03/14/2026
AND1 was everywhere at NBA All-Star Weekend:
🎨 Paint the Park — Refurbished a basketball court in Compton, with a full court mural by LA artist , and hosted a block party for the South Park community.
⭐️ SLAM x AND1 — Hosted an exclusive All-Star rooftop experience, with customized sneakers, hoodies, and jerseys, featuring a special performance by .
🤝🏾 We teamed with our partners to curate an creator collective, driving authentic content to amplify engagement with The Culture and the community.
THE RESULTS:
⚡️ 2.77M+ total engagements
👁️ 2.6M+ total views
🔋 5.69% engagement rate
❤️ 100% positive sentiment
This collab content connected audiences and drove engagement organically across generations and cultures, amplifying brand activations with fans sharing their love for AND1. 🏀
