Sage Outdoor Advisory

10/01/2026

We're honored to share that Sage Outdoor Advisory received the Evergreen Excellence Award from the American Glamping Association (AGA) at The Glamping Show on Tuesday. The award recognizes an exceptional product, service, or technology that supported the glamping industry this past year.

Thank you to the AGA, to our clients, and to the Sage team for the work behind this. We'll keep building the data and advisory tools this industry runs on.

08/26/2026

𝗙𝗿𝗼𝗺 𝗥𝗲𝗽𝗼𝗿𝘁 𝘁𝗼 𝗚𝘂𝗲𝘀𝘁𝘀: Rock Springs RV Resort 🏜️

Another past Sage Outdoor Advisory project, opening next week in Black Canyon City, Arizona.

123 full-hookup RV sites with extra-long pads running 60 to 90 feet, 15 designer glamping suites with king beds and private decks, and a resort build-out that includes a pool, two lighted pickleball courts, a clubhouse and camp store, a BBQ pavilion, a dog park, and a UTV wash bay. All of it 90 seconds off I-17 at Exit 242, with direct Black Canyon Trail access.

Here's the part worth studying. At 2,000 feet, Rock Springs runs cooler than Phoenix in summer and stays snow-free in winter, which means its slow season is somebody else's peak. Add four separate demand pools on the same 123 pads (interstate travelers, OHV weekenders, snowbirds staying 30 to 120 nights, and glamping guests who arrive without an RV) and you get a far steadier utilization curve than a single-segment park.

The Rock Springs Café next door has been feeding travelers on the Black Canyon Highway since 1922. That's a century-old F&B anchor and a regional brand the resort never had to build.

👉 https://rockspringsrvresort.com/

07/30/2026

⭐️ Partner Spotlight: Bernard Architects

Bernard Architects opened in 2021 on a straightforward premise: great design comes from collaboration, and the details matter regardless of project size.

Founder, Kevin Bernard, spent 25 years in architecture and design before founding the firm, including a role as director of design at AutoCamp during a period of rapid expansion. That experience now shapes how the firm approaches campgrounds, RV resorts, and glamping developments.

→ Full-service architecture from conceptual design through entitlements, permits, and construction
→ Sole proprietorship model, so every client works directly with the principal
→ Mutual firm partnership with Clockwork Architecture and Design established in 2025

Three California projects currently in design and entitlements:
→ A 64-site campground in Fresh Pond
→ A high-end park model glamping resort in Smith Flats, built around a former mining camp
→ A 145-site RV resort and boutique camp on 375 acres in the Los Padres mountains

Kevin's take on trends: they need to be tracked over three to five years, and a project can take two years to design, entitle, and build. Build for adaptability, not for the trend of the moment.

Full Q&A on our blog: https://sageoutdooradvisory.com/blog/partner-spotlight-bernard-architects/

07/28/2026

The West is the U.S. park-glamping epicenter.

3 in 4 Western glamping properties are within 100 miles of a national park.

From Sage Outdoor Advisory’s latest Glamping Market Overview:

→ 74% within 100 miles
→ 143 of 192 Western properties
→ Park-adjacent rates averaging about $400/night
→ A +$41 nightly premium vs. properties farther from parks

If you’re developing, acquiring, or operating glamping in the West, park proximity isn’t a nice-to-have, it’s a core market reality.

See more in our Glamping Market Overview: https://link.msgsndr.com/sp/b48ede452bd

Live 2026 glamping market data for the US & Canada: property counts, unit inventory, average retail daily rates (ARDR), unit-type mix, and state maps. Free email access.

07/23/2026

🎉 We’re excited to share something new from Sage Outdoor Advisory.

Our free 2026 Glamping Market Overview is live: national and regional supply, rate benchmarks, and unit-type insights across the US and Canada, powered by Sage’s proprietary research database.

Outdoor hospitality is close to our hearts: the builders, the places they create, and the guests who discover something special outside. Offering free tools like this is how we give back, with clearer insight and a stronger path forward for everyone who cares about this industry as much as we do.

Explore it free here:
https://resources.sageoutdooradvisory.com/glamping-market-overview

07/02/2026

This week in , we're spotlighting another past Sage Outdoor Advisory project that's now open.

𝗧𝗵𝗲 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆: Lagom Retreat, located in Dripping Springs, Texas.

