Beyond Design, Inc.

06/18/2026

This image shows the support structures used to stabilize a part during the 3D printing process.

As industrial designers, we spend a lot of time refining the surfaces, details, and interactions of the products we create. Looking closely at the manufacturing process can be just as interesting.

These tree-like supports are generated by the printer to use the minimum amount of material required to prevent print failure. Their shape is driven by mathematics, material properties, and manufacturing constraints rather than aesthetics.

What stands out is how much complexity emerges from a simple objective: support the part while using as little material as possible.

Design principles exist all throughout the development process, not just in the final product. Even temporary structures can reveal how efficiency, performance, and form naturally influence one another.

06/16/2026

Sometimes all a great idea needs is an opportunity to move forward.

After helping two student entrepreneurs refine their concept, we were excited to learn they won funding through a school pitch competition to continue developing their product.'

Ben Fang developed the CAD while Beyond Design brought the concept to life through 3D printed parts.

We look forward to seeing what they accomplish next!

06/09/2026

As summer approaches and nature continues to bloom with brighter color palettes everywhere, I spent 30 minutes choosing between two shades of purple that looked exactly the same to 99% of people.

But for that special 1% of users, the shade of purple is the difference between a design looking “modern, creative, and polished” or like a "default PowerPoint theme."

The smallest details completely change how something feels, even subconsciously.

Cooler purples make the UI feel sleek and tech-focused, while warm purples feel playful or outdated. Tiny adjustments shift an experience from frustrating to effortless without users ever realizing why.

Being detail-oriented as a designer is both a blessing and a curse. Designers notice every detail, like the kerning on restaurant menus and misaligned buttons on websites.

After your brain is trained to see the world like a designer, there’s no turning it off.

I may spend way too long picking between two nearly identical shades of purple because details matter more than people think. That’s because the smallest design decisions can completely shape how people understand and experience products.

For all the designers, what’s a tiny detail you spent way too much time fixing recently?

06/04/2026

What helps a startup earn the attention of a $100 billion company?

It goes beyond the technology.

NICO Technologies built the Myriad SPECTRA brain surgery device that helps surgeons identify and remove tumors using light frequencies.

When Stryker acquired them, design had played a quiet but critical role in making the product feel credible, market-ready, and trustworthy.

Beyond Design led the industrial design and UI/UX. Read the full story in our latest newsletter.

Learn how industrial design and UX transformed NICO's surgical device into a market-ready product that supported its acquisition by Stryker.

06/02/2026

Great design solves problems in humorous ways and this design video is worth stopping to watch! 😀

These kinetic pieces are mechanically engineered to move with purpose, and the craftsmanship behind them is stylish, functional, and imaginative ⚙️

That's the standard we've held our team to for decades, and it's always a pleasure to see it show up in new concepts.

Our favorite is a cat planter whose eyes shift based on the water level inside. Humor baked directly into the mechanics, and a gentle nudge to actually water your plants 🌱

Thank you to Stlflix for putting this work out. The files are on their website for anyone who wants to print one.

05/26/2026

My son loves chess, and from a design perspective, the knight is the most fascinating piece 🐴

Not only does the knight move peculiarly, but it also looks different. Every other piece in a traditional chess set is largely symmetrical and geometric.

And then there's the knight, which marches to the beat of its own drum.

The knight looks organic, expressive, and almost sculptural. It breaks the visual rhythm of the entire set, yet somehow still belongs.

From an industrial design perspective, the knight is probably the hardest piece to get right. Push too realistic, and it feels decorative. At the same time, push it too far into abstraction and it loses character.

The best versions simplify the horse to just enough detail and information to signal its character, such as the curve of the neck, the angle of the ears, and the posture.

You recognize it immediately, even in silhouette form.

If you were to redesign the knight, how would you go about it? 🤔

05/21/2026

Do you ever think about going BEYOND?

This summer, Beyond Design is looking to bring on one Industrial Design Intern for a hands-on internship experience focused on real product development, creative problem solving, and mentorship within a fast-paced design consultancy environment.

The selected intern will work closely with our team on active client projects spanning research, concept development, sketching, CAD, prototyping, and product strategy. This is an opportunity to gain direct exposure to the industrial design process while contributing to meaningful work across multiple industries.

If you are passionate about industrial design, innovation, and creating thoughtful products that make an impact, we would love to hear from you.

Explore the opportunity:
🔗 https://lnkd.in/gYuKNjA8

05/19/2026

Good design isn’t just about making a product look better.
It’s about making the experience feel better.

The original Heinz Tomato Ketchup bottle was iconic, but the upside-down redesign changed the experience completely. No shaking. No waiting. No fighting the bottle.

That’s the difference between designing for the product and designing for the person using it.

Heinz always understood the value of small, memorable details. He came up with the now-famous “57 varieties” slogan. Why 57? No one really knows. Heinz said five was his lucky number and seven was his wife’s, but he also believed seven simply resonated with people.

The smallest experience changes are often the ones people remember most.

05/07/2026

2026 is the year of the authentic home. 🏡 Beyond Design Inc is leaning into the 3 home design trends defining the new year🕰️ 🌿 🎨

Which vibe speaks to you?

04/30/2026

Anything can happen in a matter of seconds while driving. Scary moments happen fast, and when they do, details can be very important.

That's where the Cobra SC120 Dash Cam quietly does its job.

It's a small compact camera mounted on the windshield that records high-quality videos while offering advanced safety features like automatic incident detection and cloud-connected video access.

You don’t think about it while you’re driving, but it’s always there, recording the moments you might need later.

This product was made for people who value their safety. If something unexpected happens, you'll have peace of mind instead of being left to guess.