Clarteza

Clarteza Clarteza is a force multiplier in innovation. We study how people decide & what matters most to them.

To bring data to 'live', we supplement primary research data with real time media results. We found that our findings directly engage and concern research, marketing, R&D and strategy business units.

Excited to have our Clarteza team founder interviewed by Forbes contributor Amy Blankson. Check out to learn about some ...
01/14/2025

Excited to have our Clarteza team founder interviewed by Forbes contributor Amy Blankson. Check out to learn about some great ways to become more creative and innovative.

Companies that foster fresh thinking, celebrate new ideas, and encourage risk-taking are the ones that thrive.

Excited to share our founder’s conversation about innovation and creativity. Check it out 😊
12/04/2024

Excited to share our founder’s conversation about innovation and creativity. Check it out 😊

Mag Retelewski is the driving force behind Clarteza, an innovation consultancy dedicated to amplifying growth through deep consumer understanding rooted in psychology and neuroscience. With 20 years of experience as an innovation strategist, she has advised Fortune 500 and mid-sized companies, inclu...

Check out our latest post on Creativity!
09/03/2024

Check out our latest post on Creativity!

Creativity is often thought of as the engine of human progress, fueling advancements in art, science, education, and nearly every facet of…

We live and breathe creativity & innovation. Recently, we explored the topic of creativity in context of neuroplasticity...
05/28/2024

We live and breathe creativity & innovation. Recently, we explored the topic of creativity in context of neuroplasticity of the brain. The conclusion is clear: engaging in creative activities, even for a short periods of time, changes our brains for the better!

Until the 1980s, it was widely believed that our intelligence along with the structure of our brain were fully developed and therefore pretty much fixed by early adulthood. Researchers believed that there is a fixed number of neurons in the adult brain that cannot be replaced when the cells die. However, the most recent neuroscience research has debunked this myth, revealing that our brains have the capacity to change and adapt well into our late 90s, a lot longer than we originally thought. There are numerous pathways through which our brains evolve, including learning new skills, physical exercise, engaging in creating activity, practicing mindfulness, diets, and many others. With extended lifespans it has become more important than ever to have our health intact and our brains functioning better and longer.

For centuries, creativity has also captivated philosophers but defining the exact nature and boundaries of creativity has long been a complex endeavor. While creativity may be expressed through art or music, it is more broadly defined as the mental ability to conceptualize new, unusual or unique ideas, or to recognize new connections between seemingly random or unrelated concepts. It can also be defined as the introduction of something new and positive for society, that goes beyond the familiar and accepted. Importantly, creativity is something that not only engages the brain but it ultimately changes it.

The intricate relationship between creativity and the human brain extends far beyond artistic expression, touching the very core of cognitive development and brain health. Engaging in creative activity challenges and expands our conceptual frameworks, encouraging us to make novel associations and overcome ingrained knowledge constraints. It is linked with the ability to think divergently, which is also often linked to risk-taking and novelty-seeking behaviors.

For example, engaging in dance, leads to structural changes including increased hippocampal and gray matter volume. Functional changes included alterations in cognitive function such as significant improvement in memory, attention, body balance and psychosocial parameters. There is also positive correlation musical aptitude and various cognitive tasks.

The topic fascinate us, as we leverage creative expression in "Creative by Design Workshops" to help companies innovate. We now can share that we don't only influence the way participants think, but through our process, we effectively contribute to the changes of people's brains!

Creativity is not just a frivolous activity. It allows our brains to become more efficient as we become better problem solvers. Use it, as it also expands!

Did you know that your response to stress doesn't just affect you, but also your entire team, especially in high-pressur...
05/10/2024

Did you know that your response to stress doesn't just affect you, but also your entire team, especially in high-pressure situations?

Through our studies, we've learned that engaging in stress reappraisal not only helps you handle tense moments better but also boosts your team's performance. Think of it as converting stress from a looming threat into a manageable challenge. This shift in perspective enhances your ability to cope, and guess what? This attitude is contagious!

