Clear Print

09/05/2026

Inaccurate product labeling can have severe consequences for businesses. It can damage customer trust and ruin a company's reputation.

This loss of trust can lead to decreased loyalty, negative reviews, and a decline in sales.

To understand the full impact and ways to avoid this, we explore this in more detail. Use the link in the first comment to get the article.

09/04/2026

Font selection shapes how customers perceive your brand and interact with your product.

Discover how top brands select fonts that connect with their audience.



https://www.clearprint.com/product-labels-prime-labels-for-bottles-and-jars/

09/03/2026

Some marketing pitfalls seem to persist over time.

This article highlights 5 key mistakes to steer clear of, ensuring your marketing strategy is as effective as it should be.



https://www.clearprint.com/marketing-mistakes-to-avoid/

09/02/2026

10 Ways to Get More Response from Your Brochure, Flyer or Sell Sheet

1. Define Your Target Audience
2. Keep It Simple - It should be visually appealing and easy to read.
3. Use High-Quality Images
4. Highlight Your Unique Selling Proposition
5. Use a Call-to-Action
6. Consider the Layout - Placement of elements matter!
7. Incorporate Social Proof
8. Offer Something Valuable
9. Make It Easy to Contact You - Use Phone Numbers, URLs and QR codes
10. Use a Professional Printer

If you follow this simple checklist, your marketing materials will get better response rates.

We’ll work with you to develop the most effective brochures for your next campaign. Or we can help you update an existing campaign.

Stop by or call 818-709-1220.

09/01/2026

A Solution to AI Search Stealing Your Traffic

Here's what the data shows…businesses are seeing 30-50% drops in click-through rates when AI Overviews appear in search results. One publisher watched a query plummet from 6,000 clicks to just 100. A DIY site lost 70% of its traffic in a single month.

The uncomfortable truth? A digital-only campaign is almost certain to deliver diminishing returns.

But there's good news hiding in plain sight.

Print marketing—yes, print—is delivering results that make digital marketers do a double-take.

→ 9-16% response rates for direct mail vs. 1% for email
→ 77% brand recall for print ads vs. 46% for digital
→ 112% ROI according to the Association of National Advertisers
→ 82% of consumers trust print ads when making purchase decisions

And a couple of other stats that surprised us: 87% of millennials feel positively about marketing mail, and 92% of Gen Z finds print easier to read than digital.

The smartest companies aren't choosing between print and digital. They combine them. Print-digital campaigns show up to 400% better performance than digital alone.

While everyone fights for shrinking digital real estate, print lands directly in your prospect's hands. It can't be blocked. It can't be algorithmically buried. It lives on desks and countertops for an average of 17 days.

Sometimes the best marketing innovation is rediscovering what already works.

Read the full analysis → https://www.clearprint.com/print-marketing-the-top-solution-to-ai-overviews/

08/31/2026

Eco-friendly inks contribute to print sustainability.

We look at how vegetable-based solutions cut emissions, boost workplace safety, and appeal to consumers.



https://www.clearprint.com/sustainable-packaging-and-marketing-materials-for-print-buyers/

08/30/2026

Trade Show Marketing – a Strategic, Profitable Approach

An effective trade show is not just about showing up at the event with a briefcase full of brochures. It’s about creating an extended, targeted campaign to deliver a high return on investment.

Effective trade show marketing requires a strategic approach that covers all the marketing campaign elements that will happen before, during, and after the show.

We look at all the details in this article...

Good ROI from trade show marketing happens when companies use this strategic 3-prong approach in their marketing material.

08/29/2026

QR codes have made a remarkable comeback. They offer a seamless bridge between physical products and digital content. QR codes open up many avenues of engagement with your customers and prospects.

From instructional videos and product information to feedback forms and exclusive offers, QR codes can enrich your customers' experience and provide valuable insights into their preferences.

🔗📲 A *helpful tip* for using QR codes
Make sure the content accessed through the code provides real value to the customer. This could be a tutorial on how to use the product, a link to a survey for customer feedback, or a special discount code for their next purchase. Content should enhance the customer's interaction with your brand and encourage repeat business.

QR codes can also be a powerful tool for tracking marketing efforts and understanding customer behavior. By analyzing how customers interact with the content behind the codes, businesses can tailor their marketing strategies to better meet customer needs and preferences.

Give us a call if you'd like to find out more about how to use QR codes.

08/28/2026

When is it necessary to do a press check?

There ARE times when a press check is essential.

Here are 4 occasions when a press check can help you achieve a flawless print run.

https://www.clearprint.com/when-is-it-a-good-idea-to-press-check/

How do you know when the time is right to do a press check. Some tips to help you make the decision.

08/27/2026

CMYK is the cornerstone of color printing.

Discover its differences from RGB and why it's vital for printing vibrant, full-color documents.



https://www.clearprint.com/printing-and-publishing-what-is-cmyk/