Brandtrust, Inc.

Brandtrust, Inc. Brandtrust® provides insight driven strategic direction for our clients by revealing the human truths embedded in their toughest business challenges.

Business challenges are human challenges, and humans are complicated. Brandtrust provides insight driven strategic direction for our clients by revealing the human truths embedded in their toughest business challenges. Our methodologies, rooted in applied social and behavioral sciences, are designed to unlock the unexpressed needs and desires of customers. We promise to change the way you think about your customers and your business.

Brands sell products. Great brands sell beliefs, and smart researchers measure the emotional connections that drive pref...
05/04/2026

Brands sell products. Great brands sell beliefs, and smart researchers measure the emotional connections that drive preference.

Your brand isn’t just a logo. It's a promise.

Your slogan isn't just words. It's a manifesto.

Your product isn't just an item. It's a statement.

Your brand represents a human connection with customers that goes beyond functional benefits. What
emotional values does your research reveal that your brand exchanges?

Discover how successful brands solidify the human connection with customers: https://hubs.la/Q03Krm3k0

Your brand trackers show progress. Your focus groups are enthusiastic. Yet sales remain flat.What’s going on???The gap b...
04/07/2026

Your brand trackers show progress.
Your focus groups are enthusiastic.
Yet sales remain flat.
What’s going on???

The gap between what customers say and what they do isn't a research problem—it's a depth problem. But what is today’s CMO doing to get to the bottom of the disconnect? Sadly, many of them are far too removed from the research to find their way back to the customer.

Discover why today's CMOs need to get their hands dirty and minds enlightened with research: https://hubs.la/Q03s6b_l0

The room is buzzing. Sessions running. Conversations that matter happening in every corner.📅 April 15–16 | ChicagoTwo da...
04/02/2026

The room is buzzing. Sessions running. Conversations that matter happening in every corner.

📅 April 15–16 | Chicago
Two days. Client-side researchers. Vendor partners. And the kind of Human Truth that only surfaces when sharp minds gather in the same place, around the same questions.

Research isn't just data. It's the story beneath the story. And Quirk's is where that story gets told. Let's connect!

A simple fly etched on a urinal at Amsterdam Schiphol airport reduced spillage by 80%. No mandates. No coercion. Just hu...
04/02/2026

A simple fly etched on a urinal at Amsterdam Schiphol airport reduced spillage by 80%. No mandates. No coercion. Just human truth in action, driving measurable results. Turns out, with something to aim at, men required no further instruction resulting in a cleaner bathroom experience.

What’s at play here?

This is nudge theory, where behavioral science meets brand purpose and business impact. The power lies not in manipulation but in understanding the deep psychology that drives human behavior to create experiences that naturally guide better outcomes.

See how behavioral insights can transform your brand strategy: https://hubs.la/Q03Kq_nX0

03/27/2026

Do you realize how much information humans are filtering at any given moment? The age of information is nothing new, but now we're all integrating AI into our lives, but what does this mean for brands? How are humans interacting with AI agents to find meaning, build trust and discover brands?

Before you can figure out what to do, you need a foundational understanding of how humans are using AI agents and using them to filter information. You need to understand the emotional context and the partnership in play.

Tune in for the whole story: https://hubs.la/Q046r5RH0

96 out of 137. Students rejoice at this score. But it's mathematically worse than 72%.What’s going on here?The psycholog...
03/18/2026

96 out of 137.
Students rejoice at this score.
But it's mathematically worse than 72%.
What’s going on here?

The psychology behind this reaction reveals powerful truths about human cognition that researchers should understand. See how framing and context can radically shift perceptions and satisfaction in your consumer studies: https://hubs.la/Q03Kr9_D0

Is investing really about money, or is there a deeper emotional meaning that traditional financial research overlooks? C...
03/13/2026

Is investing really about money, or is there a deeper emotional meaning that traditional financial research overlooks?

Can a rational brand position limit growth potential by missing emotional drivers?

Vanguard partnered with Brandtrust to move beyond demographic and behavioral investment data.

Our global Emotional Inquiry revealed a key insight: Investing isn't about money but confidence and optimism for the future—a finding that challenged conventional research assumptions.

Understanding the deeper emotional motivations behind financial decisions transforms how you approach consumer research in traditionally rational categories. Consider what this could mean for your brand as you read this telling overview: https://hubs.la/Q046sysd0

Small businesses deserve big corporation benefits - but do we really understand what drives their employee experience?AD...
01/20/2026

Small businesses deserve big corporation benefits - but do we really understand what drives their employee experience?

ADP's TotalSource partnered with Brandtrust to dig deeper than traditional HR metrics. Through Appreciative and Emotional Inquiry, we uncovered a cyclical workplace journey marked by identity transformation, validation, purpose, and connection—insights that surveys and focus groups typically miss.

When you understand the emotional code of work, you can redefine the entire employee experience based on Human Truth: https://hubs.la/Q03NnH910

"The brand is not a part of the business. The brand is the business." - Daryl Travis, Founder and Chairman of Brandtrust...
01/08/2026

"The brand is not a part of the business. The brand is the business."
- Daryl Travis, Founder and Chairman of Brandtrust

Yet 75% of CMOs spend more time managing MarTech than understanding customers. Something's broken.

Learn why the most successful marketing leaders are getting back in the research trenches: https://hubs.la/Q03s6bsm0

What does summer really mean to people around the world? How do seasonal insights translate across diverse global market...
12/17/2025

What does summer really mean to people around the world?

How do seasonal insights translate across diverse global markets?

Pringles partnered with Brandtrust to uncover the global Human Truth of summer through comprehensive consumer research. Our Emotional Inquiry revealed that summer represents a universal time of freedom, mindfulness, and identity exploration—insights that transcended cultural boundaries.

Understanding the deeper emotional context of seasons unlocks powerful research opportunities that can inform global campaign strategies. Read more about what this meant to , owner of the brand: https://hubs.la/Q03NnHyg0

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