𝗧𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀:
→ 37-acre Swedish-inspired glamping retreat in the Texas Hill Country, about 30 miles from Austin
→ 10 cabins: Six distinctly designed cabin types, from the shepherd's-wagon-inspired Nomad (sleeps 2) to the family-sized Homestead (sleeps 6-7)
→ Every cabin includes climate control, a kitchenette, private bath, WiFi, and a private hot tub
→ On-site 3,000 sq ft event center, plus a mercantile store with a coffee bar and outdoor w**e bar
→ Pet and family-friendly, with trails, saunas, EV chargers, and an intentionally TV-free layout
→ Nightly cabin rates start around ~$413, with units like The Stargazer near ~$495

𝗧𝗵𝗲 𝘀𝘁𝗼𝗿𝘆:
Founded by Leslie, a fourth-generation Texas-Swede, Lagom opened in 2023 around the Swedish concept of "lagom," meaning "just right," blending Scandinavian design with the Hill Country landscape.

What's worth studying is the revenue Lagom generates from a compact footprint. At 37 acres, this isn't a land play. It stacks three revenue lines onto one small parcel: premium nightly cabins, a 3,000 sq ft event space, and on-site retail. A tightly themed brand supports ADRs north of $400, while proximity to Austin gives it a deep weekend and events feeder market. Concept and location, not acreage, do the work.

👉 Learn more at https://lagom-retreat.com/

06/11/2026

Campground bookings are cooling. But is that a glamping story or an RV story?

Woodall's reported this week that transient bookings are down across major platforms, with fuel prices and shorter booking windows getting most of the blame.

The full piece is worth your time: https://woodallscm.com/park-bookings-cool-as-fuel-prices-rise-travel-habits-shift/

Here's our take. Almost all of that data describes RV and campsite inventory. The properties hurting most are pass-through parks that depend on long-distance drivers.

Glamping supply looks structurally different. Our database of 569 verified operating US glamping properties shows:

→ 56% of supply concentrated in 10 destination-led states like Texas, Utah, and Montana, not highway corridors
→ Average rates of $293/night, serving a traveler less sensitive to prices at the pump
→ A boutique profile, with a median of just 9 units per property

Supply composition is what separates these markets.

A traveler choosing a $293/night glamping stay 90 minutes from home is making a fundamentally different decision than a retiree weighing a cross-country RV trip with gas up 37% year over year, different trip length, different price sensitivity, different product entirely.

06/04/2026

Some news we're excited to share: we've partnered with Glamping Advisors, Europe's leading outdoor hospitality consultancy.

We've gotten to know Lars Schäfer and his team over time, and what stood out is how much we approach the work the same way, a real commitment to integrity, doing the homework, and backing work with solid data. That shared philosophy is the whole foundation here.

Practically, it means clients now get our combined expertise across both Europe and the Americas. We're extending our glamping database into European markets, and Glamping Advisors brings the regional knowledge that makes the data actually useful on the ground.

Between our two teams, we have completed 400+ projects across three continents over the past decade.

The timing feels right, too. With major hotel brands moving into outdoor-inspired collections, the industry is maturing fast, and we've already got joint projects underway on both sides of the Atlantic.

More on the partnership here:

Sage Outdoor Advisory and Glamping Advisors have formed a strategic transatlantic partnership to expand consulting services for the outdoor hospitality sector, combining their expertise and market intelligence to support developers, investors and owners across Europe and the Americas.

05/28/2026

Our newest Partner Spotlight is live, and it starts with a road trip.

RoverPass began when its founder couldn't book a campground online anywhere he looked. Most parks were still using a paper notebook. Today, campgrounds and RV parks around the country run their whole operation on the platform he built.

We sat down with CEO Ravi Parikh to talk about building operator-first software:

→ Shipping new features weekly instead of waiting on a yearly roadmap
→ The two things operators say on every call: more bookings, more time back
→ Why the smallest parks feel the impact first
→ Bringing small operators into the modern era on the same terms as big resorts

Read the full Q&A: https://sageoutdooradvisory.com/blog/partner-spotlight-roverpass

05/27/2026

Our Glamping Properties Map just hit 718 verified properties and over 8,000 units.

676 properties across the U.S. and Canada, with 42 international markers now live in Mexico, Costa Rica, Guatemala, Nicaragua, and Puerto Rico. 331 of those properties are projects we've personally worked on, spanning glamping resorts, RV parks, campgrounds, marinas, and landscape hotels.

What's new:
→ The first international markers, with more countries coming
→ Filter by country, state, or unit type to pull a comp set in seconds
→ Toggle demand-side overlays for population change (Census) and tourism growth (BEA) directly on the map
→ National Parks layered in for proximity context

If you're underwriting a project or scouting a new market, this is the layer underneath our client work made public.

Explore it: https://resources.sageoutdooradvisory.com/en/map