Menu Collective

Menu Collective Menu Collective specifically focuses on foodservice menu revitalization and customized food and beve

Menu Collective was started to strengthen our customer’s brands by establishing an environment where creative people can thrive and have purposeful careers. In this space, we create smart and sustainable menu strategies by developing the best tasting products and always promoting profitable growth.

Last week we had the pleasure of doing an expert panel tasting for up and coming beverage products🥤Need help perfecting ...
02/01/2023

Last week we had the pleasure of doing an expert panel tasting for up and coming beverage products🥤

Need help perfecting the taste, texture, or anything in between for your drink?👀 Look no further than Menu Collective! We have the expertise to help you create the perfect beverage that everyone will love🕺 Email us to help get started or tweak an existing product!🥳 [email protected]

Why not enjoy a refreshing drink on the beach?🧘‍♂️🌅 Looking to create a beverage but don’t know where to start? That’s w...
01/05/2023

Why not enjoy a refreshing drink on the beach?🧘‍♂️🌅

Looking to create a beverage but don’t know where to start? That’s what we are here for!🤩 Let us help bring your idea to life💡 Hit the contact button on our profile to get the ball rolling on your next project/idea📲

Beverage & product design underway…! We can’t wait to tell you what this is & who it’s for 😁 You’ll be able to order the...
12/08/2022

Beverage & product design underway…! We can’t wait to tell you what this is & who it’s for 😁 You’ll be able to order these somewhere very cool early next year 💁🏼‍♀️💁🏼‍♀️

Fun bev tasting lineup (focused on  ) today included;     —   —  w/ lime curd & cookie crumble—  w/ graham crumble & tor...
10/13/2022

Fun bev tasting lineup (focused on ) today included;





w/ lime curd & cookie crumble

w/ graham crumble & torched marshmallows

x2 - vs

@

DESIGN: to conceive and plan out in the mind; to have as a purpose: INTEND; to devise for a specific function or endEver...
06/13/2022

DESIGN: to conceive and plan out in the mind; to have as a purpose: INTEND; to devise for a specific function or end

Everything we do at Menu Collective is done with intention. The beverages we create are not by accident or luck.

The design phase of our process is a critical step to ensure we provide top notch concepts or formulas to our clients.

We do a lot at   & we’re excited to prepare for a number of new projects in 2022!Aside from cocktail, beverage & product...
12/20/2021

We do a lot at & we’re excited to prepare for a number of new projects in 2022!

Aside from cocktail, beverage & product development, we’re doing some fun things with training programs & videography!







We’ve got a lot of experience here at Menu Collective - an array of specialties that service the beverage industry. Our ...
10/18/2021

We’ve got a lot of experience here at Menu Collective - an array of specialties that service the beverage industry.

Our expertise in tasting & refining products during the formulation process is a critical component to launching a successful RTD beverage!

Need additional taste buds to see if your beverage is ready to launch? Let us know! We evaluate based on your requirements or help develop the requirements needed to determine if your beverage is ready for manufacturing.

Tasting R&D bench samples up against the industry’s “best” is just one way of determining how your beverage stacks up against the competition.

*Need tasting evaluations? We are experts in evaluating products & translate what we taste into formulations changes to help get your product where you need it to be*

*DM us if you are in need of beverage formulation of any kind*








Whenever possible, we like to see what new drinks are lurking about, waiting to take the marketplace by storm….We were l...
10/13/2021

Whenever possible, we like to see what new drinks are lurking about, waiting to take the marketplace by storm….

We were lucky enough to collect a mass amount of beverages from the most recent trade show () in Chicago the other week.

Our team tasted these (pictured) & here are our thoughts!

Mad Tasty | Yuzu Citrus pure sparkling water w/20mg h**p extract

Flavor: very light, not distinctly yuzu, but rather more citric acid-like w/a bitter after taste likely coming from the h**p.

Look: fun & whimsical, definitely eye-catching in a way that made us want to try this beverage! It actually reminded us of the street art see around the West Loop.

Rating: ⭐️⭐️⭐️

Psychedelic Water | Hibiscus + Lime w/kava root, damiana leaf and green tea leaf extract
Flavor: high in flavor, but that isn’t always good. A more flavorful beverage, but lime flavor was overwhelming - citrus can be tough to get “right”. We also attributed the slight bitterness, which tasted of zest, to the lime flavor as well. Some added spice, either coming from the hibiscus or perhaps coming from a functional ingredient added some nuance creating a more complex beverage.
Look: cool looking packaging with minimal bright pink flavor call out on a psychedelic looking can - but given the drink is not actually psychedelic, it was a little confusing.

Rating: ⭐️⭐️

Sunday Seltzer | Ginger Carbonated Water w/20mg h**p extract
Flavor: truly the most subtle in flavor, it makes sense this has Seltzer in the name. The ginger was faint enough to question whether it was flavored at all - but lacking the spicy kick you normally get with ginger was what really threw us for a loop. A hint of bitterness at the end seemed more pronounced than expected - likely because of the subtleness of the overall flavor or possible lack of flavor modulators to help cover up the bitterness.
Packaging/Branding: fits in with the look of canned alcoholic product with ease, small, negligible graphics fit the minimal look in branding overall.

Rating: ⭐️







Who doesn’t love a good cocktail?! What about a fantastic FROZEN cocktail? Think frozen cocktails are a thing of the pas...
10/07/2021

Who doesn’t love a good cocktail?! What about a fantastic FROZEN cocktail? Think frozen cocktails are a thing of the past?! Think again…a curated frozen cocktail can be as delicious as your fav on-the-rocks beverage, if not even better…

At Menu Collective, we love developing cocktail menus as much as products!

Take a look at the lovely menu we created () in partnership with in celebration of taking place in as we speak :) The party is literally about to get started…

What would you pick off our menu? (And drink pics to come…)













(but JK)

We are so happy to be apart of this! Make sure you check it out 😁
10/26/2020

We are so happy to be apart of this! Make sure you check it out 😁

Grab a cocktail or mocktail and join us for some fun! Learning to grow and establish your brand in the spirit sector of F&B has never been so innovative. This FREE event, in partnership with Perkins Coie LLP and Menu Collective, LLC, highlights the latest industry trends and happenings in the liquor, spirit, and booze space.

We are thrilled to have Dr. Sonat Birnecker Hart of KOVAL Distillery and Jordan Tepper of Apologue Spirited Liqueurs & Big Star Margarita, two notable Chicagoland brands join us for this spirited event! REGISTER NOW: https://lnkd.in/gsmScxK
Randy Bridgeman, Partner, Perkins Coie LLP
Alex Garcia, Partner, Perkins Coie LLP
Robert Kutyla, Partner, Kutyla Design
Stuart McCarroll, Founder & CEO, Menu Collective, LLC
Ilana Orlofsky, Marketing Manager, Imbibe Inc
Lani Kai Peterson, Manager, CoLaboratory Chicago
Jeff Underwood, Director of Beverage Innovation, Menu Collective, LLC

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1210 W Lake Street
Chicago, IL
60607

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