Be Understood Branding

Be Understood Branding Be Understood Branding helps entrepreneurs & organizations kick vagueness in the d!ck. You make your clients happy. The quality of your work isn’t an issue.

In our 6-week Brand Strategy Program, you will master your message + verify your vibe to deeply connect with your ideal clients. In fact, the QUALITY of what you do for your clients runs circles around the big competitors in your industry. But you feel like you’re all over the place. Everything isn’t pulling in the same direction. Here’s what’s happening: You are great at what you do but you are n

ot-so-great at talking about what you do. Distinct, irresistible branding helps potential clients distill information, simplify choices, and make buying decisions. You need a brand strategy. After studying marketing, branding and working with many entrepreneurs like you I developed a signature brand-building program: Be Understood Brand Strategy.

It was such a joy to be in conversation with Yvonne from Late Bloomer Living.I hope you enjoy listening to the conversat...
07/19/2023

It was such a joy to be in conversation with Yvonne from Late Bloomer Living.

I hope you enjoy listening to the conversation half as much as I enjoyed being part of it. Yvonne, thank you so much for having me I think it’s so important for us to talk about what it’s like to be our age. Because not enough people know what we look like. What we struggle with. How we reflect on where we’ve come from and where we’d like to be going. These conversations are a gift.

Best before (insert date Zuck adds ads).
07/06/2023

Best before (insert date Zuck adds ads).

06/22/2023

How can your brand lean into the fact that humans instinctively give their attention to people who are KNOWABLE and DISTINCT? How can you use the face that Human brains intrinsically WANT to understand where you’re coming from to GROW your brand?

06/04/2023

We look at brands we admire that are amazing and think ‘I don’t know how to do something like that’. And then we stop ourselves from building our own brand. Before you stop yourself, here are three things to remember.

Better than all the rest. Rest in exquisite power.
05/24/2023

Better than all the rest. Rest in exquisite power.

05/22/2023

Do you answer the question ‘‘WHY do you do what you do?’ regularly in your marketing? A strong, clear WHY converts clients which is why (see what I did there) it’s part of my Brand Strategy Program. CAN YOU EXPLAIN YOUR brand’s WHY? No, but want to try? I have an offer for you: email me yo...

Ask the Big Questions and Unlock Business Success with a Brand Strategy! DM your email address (we don’t send garbage an...
05/18/2023

Ask the Big Questions and Unlock Business Success with a Brand Strategy! DM your email address (we don’t send garbage and we don’t sell your deets) to start the process of achieving lasting growth and impact.

05/10/2023

Do the folks you want to serve interpret what you do, and how and why CORRECTLY? Knowing the answer is an IMPORTANT part of a brand strategy. Here's a tool to start answering that question.

05/01/2023

What do FRESH EYES have to do with a brand strategy? A LOT. Fresh eyes play a VERY big role in BUILDING a brand strategy that brings you new clients.

04/20/2023

As a Brand Strategist, I want you to be as alive, as HUMAN as you can as a brand, with as much intention as you can muster and/or is appropriate as a brand, so your brand can CONNECT because it LANDS and REGISTERS with folks.

When you are building your brand, you will first spend time answering questions about your brand. Then, you’ll hand thos...
03/22/2023

When you are building your brand, you will first spend time answering questions about your brand. Then, you’ll hand those answers to a designer who will build you a visual identity aligned with everything you have decided about your brand!

I help companies with the first half, and then I hand them over to an excellent designer.

If you’d like help getting started DM me for a free 30 minute non-gross chat about what’s going on with your brand.

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Chicago, IL

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