04/14/2023
🤔 I don't need to sell on Amazon.
🚀 Nike Digital sales grew 24% year over year as the retailer's third-quarter total revenue grew 14% to $12.39 billion.
🚀 Nike Digital sales growth started with Amazon exit
(from DigitalCommerce360 - link in comments)
This is good news for Nike but I believe it paints a false picture for most brands. I hear it often
"Amazon is a pain in the @$$ and I don't think I need to be there. I mean, It worked for Nike, right?"
This always puts me in the awkward position of finding creative ways to say
"I am not sure you have the brand awareness of Nike at this point."
Is Amazon challenging? Yes. Are most brands prepared to deal with all the issues that come from selling on the platform? Not even close.
E-commerce has evolved massively over the last decade and each of the sales channels is at a point where they require a full-time person (or team) just to manage the nuances of the different platforms. That's why we always recommend partnering with an agency that is an expert in each so that the brand can focus on all the other elements of growing its sales and profitability.
If you aren't a Nike or a Birkenstock, don't jump from the platform just yet. Partner with an Amazon agency that is the right size for your business and let them help you grow.
