THE CULTURE CONNEXTION

03/14/2026

AND1 was everywhere at NBA All-Star Weekend:

🎨 Paint the Park — Refurbished a basketball court in Compton, with a full court mural by LA artist , and hosted a block party for the South Park community.

⭐️ SLAM x AND1 — Hosted an exclusive All-Star rooftop experience, with customized sneakers, hoodies, and jerseys, featuring a special performance by .

🤝🏾 We teamed with our partners to curate an creator collective, driving authentic content to amplify engagement with The Culture and the community.

THE RESULTS:
⚡️ 2.77M+ total engagements
👁️ 2.6M+ total views
🔋 5.69% engagement rate
❤️ 100% positive sentiment

This collab content connected audiences and drove engagement organically across generations and cultures, amplifying brand activations with fans sharing their love for AND1. 🏀

11/26/2025

Indianapolis Colts fans watched the team drop the ball on a big game to the Chiefs, resulting in an avoidable loss.

Following a viral celebration in their previous win against the Falcons, the Colts fumbled a wide open touchdown on social media — another avoidable loss.

Why do brands continue to fumble moments in culture like this? The reason isn’t complicated.

An NFL celebration went viral, inadvertently exposing how easily brands miss cultural references, and why they need more cultural representation in the room. This breakdown unpacks the Indianapolis Colts and Dru Hill viral moment, Gen X’s influence on Gen Z trends, and why marketers keep fumbling ...

11/03/2025

We led PR strategy for the Art, Beats + Lyrics Chicago experience and delivered earned media coverage across leading local and national outlets.

Through pre-event, onsite, and post-event storytelling, features included NBC 5 Chicago, The Source, Rolling Out, and The TRiiBE, amplifying visibility and driving conversation across broadcast, digital, social, culture, and news audiences.

10/26/2025

Art, Beats + Lyrics (AB+L) made its 2025-2026 national tour stop in Chicago, transforming the Aon Grand Ballroom at into a one night only, cultural experience. Celebrating 21 years, the traveling exhibition fusing art, Hip-Hop, and culture, always brings out the Chicago community.

We connected with to shine a spotlight on “America’s Dopest Art Show“ with pre-event, and real time media coverage.

SLIDE 1: Live in-studio segment on Matt in the Morning. Special thanks to for the great interview with AB+L curator, .

SLIDE 2: On-air feature from the AB+L Chicago experience at Navy Pier, for the NBC 5 10pm News.

Follow to see what’s next on the 2025-2026 AB+L national tour. #21+

10/17/2025

IN STUDIO: Behind the scenes at , visionary artist and curator joins Matt in the Morning to talk with host about the Chicago experience at Navy Pier, showcasing the city‘s cultural influence on visual arts and Hip-Hop.

Visit jackhoneyabl.com for more information on the Chicago exhibition, and the 2025-2026 tour.

10/15/2025

Art, Beats + Lyrics is back in Chicago this Friday, 10/17. Showcasing some of the city’s top visual artists, with a special performance by The Cool Kids and more, this is always a must-attend event.

Check out The Source Magazine story on what to expect at this one night only cultural experience.

Art, Beats + Lyrics returns to Chicago on October 17, 2025, at Navy Pier’s Aon Grand Ballroom, featuring The Cool Kids, top DJs, and a curated lineup of local visual artists.

01/24/2022

"What makes that photo resurfacing interesting is I couldn't even get into a Louis Vuitton show at that point, you know. Like, going into a store sometimes could have been difficult...I'm an optimist. I believe that art, and good nature, can actually change the world. I refuse to believe the opposite. So, that photo represents to me what may seemingly be impossible is possible. I didn't think I would be the head of Louis Vuitton then, but I knew it was possible." —Virgil Abloh

This photo was taken by Tommy Ton on January 23, 2009, and posted on his blog. It sparked a pop culture moment, that led to jokes, and an infamous South Park episode. These Chicago Kids stayed true to their vision, to themselves, and they changed global fashion forever. Check our stories for the link.

"VIRGIL WAS HERE"

01/24/2022

"What makes that photo resurfacing interesting is I couldn't even get into a Louis Vuitton show at that point, you know. Like, going into a store sometimes could have been difficult...I'm an optimist. I believe that art, and good nature, can actually change the world. I refuse to believe the opposite. So, that photo represents to me what may seemingly be impossible is possible. I didn't think I would be the head of Louis Vuitton then, but I knew it was possible." —Virgil Abloh

📸
📅 January 23, 2009

"VIRGIL WAS HERE"

"We are culture. Nothing moves without us.

01/08/2022

"It's been an enormous responsibility. And I accepted it, and I lived in a way that showed how I respected that responsibility. I had to. In order for others to come behind me, there were certain things I had to do."

-Sir Sidney Poitier, on his responsibility representing Black creatives, artists, actors, and communities of color

A life well lived. Leaders lead by example. Rest in Power, Sir.

12/02/2021

New website, who this?

We do this for The Culture. ™️

Tap in with us. cultureconnextion.com