Strategic Account Management Association

Strategic Account Management Association SAMA is a unique nonprofit association focused solely on helping to establish strategic, key and glo

Founded in 1964, Strategic Account Management Association (SAMA) is a unique non-profit association focused solely on helping to establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth. With more than 8,000 members worldwide, SAMA offers numerous training, professional development and networking events throughout North America and Europe each year in addition to research, publications and other knowledge resources.

𝐒𝐀𝐌𝐀 𝐀𝐧𝐧𝐮𝐚𝐥 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 May 23-25, 2023 | San Diego, CA𝘊𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘢𝘯𝘯𝘰𝘶𝘯𝘤𝘦𝘥! We search far and wide for new spea...
03/01/2023

𝐒𝐀𝐌𝐀 𝐀𝐧𝐧𝐮𝐚𝐥 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞
May 23-25, 2023 | San Diego, CA

𝘊𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘢𝘯𝘯𝘰𝘶𝘯𝘤𝘦𝘥!

We search far and wide for new speakers bringing fresh, innovative ideas from companies who are pushing the envelope with their key customers. SAMA's roster of trailblazing sessions is only getting better. Check in often to see what's new.

Check out our sessions and speakers here: https://strategicaccounts.org/en/events/

Seeking proposals for SAMA’s 2020 conferences Do you have an innovative or simply best-in-class strategic account manage...
07/09/2019

Seeking proposals for SAMA’s 2020 conferences

Do you have an innovative or simply best-in-class strategic account management success story or idea to showcase for global business leaders? Are you driving change within your organization, transforming relationships with your customers or creating new sources of value?

SAMA invites you to share your success story and ideas with your peers, your customers and the wider SAMA community by leading a session at SAMA’s 2020 conferences (11-12 March in Prague and May 18-20 in San Diego).

No matter your company size, experience level or industry, SAMA conferences offer you a global forum to showcase your work alongside our distinguished roster of speakers and presenting companies.

Submissions are due by Friday, September 20, 2019.
Submit your proposal here: http://bit.ly/2JDXDzE

Who is presenting at SAMA's 2019 Annual Conference May 20-22 in Orlando? Companies presenting include 3M, Johnson Contro...
04/09/2019

Who is presenting at SAMA's 2019 Annual Conference May 20-22 in Orlando?

Companies presenting include 3M, Johnson Controls, DHL, HP, Mayo Clinic, IBM, Nalco, McKinsey & Co., Air Liquide, Cisco and more. Learn about the speakers and presenting companies here. https://bit.ly/2T1EWce

Ninety-four percent (94%) of last year’s attendees at SAMA’s Annual Conference rated their experience as “excellent” or “very good.”

Register here. https://bit.ly/2OkqJGj

SAMA announces the winners of the 2019 SAMA Excellence Awards™ The SAMA Excellence Awards honor companies for best-in-cl...
03/18/2019

SAMA announces the winners of the 2019 SAMA Excellence Awards™

The SAMA Excellence Awards honor companies for best-in-class practices in strategic account management. It is the only global awards program that recognizes B2B companies for their focus on putting customers at the center of their corporate strategies.

Please join SAMA in saluting this year’s winners by category:

“Implementation of a disciplined process to quantify and monetize specific customer value solutions"
Winner: AVI-SPL

“Implementation of specific customer engagement strategies enabling, and successfully impacting, the co-value creation process”
Co-Winners: Premier Inc./Merck
and Air Liquide

“Outstanding young SAM program of the year (5 years)”
Winner: Johnson Controls

“SAMA Global Customer-Centricity Award”
Winner: Boehringer Ingelheim

Winning companies are scheduled to present at SAMA’s Annual Conference (May 20-22, Orlando, Florida. Learn more about this event here. https://bit.ly/2T1EWce

Learn more about the SAMA award and past winners here. https://bit.ly/2W4c590

SAMA Research tells us that nothing impacts business results as much as the skills and mindset of individual key account...
02/20/2019

SAMA Research tells us that nothing impacts business results as much as the skills and mindset of individual key account managers (KAMs).

After Miami last week, SAMA Academy is gathering next in Amsterdam (11-13 March). Courses in Amsterdam cover all facets of strategic customer management, from critical skills like better negotiations to practical leadership approaches like aligning your overall company behind an account strategy, including the C-Level.

