Alliance Flooring

Alliance Flooring Alliance Flooring empowers, supports and networks independent specialty flooring retailers nationwide

This Memorial Day, we honor and remember the heroes who gave everything for our freedom. Wishing everyone a safe and mea...
05/25/2026

This Memorial Day, we honor and remember the heroes who gave everything for our freedom. Wishing everyone a safe and meaningful holiday from Alliance Flooring.

Alliance Flooring will be closed Monday, May 25th, in observance of Memorial Day. We hope everyone has a safe and relaxi...
05/22/2026

Alliance Flooring will be closed Monday, May 25th, in observance of Memorial Day. We hope everyone has a safe and relaxing holiday weekend!

Big focus for us at Alliance Flooring this year: education.Our members are asking for more ways to learn, grow, and stay...
05/04/2026

Big focus for us at Alliance Flooring this year: education.

Our members are asking for more ways to learn, grow, and stay ahead and we’re all in on making that happen.

At our recent convention, some of the most impactful moments came from members learning directly from each other. Real conversations. Real strategies. Real takeaways you can actually use.

That is exactly the kind of experience we want to keep building.

In 2026, you’ll see more opportunities for training, collaboration, and hands-on learning across the Alliance network. Because when one member gets better, the whole group gets stronger.

We’re just getting started.

Check out our blog in the comments for more details and pics! 👇

What a way to kick things off ⛳Our early arrival golf event was such a fun start to the Alliance Flooring Convention in ...
04/16/2026

What a way to kick things off ⛳

Our early arrival golf event was such a fun start to the Alliance Flooring Convention in San Antonio. So many great moments with members, partners, and friends.

Huge thank you to our title sponsor, Engineered Floors, and all of our hole sponsors for making it happen.

Congrats to our winners 👏

Tag yourself and your team if you see them!

02/26/2026

San Antonio. March 28–31. Innovate 2026. ⬇️

Co-CEO Kevin Logue shares a preview of what’s ahead — and this year is all about what drives independent retailers forward:

Education. Technology. Networking.

Here’s what’s coming:

🎓 10 breakout sessions on retail sales, AI tools, advancement, and ERP training
💻 A full day focused on technology + 2026 product and program launches
🗣 Member-led, summit-style forums
🎤 Keynote by Bill Anderson, CEO of Karndean US
🚀 Our biggest product launch since 2023

Innovate isn’t just a convention. It’s where ideas turn into action and relationships turn into growth.

Watch the preview.
Register at https://aficonvention.com.

See you in San Antonio. 🔥

02/17/2026

Six weeks ⏳ until Innovate 26 in San Antonio.

We’ve got an incredible few days planned:

🔥 A major product launch
🎤 Great speakers
🗣 Member-led forums
🏆 Awards banquet
🎓 A $20,000 Jon Logue Memorial Scholarship opportunity

And the attendance challenge is officially on.

One member has already registered 8 team members. Who’s bringing 9 and earning the title of most-attended store?

Watch this video update and secure your spot at aficonventions.com.

See you in San Antonio. Let’s go. 🔥

02/16/2026

Alliance Flooring announced that Rachel Stanley has joined the organization as vice president of member experience, an executive role focused on delivering a world-class, end-to-end member experience that drives engagement, retention and long-term member value.

Read the full announcement on FCW1.com

Registration is officially LIVE!The 2026 INNOVATE Member Convention in San Antonio is right around the corner, and we co...
12/10/2025

Registration is officially LIVE!

The 2026 INNOVATE Member Convention in San Antonio is right around the corner, and we couldn’t be more excited. Visit aficonvention.com to secure your spot and explore everything we have planned for next year’s event. Don’t miss out!

JW Marriott San Antonio Hill Country
March 28th - 31st, 2026

Crown Carpet Colortile of Arizona adopted the Perfect Home selling system to help bring new products and a spacious new ...
10/29/2025

Crown Carpet Colortile of Arizona adopted the Perfect Home selling system to help bring new products and a spacious new look to their showroom. Co-CEO Ryan and members from the AFI team made the trip over to help set up the new displays and celebrate this exciting opportunity!

We’re proud to see our members continue to grow and bring fresh, updated flooring options to their customers.

The countdown is on! We just wrapped up our official site visit for the 2026 Convention in San Antonio, and the JW Marri...
09/29/2025

The countdown is on! We just wrapped up our official site visit for the 2026 Convention in San Antonio, and the JW Marriott San Antonio Hill Country Resort & Spa is the perfect spot for both business and fun. From ballrooms and breakout spaces to the spa, golf courses, and more! You’ll have plenty to enjoy inside and outside the meetings.
Mark your calendars for March 27–April 1, this is an event you won’t want to miss!

Address

2229 Olan Mills Drive
Chattanooga, TN
37421

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(800) 261-6456

Website

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