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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from emailgrowthsociety, Consulting Agency, Chicago, IL.

10/18/2022

We’re now part of Playbook Media. Please connect for email services via the link in our bio.

04/12/2022

A new podcast episode is available now!⁠ ⁠
Topic: How To Set-Up Email Basics For GTM.⁠ ⁠
Click the link in our bio for access to all of our episodes! ⁠⁠ ⁠ ⁠

03/23/2022

A new podcast episode is available now!⁠ ⁠
Topic: How To Set-Up Email Basics For GTM.
In this episode, we are going to focus on what the roadmap looks like for a company that is in the Go-to-Market stage. You may be ready to launch or maybe a few weeks in. Regardless, today we’re going to talk about what you need set up to ensure you are making the best of your GTM strategy. After you launch your ads a little too late to be thinking about your email programs. There is a very simple, cost-effective way to get key email programs up and running. Take a listen. ⁠
Click the link in our bio for access to all of our episodes! ⁠⁠ ⁠ ⁠

03/22/2022

Have you tried Klaviyo’s new features?
Klaviyo launched new features for multi-channel communication across email, SMS, and forms. The goal is to give Klaviyo customers more control over their brand voice and customer experience across all customer communication channels.
Here are the four new cross-channel communication features:
1. Form teasers: A signup form that’s docked as an easy-to-find but unobtrusive tab in the corner of your site visitors’ screen.
2. Profile merging: A function that automatically merges separate “email only” and “phone number only” profiles for the same customer in Klaviyo—allowing for more precise reporting on analytics and smarter message targeting.
3. Klaviyo-hosted mobile terms of service: A feature that can generate and host mobile terms of service that are unique to your brand and business needs.
4. Two-way SMS conversations with Zendesk: This upcoming release will allow Klaviyo SMS customers with Zendesk to see and respond to incoming texts from customers as help desk tickets.

03/15/2022

A [NEW] & [IMPORTANT] podcast episode is available now!⁠ ⁠
Topic: How to adjust your email marketing during difficult times. ⁠
Click the link in our bio for access to all of our episodes!

03/14/2022

In the 1970s, the world's first e-mail launched a new era of communication and marketing alike. As the number of e-mail users continues to grow each year, e-mail has evolved into a core digital marketing format for businesses across the globe. In 2020, e-mail marketing revenue stood at 7.5 billion U.S. dollars, and by 2023, this figure is set to cross the 10-billion-dollar threshold. Few if any other channels can compare with e-mail marketing’s average return on investment (ROI), and seeing that companies can expect up to 45 U.S. dollars for every ad dollar spent, there is no question as to why e-mail has maintained its claim to fame for decades. ⁠⁠
E-mail marketing remains one of the most popular digital marketing channels worldwide. Over 80 percent of industry experts stated that they used e-mail as part of their marketing strategies in 2020 while also employing various metrics to evaluate a campaign’s success. In 2020, the click-to-open rate (CTOR) of marketing e-mails stood at around 14 percent globally. Mails from the publishing sector initiated the highest share of clicks from their recipients that year, while automated welcome messages had conversion rates of over 50 percent. Overall, more than two-thirds of marketers indicated that their e-mail campaigns held steady or even improved in 2020. ⁠⁠⁠⁠
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03/08/2022

Today we celebrate all the incredible, hardworking women in our lives and the women that paved the way.

03/02/2022

Email Marketing Tip Of The Week:
FACT: Decreasing the amount of low shopping intent messages (e.g., product review) and increasing the amount of high intent messages (e.g., abandoned cart) reinforce the continuing trend of intent-based shopping and will improve conversion rates.
Ecommerce brands should:
.
Create messaging that focuses on high customer intent, including welcome, cart abandonment, and browse and product abandonment messages.
Use workflow splits to optimize their automated emails by splitting messages based on the abandoned cart total or purchasers’ history.
Optimize transactional messages by including product recommendations and purchaser-only offers.

03/01/2022

A new podcast episode is available now!⁠ ⁠
Topic: REPOST: Striking the balance between beauty & function in your email marketing [GUEST: Anne Tomlin of Emails Y'All] ⁠
Click the link in our bio for access to all of our episodes!

02/28/2022

2021 email marketing benchmarks:
Email marketing conversion rates
Promotional campaign conversion rates ended 2021 up 14% year-over-year (YoY), finishing at 0.10%. Campaign conversion rates have now increased in consecutive years.
Automated messages saw a slight decrease of 2.8%, ending with a 1.9% conversion rate. Welcome messages (2.8%) and cart abandonment messages (2.4%) generated the two highest conversion rates of all automated emails sent in 2021.
The decrease in conversion rate was largely propelled by lapsed-buyer and product review messages, which saw the two most significant YoY declines. On the other hand, abandoned cart messages saw the largest YoY increase (13%) of all non-transactional automated messages.
For transactional messages, order and shipping confirmation emails saw the most significant YoY increase in conversion rates. Order confirmation messages saw a 2.4% conversion rate, and shipping confirmation messages had a conversion rate of 1.5%, a 53% and 24% increase, respectively.
Comparing automation conversion rates to campaigns, it is evident how impactful marketing automation is for ecommerce brands looking to increase their email marketing sales. Email marketing generated one order for every 1,000 promotional campaign emails sent compared to 19 orders for every 1,000 automated messages.

02/25/2022

A new podcast episode is available now!⁠ ⁠
Topic: BONUS: March Email Ideas. ⁠
Click the link in our bio for access to all of our episodes!

02/24/2022

Become and EGS subscriber and stay up to date on email marketing trends, ways to optimize your email statetgy, and more! Sign up using the link in our bio!⁠ ⁠ ⁠

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