project

08/26/2026

Most founders underestimate how much churn shapes the business.

Retention assumptions affect cash flow, staffing, marketing spend, and growth expectations.

If you don’t model it early, it will surprise you later.

This is often why gym owners feel stuck on a lead-generation treadmill.

This video was clipped from an Initial Concept Call with an actual client. If you dream of opening your own gym one day and need guidance developing the business plan, brand strategy or simply want someone to identify the holes in your plan - send me a DM or head over to www.wtfgymtalk.com
to book an Initial Concept Call.

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