"Challenge states" occur when we believe our resources for handling situations surpass the demands. On the flip side, we feel threatened when it seems like the demands exceed what we can muster. The essence of stress reappraisal lies in its ability to make us see the stress response itself as a handy and helpful resource. Something that helps us rather than hurts us.

Research shows that those who reevaluate their stress experience more favorable physiological reactions, such as increased heart rate and decreased peripheral resistance, compared to those who suppress their emotions.
Not only do individuals who embrace this mindset reap the benefits, but their teammates catch the good vibes too, creating a ripple effect of positivity and resilience.

So, let’s become the team players who see stress as something manageable. It's not just about us—it's about how we can lift everyone's game!



Oveis, C., Gu, Y., Ocampo, J. M., Hangen, E. J., & Jamieson, J. P. (2020). Emotion Regulation Contagion: Stress Reappraisal Promotes Challenge Responses in Teammates. Journal of Experimental Psychology. General, 149(11), 2187–2205.

As the year is coming to a close, we continue look for the best ways and tools to answer our client's questions. We expl...
12/12/2023

As the year is coming to a close, we continue look for the best ways and tools to answer our client's questions. We explore new ways of learning to get better, we search for new perspectives and gather insights. For us it's not just business, it's personal.

This is a powerful reminder for all of us to keep on searching.

This year, we’re celebrating the most searched figures and moments in 25 years of Google Search. From some of the world’s most iconic performances, to histor...

Innovation is at the heart of what we do. It's our mission.What we are driven by are our values: curiosity, openness, cr...
10/06/2023

Innovation is at the heart of what we do. It's our mission.

What we are driven by are our values: curiosity, openness, creativity collaboration and connection. We continue to push the boundaries of working with clients to deliver more value. We have conducted and optimized our idea generation platform and developed Workshop by Design experience rooted in design thinking, neuroscience and behavioral psychology.

We engage the whole brain in the experience, on purpose!

We have the privilege of working with brands to uncover insights, create new ideas and teach new things. We get to instill some creative confidence. Importantly, in our workshops, people get to play. We also leave the teams more connected and excited about the opportunities. So if you're on the look out for new ways of thinking, new ideas and new experiences please reach out.

At least 95% of new products fail in the market. It's a staggering statistic.There are many factors that contribute to s...
08/31/2023

At least 95% of new products fail in the market. It's a staggering statistic.
There are many factors that contribute to success or failure of new ideas.

These are some internal and culture driven factors companies can influence or encourage. They can either induce innovative thinking or diminish it.

Recognizing these behaviors and supporting the right ones, can change the trajectory of your brand or your organization!

Something we deeply believe in!
05/16/2023

Something we deeply believe in!

https://www.youtube.com/watch?v=9b-TF18Qq3c&list=PLsm3AU7mWIAo1xGGBWb2OKvMLyKMAMo32&index=4Behind every consumer there i...
05/08/2023

https://www.youtube.com/watch?v=9b-TF18Qq3c&list=PLsm3AU7mWIAo1xGGBWb2OKvMLyKMAMo32&index=4

Behind every consumer there is a human being, and every human being has a story to share!

Understanding the power of emotion that fuels behavior is essential in creating better products and services.

Please check out our founder Mag talking about the importance of capturing emotions and different ways of doing so.

Markets with passionate audiences have an advantage.Mag Retelewski, Clarteza’s President & Founder, and Luminoso’s Kim Larson, discuss:(1) Which markets have...

We deeply believe in giving back to our community in different ways. This was an event organized a while ago by our team...
04/30/2023

We deeply believe in giving back to our community in different ways. This was an event organized a while ago by our team "Kids in the Kitchen" to promote healthy eating and the love of fresh ingredients, with the support of local Whole Foods Market and the amazing Chef Gale Gand
What an adventure it was for our the kids (including ours) who were in the elementary school at the time.

One of the most important principals of innovation learned at Stanford Graduate School | Design Thinking
01/21/2023

One of the most important principals of innovation learned at Stanford Graduate School | Design Thinking

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