Brandtrust, Inc.

Brandtrust, Inc. Brandtrust® provides insight driven strategic direction for our clients by revealing the human truths embedded in their toughest business challenges.

Business challenges are human challenges, and humans are complicated. Brandtrust provides insight driven strategic direction for our clients by revealing the human truths embedded in their toughest business challenges. Our methodologies, rooted in applied social and behavioral sciences, are designed to unlock the unexpressed needs and desires of customers. We promise to change the way you think about your customers and your business.

A fly etched into a urinal reduced spillage by 80 percent.No signage. No mandate. No incentive.Just a small change in th...
08/17/2026

A fly etched into a urinal reduced spillage by 80 percent.

No signage. No mandate. No incentive.

Just a small change in the environment that shifted behavior at scale. That's nudge theory. And it has real implications for how brands design the customer experience.

The question isn't whether you're nudging your customers. You already are through every default setting, every product placement, and every piece of social proof you surface (or don't). The real question is whether your choice architecture is working for your customers or simply around them.

Brands built on human truth use behavioral science as a form of service and not manipulation. Small, intentional changes. Real dividends in trust. https://hubs.la/Q04nzDdw0

The CFO wants proof by Monday.The board wants cuts by Wednesday.The brand health report lands on Friday, and the numbers...
08/13/2026

The CFO wants proof by Monday.
The board wants cuts by Wednesday.
The brand health report lands on Friday, and the numbers are going the wrong direction.

This is the week that never ends for brand managers. The instinct to sacrifice long-term equity for short-term activation is the one that eventually makes every week harder.

Human Truth offers a different equation. Not a compromise between now and later. A strategy that serves both.
The brands winning this math aren't spending more. They understand people deeply enough that every dollar carries more meaning.

Here's how the equation works: https://hubs.la/Q04qM0kL0

Nike. Disney. Coca-Cola. Three wildly different products. One shared secret.They don't sell features. They sell Human Tr...
07/30/2026

Nike. Disney. Coca-Cola. Three wildly different products. One shared secret.

They don't sell features. They sell Human Truth, the deeper emotional need that makes a brand irreplaceable. This is what separates billion-dollar empires from commodities. See how it's built: https://hubs.la/Q04px6RX0

A Nobel Prize winner tricked his students into feeling better about worse grades. Thaler changed the exam scale from 100...
07/20/2026

A Nobel Prize winner tricked his students into feeling better about worse grades. Thaler changed the exam scale from 100 to 137 points. Students answered fewer questions correctly. But their scores were in the 90s—and they were ecstatic. As Thaler notes in his syllabus, "This scoring system has no effect on the grade you get in the course, but it seems to make you happier." That's not a gimmick. That’s a Human Truth.

95 percent of our decisions are shaped below the level of conscious thought—by emotion, memory, framing, and the fear of what we might lose. Not by spreadsheets. Behavioral economics names these dynamics.

The question for brands is whether they’re building a strategy around how people actually decide—or how economists wish they would. We broke down six principles worth understanding.

https://hubs.la/Q04nyzP40

Brands sell products. Great brands sell beliefs, and smart researchers measure the emotional connections that drive pref...
05/04/2026

Brands sell products. Great brands sell beliefs, and smart researchers measure the emotional connections that drive preference.

Your brand isn’t just a logo. It's a promise.

Your slogan isn't just words. It's a manifesto.

Your product isn't just an item. It's a statement.

Your brand represents a human connection with customers that goes beyond functional benefits. What
emotional values does your research reveal that your brand exchanges?

Discover how successful brands solidify the human connection with customers: https://hubs.la/Q03Krm3k0

Your brand trackers show progress. Your focus groups are enthusiastic. Yet sales remain flat.What’s going on???The gap b...
04/07/2026

Your brand trackers show progress.
Your focus groups are enthusiastic.
Yet sales remain flat.
What’s going on???

The gap between what customers say and what they do isn't a research problem—it's a depth problem. But what is today’s CMO doing to get to the bottom of the disconnect? Sadly, many of them are far too removed from the research to find their way back to the customer.

Discover why today's CMOs need to get their hands dirty and minds enlightened with research: https://hubs.la/Q03s6b_l0

The room is buzzing. Sessions running. Conversations that matter happening in every corner.📅 April 15–16 | ChicagoTwo da...
04/02/2026

The room is buzzing. Sessions running. Conversations that matter happening in every corner.

📅 April 15–16 | Chicago
Two days. Client-side researchers. Vendor partners. And the kind of Human Truth that only surfaces when sharp minds gather in the same place, around the same questions.

Research isn't just data. It's the story beneath the story. And Quirk's is where that story gets told. Let's connect!

A simple fly etched on a urinal at Amsterdam Schiphol airport reduced spillage by 80%. No mandates. No coercion. Just hu...
04/02/2026

A simple fly etched on a urinal at Amsterdam Schiphol airport reduced spillage by 80%. No mandates. No coercion. Just human truth in action, driving measurable results. Turns out, with something to aim at, men required no further instruction resulting in a cleaner bathroom experience.

What’s at play here?

This is nudge theory, where behavioral science meets brand purpose and business impact. The power lies not in manipulation but in understanding the deep psychology that drives human behavior to create experiences that naturally guide better outcomes.

See how behavioral insights can transform your brand strategy: https://hubs.la/Q03Kq_nX0

03/27/2026

Do you realize how much information humans are filtering at any given moment? The age of information is nothing new, but now we're all integrating AI into our lives, but what does this mean for brands? How are humans interacting with AI agents to find meaning, build trust and discover brands?

Before you can figure out what to do, you need a foundational understanding of how humans are using AI agents and using them to filter information. You need to understand the emotional context and the partnership in play.

Tune in for the whole story: https://hubs.la/Q046r5RH0

96 out of 137. Students rejoice at this score. But it's mathematically worse than 72%.What’s going on here?The psycholog...
03/18/2026

96 out of 137.
Students rejoice at this score.
But it's mathematically worse than 72%.
What’s going on here?

The psychology behind this reaction reveals powerful truths about human cognition that researchers should understand. See how framing and context can radically shift perceptions and satisfaction in your consumer studies: https://hubs.la/Q03Kr9_D0

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444 N Michigan Avenue
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