05/22/2026
This past March, we conducted focus group research to better understand the disability community’s wants and needs. Two groups of eight participants were gathered to share their experiences based on guided questions relating to the hospitality industry.
The results indicate that staff attitude makes a huge impact on guest experience. This was the most commonly mentioned issue that was brought up. Being understanding and kind can truly change a visitor’s experience. Other important points include locations having an environment with proactive accessibility, and staff avoiding assumptions about disabilities.
The information gathered will continue to help us improve our videos and develop accessibility training with genuine representation, ensuring individuals with disabilities have their needs met. Thank you to all of our participants! ♿️ 🧡
Image Descriptions:
Slide 1: On a light yellow background, black text reads “focus group survey results are in” under the VisitAble logo. An image in the middle of the page holds a black outline of three people looking interestedly at a computer. The bottom of the page has an orange box reading “key takeaways: attitude matters most, proactive accessibility, avoiding assumptions.”
Slide 2: A yellow background has a chart in the middle with black text above reading, “16 individuals in the disabled community shared their experience in our focus groups.” Within the chart there are two sides, one reading “when guests feel comfortable" and containing check marks next to “visible accessibility, clear information, welcoming staff, consistency, addressing barriers.” The next column reads, “when guests feel uncomfortable” and has exes next to “fear of dismissal, past negative experiences, lack of accommodations, rushed communication, talking to companions.” At the bottom of the page there is VisitAble’s logo.
