05/21/2026
TAM tells you how big a market is. It doesn't tell you if it's worth pursuing.
Total Addressable Profit (TAP) is a simple extension of traditional market sizing. Instead of focusing only on revenue, TAP estimates the total gross profit available within a market or segment.
Because the biggest market and the most profitable market are not always the same thing.
Read more about TAP, the missing dimension in market sizing, here: https://hubs.la/Q04hrlCm0
TAM shows market size, but not value. Learn how Total Addressable Profit (TAP) helps companies prioritize higher-margin opportunities and drive better…