IMPACT

IMPACT Take control of your company’s growth. IMPACT is a sales and marketing training company that helps businesses take control of their digital future.

Learn how to consistently generate more customers through your website, content, and sales efforts with the proven Endless Customers System™.

09/04/2026

2,500 to 5,000 reviews in just two years.

That’s the type of customer feedback culture that ZINTEX Remodeling Group has built.

While reviews have always been an important part of marketing, AI is cementing the need to high-quality customer reviews if you want to get recommended.

So it’s time to build a repeatable strategy that brings those reviews in the door.

See how ZINTEX does just that on this episode of the Endless Customers podcast.

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09/03/2026

You get curious about how your buyers find you through AI.

With the data still somewhat unclear, we’ve seen that businesses that get curious about how AI thinks find the clarity they need for the next step in their marketing strategy.

Take Shane Rogers from ZINTEX Remodeling Group

His team went into an incognito browser and started asking AI:

“Who is the best home remodeler?” in each of their markets. Then, “What made you recommend them?”

As straightforward as this seems, this practice can give you insight into how AI is reading your market and what you need to do to maintain visibility in those types of conversations.

This is just one piece of the conversation that Shane and host, Bob Ruffolo sat down to discuss on the Endless Customers podcast.

The bigger story is that Shane and his team have been able to double their reviews from 2500 to over 5000 reviews in just two years. 🎉

A huge win for AI visibility.

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09/02/2026

A buyer’s search may begin in ChatGPT, but their decision often takes shape across several different channels.

In a study of 50 people observed using ChatGPT to shop, most participants left the platform to verify what they found through Google or social media before making a decision.

That behavior carries an important lesson for businesses: AI visibility is only one part of the buyers journey.

The information buyers find in ChatGPT needs to hold up when they search for your company, visit your website, read review reviews, and explore your social presence.

Every channel contributes to the trust behind the final decision.

Bob and Ruan Marinho, CEO of Splashdash AI and Develomark unpack what this means for businesses in this episode of the Endless Customers podcast.

Which leads us to ask:

Do you go verify an answer you find in ChatGPT?

09/01/2026

There might be easy content opportunities inside your business you haven’t tapped into yet.

For example: your sales calls.

those are real questions getting asked by your buyers, and your team is answering them with specific, helpful information.

So, what if the subject of those calls just became your next article? Social media post? Email?

CEO of Splashdash AI and Develomark Ruan Marinho sat down with Bob to share how he is helping clients build content workflows that turn sales calls into 15 articles a week.

And it’s not content for the sake of content.

It’s the type of content that’s helping businesses gain AI visibility and get found by the right buyers.

Give this episode a listen to see how he does it.

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08/31/2026

Here’s the truth most businesses are running into right now:

Getting found by customers doesn’t look the way it used to.

Whether AI search reshaping how people discover companies or the usual noise of a crowded market, you can’t win by shouting the loudest.

👉 You have to become the most known, trusted, and recommended company your market.

We are just FIVE WEEKS out from Endless Customers Live, where you can learn how to do exactly that.

Our updated agenda goes straight at the questions keeping business leaders up at night:

-How to show up where customers are looking,

-How to earn trust before sales gets a chance to make a connection, and

-How to turn that trust into real, measurable growth.

Hartford, we’re on our way! Who’s joining us?!

HubSpot HighLevel Salesmsg Vidyard Quickpage Video Email &Text 😎🤳 Splashdash AI Signpost Integrate IQ XRAY • Workflow Automation & AI

08/27/2026

Think of AI as a blank page. An opportunity to build something great.

If you can approach an AI platform as an untrained intern, you can more clearly see what context and coaching need to happen before you get the results you want.

If you assume it already knows how to read your mind, you’ll be stuck with minimal results.

Director of HubSpot Training, Jessica Palmeri and Bob walk through HubSpot’s AEO tool and what it takes to make AI work better for you.

Tools like Breeze AI and the AEO tool that live inside of HubSpot already great context about your business. Are you leveraging all of that to its greatest advantage?

See how to get started in this episode of the Endless Customers podcast.

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08/26/2026

If you’re frustrated with AI responses, the problem could be your approach.

The better context AI has, the more tailored your responses with be.

It will have a clearer picture of who you are, your business, and what goals you’re trying to achieve.

Robin Martin and the team Premier Home Team I Powered by PLACE are unlocking how to make sure that AI best serves their business.

With better context and workflow automation, their small but mighty team is elevating the quality of work produced by AI.

Take a peek at the Premier Home Team’s strategy, including how Tori Salman built her AI content workflow on the latest episode of the Endless Customers podcast.

🎧 Comment PODCAST for our latest episodes.

08/25/2026

We want to hear from you! What wins are you seeing with AI content production?

We loved hearing about Tori Salman’s amazing growth with AI in the last few months.

She’s shifted from “AI is just a search engine” to an automated workflow that pulls data from multiple platforms, communicates with her team, and helps her (a team of one) produce and maintain high-quality content for Premier Home Team I Powered by PLACE

On this episode of the Endless Customers podcast, Tori and Robin Martin sit down with Bob to talk about how the AI agility you’re after might already be on the team you have; you just have to find the right person.

Listen in! Comment PODCAST for our latest episodes.

08/21/2026

With the right automations, your CRM could help you catch every missing opportunity, nurture leads, and even build partner relationships.

Brain McVicker leverages HubSpot to keep an eye on all of those things that easily slip through the cracks.

The results are there to back him up.

Paragon is seeing shorter sales cycles, more sales engagement, and better reporting by leaning into automation, segmentations, workflows, and AI inside of HubSpot.

This is what happens when you pair the right sales activities with the right technology. 👏

08/20/2026

“If it’s not in the CRM, it doesn’t exist.”

Many leaders are probably guilty of this exact phrase. It’s usually paired with a push to get sales teams to document everything inside the CRM.

And historically, sales teams and CRMs don’t always get along.

That’s why Brian McVicker at Paragon leaned into automation inside of HubSpot to demonstrate to sales team members that the CRM can fuel their goals and their earnings.

With that, their team was able to reduce sales cycles by nearly two-thirds.

In this episode, Bob sits down with Brian and Jess Palmeri, our director of HubSpot training, to talk about how leaders can get sales teams into the CRM in a way that makes sense, saves time, and drives real revenue wins.

Check it out!

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