All it takes is one great new idea from our world-renowned training partners or an experienced KAM colleague to open a path to better outcomes for you. The full course descriptions and register details for an upcoming SAMA Academy session are here. https://bit.ly/2sK0W0o

Plan to join the SAMA community at 2019 SAMA Pan-European Conference (PEC) in Amsterdam (14-15 March)Are you facing a pa...
01/10/2019

Plan to join the SAMA community at 2019 SAMA Pan-European Conference (PEC) in Amsterdam (14-15 March)
Are you facing a particular key customer or internal challenge to deliver for that customer?
No matter your industry, organizational initiatives or personal goals for your key customer relationships in 2019, SAMA’s Pan-European Conference (PEC) offers you valuable tools, practical insights and career connections that can lead to greater success.

Download the Pan-European Conference brochure for a full guide to SAMA’s most comprehensive annual European event here. https://bit.ly/2H60eEG

Or visit our website here. https://bit.ly/2RL0Wes

Presenting companies at the 2019 SAMA Pan-European Conference include: Rolls-Royce, UCB Biopharma, McKinsey & Co., 3M, IBM, Bayer, Airbus, Siemens, Pfizer, Merck, Cisco, Abbott and many others.

Take advantage of this opportunity for KAM/SAM/GAM leaders to discover fresh ideas to recalibrate and elevate the trajectory of your critical customer relationships that unlock extraordinary business results.

Register here. https://bit.ly/2C7MRPV

SAMA knows you are busy closing out 2018, but it also is a good time to plan for 2019.SAMA Academy Miami runs February 4...
11/16/2018

SAMA knows you are busy closing out 2018, but it also is a good time to plan for 2019.

SAMA Academy Miami runs February 4-7, 2019 and features immersive, hands-on training proven to sharpen the skills most closely associated with extraordinary strategic account outcomes. SAMA research tells us that nothing impacts business results as much as the skills and attributes of individual SAMs.

SAMA Academy workshops offered in Miami cover all facets of strategic customer management, from foundational skills like account planning and customer co-discovery to decision-making science and managing cross-functional teams.

Be warned: Recent SAMA Academy courses have closed early, so if you see a course that interests you, please lock in your place now.

Learn more about SAMA Academy Miami and register here.https://bit.ly/2Ka6oBx

If you cannot join us in Miami, the current 2019 SAMA Academy calendar is available here.
https://bit.ly/2F22smZ

SAMA Excellence Awards™ deadline extended to November 16, 2018 Due to high demand for more time to prepare, SAMA is exte...
11/02/2018

SAMA Excellence Awards™ deadline extended to November 16, 2018

Due to high demand for more time to prepare, SAMA is extending the deadline for entries to the 2019 SAMA Excellence Awards until November 16, 2018.

SAMA Excellence Award winners are recognized by their customers, their peers and their industries for consistently delivering business results above and beyond even their most advanced competitors. There is only one global award recognizing organizations for outstanding achievement in strategic customer management.

If your organization has an especially great story of customer success or overall program excellence, SAMA would like to hear from you. Learn more about the award details here https://bit.ly/2RtqVTW

10/16/2018

Announcing the Strategic Account Management Association (SAMA) Conferences

Mark your calendars to register and experience a SAMA conference.

Amsterdam 14-15 March 2019
Orlando May 20-22, 2019

Join the SAMA community. For more details about SAMA's conferences, explore this link https://bit.ly/2yaeZhO

SAMA’s conferences unite the best minds in the leadership of strategic account management to explore and share the latest ideas around partnering with your strategic customers to gain extraordinary results.

Early pricing discounts are in effect only until December 31, 2018.

Seeking proposals for SAMA’s 2019 Conferences   (submission deadline is September 14, 2018)Do you have a novel, innovati...
07/18/2018

Seeking proposals for SAMA’s 2019 Conferences
(submission deadline is September 14, 2018)

Do you have a novel, innovative or simply best-in-class story of driving change within your organization, transforming relationships with your customers, or creating new sources of value with your strategic accounts?

SAMA invites you to share your success story with your SAM peers, your customers and the wider SAMA community. No matter your company size, maturity level or industry, SAMA invites you to showcase your work alongside our distinguished roster of speakers and presenting companies. We are accepting proposals for conference sessions, panel discussions and debates in the following general areas:

-Driving and Realizing SAM Organizational Capabilities
-Enabling SAM Talent
-Strategic Account Management Critical Skills
-Transformative Practices for the Next-Generation SAM

Presenting at SAMA’s Pan-European Conference (14-15 March 2019) or Annual Conference (May 20-22, 2019) is the ultimate opportunity to raise your and your company’s profile by speaking in front of the world’s largest global SAM community.

Deadline for submissions is no later than Friday, September 14, 2018.

Submissions are accepted here https://bit.ly/2uy4tQw

Address

200 W Madison Street, Ste 1040
Chicago, IL
60606

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Tuesday 9am - 5pm
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Friday 9am - 5pm

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