WTF Gym Talk

Call Directions Website Contact the business

WTF Gym Talk WTF GYM TALK is a no BS resource for running a successful business in the fitness industry through business coaching and educational + entertaining content.

10/20/2026

If you were less than one year into gym ownership, but were currently knocking on the door of 600 members, what advice would you have for startup gym owners?

Empire Training Academy lays that out for us here.

The full conversation is available on any platform that streams podcasts.

If you're a gym owner who has a specific problem in their business or are looking to start one from scratch, I can help. Send me a DM so I can learn more about your specific problem and let's chat.

10/19/2026

Many independent gym owners have a hard a time choosing between retail and warehouse space.

If you weren’t aware, in addition to the business consulting I’ve been doing since 2014, I added a Commercial Real Estate arm in 2021, The Gym Real Estate Company .
We help gym owners lease and buy buildings nationwide.

Retail can offer visibility, foot traffic, and easier access for members — but usually comes with higher rents and stricter use restrictions.

Warehouse space often provides higher ceilings, stronger slabs, and lower base rent — but may require more buildout and intentional marketing since you’re off the main road.

If you're looking to lease or purchase a site for your gym, and want expert guidance at no cost to you, send us a DM or head over to www.gymrealestate.co and book a Discovery Call so we can learn more about your project.

10/18/2026

The most important data to gather when considering opening a second location is the home addresses of your current members.

It shows you the trade area- the geographic region where you are drawing the majority of your members from.

In a recent conversation with Mateo Lopez, co-founder of Kilo, on his podcast Gym World Worldwide, we unpacked how to use this trade area data and leverage technology like Maptive to create heat maps of where your members live. The next location goes inside that footprint or on the edge of it, close enough that current members create word of mouth in the new market from day one.

Guessing is expensive. The data is already in your CRM. Use it.

We help gym owners lease and buy buildings.

If you're looking to lease or purchase a site for your gym, and want expert guidance at no cost to you, send us a DM or head over to www.gymrealestate.co and book a Discovery Call so we can learn more about your project

10/17/2026

Most gym owners try to grow revenue before fixing the foundation.
Payroll clarity, role expectations, and HR systems don’t feel exciting — but they remove friction, protect margins, and reduce owner burnout.
Ignoring this is how gyms grow in size but stay fragile.

This clip was taken from my conversation with Paul Oneid on his Coaches Corner University Podcast

I solve gym owners’ business problems.
If you’ve got a problem you want solved fast and efficiently, send me a DM or book an Initial Consulting Call at www.wtfgymtalk.com.

10/16/2026

Having turf in your open gym model is incredibly functional and desired - especially with the rise of hybrid racing like Hyrox.

If you weren’t aware, in addition to the business consulting I’ve been doing since 2014, I added a Commercial Real Estate arm in 2021, The Gym Real Estate Company .

This is from a conversation with a GRE client Nick Rodriguez , where he shares his thought process behind getting turf for his gym .

We had the pleasure of working with this team on both the business planning and site selection sides.

check out our full discussion about going from concept to finding their commercial real estate at
podcast.

We help gym owners lease and buy buildings nationwide.

If you're looking to lease or purchase a site for your gym, and want expert guidance at no cost to you, send us a DM or head over to www.gymrealestate.co and book a Discovery Call so we can learn more about your project.

Every gym owner has that one employee.The one they’ve outgrown.The one who’s coasting.The one they keep around out of co...
10/15/2026

Every gym owner has that one employee.
The one they’ve outgrown.
The one who’s coasting.
The one they keep around out of comfort, not performance.

If you wouldn’t hire them again today — they shouldn’t still be on your payroll.

Keeping someone around because they’ve “been with you since the beginning” or “mean well” is emotional decision-making disguised as loyalty.

You’re not running a daycare.
You’re running a business.

And every time you tolerate mediocrity, you’re choosing it over excellence.

If you're a gym owner who needs help with a particular aspect of your business, I'd love to learn more.

I'm the only business consultant whose goal is to get fired.

That means I came in, solved the problem and let you return to running the business.

If this interests you, send me a DM or head over to www.wtfgymtalk.com to book an Initial Call.

10/14/2026

When I first walked into Core24 Greenville, SC location (before I had actually met the founder, Kory Keefer ) - I knew two things:

1. This dude understands interior design
2. He knows how to create a brand experience that is consistent and unique.

I had no idea if he knew anything about business, until we sat down for a two-hour conversation, and I quickly learned he's got business chops as well.

Watch the full conversation anywhere you stream podcasts.
https://youtu.be/vOFcSw-HU34

10/13/2026

While alot of microgym (group fitness) models embrace more space-saving tools like dumbbells, kettlebells, etc - there's just something empowering about moving a barbell.

Empire Training Academy realized they wanted to keep their square footage small, but still bring that empowerment to their members.

Here's how they did it.

The full conversation is available on any platform that streams podcasts.

If you're a gym owner who has a specific problem in their business or are looking to start one from scratch, I can help. Send me a DM so I can learn more about your specific problem and let's chat.

10/12/2026

Open gym looks simple from the outside. The owners making it work spent real time understanding their market, members, and operating math before signing anything.

If you weren’t aware, in addition to the business consulting I’ve been doing since 2014, I added a Commercial Real Estate arm in 2021, The Gym Real Estate Company .

This is a clip from a conversation with our GRE client Resistance Strength , where we deep dive on this topic

We help gym owners lease and buy buildings nationwide.

If you're looking to lease or purchase a site for your gym, and want expert guidance at no cost to you, send us a DM or head over to www.gymrealestate.co and book a Discovery Call so we can learn more about your project.

10/11/2026

Gym owners aren’t short on motivation — they’re drowning in distractions.
Slack messages, member issues, staff questions, social media, and “urgent” problems pull you out of real work all day long.
If you don’t intentionally protect your focus, your business will stay reactive instead of strategic.

This clip was taken from my presentation at the 2025 annual MADabolic Franchise Conference . Catch the full presentation on YouTube or wherever you stream podcasts.

I solve gym owners’ business problems.
If you’ve got a problem you want solved fast and efficiently, send me a DM or book an Initial Consulting Call at www.wtfgymtalk.com.

Address

Charlotte, NC
28217

Telephone

(704) 497-2691

Website

Alerts

Be the first to know and let us send you an email when WTF Gym Talk posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to WTF Gym Talk:

Shortcuts

Share

Category