04/27/2026
Hilton Hotels & Resorts 2026 meetings and events trends report highlights a clear shift in what attendees value most: authentic connection, career growth, and wellness.
Key insights shaping the industry:
đź’« 84% of attendees say they want to bring their authentic selves to work events.
đź’« 49% attend events primarily to build relationships and network.
💫 67% say they feel less engaged when events don’t include downtime or breaks.
stories.hilton.com
As technology and AI streamline logistics behind the scenes, the most impactful gatherings are still driven by meaningful in-person moments that digital platforms can’t replicate.
At MCSQ Consulting, we see these trends as a reminder that successful events are no longer just about programming. They’re about designing experiences that foster connection, support wellbeing, and create lasting impact.
đź”— Read more: https://stories.hilton.com/releases/2026-trends-meetings-and-events-release
Learn more about MCSQ: https://bit.ly/3V1DTfz