OpinionLab, A Verint Company

04/26/2019

FRIDAY READING: Good opinion piece about organizational silos and how they restrict value creation.

The customer experience doesn’t start when the customer arrives. To deliver the experiences that will win customers back time and time again, brands are digging deeper than polished scripts, perfected web pages, and better-branded communications.

11/27/2018

Video case study: How listening, analyzing and acting on digital feedback improves cross-channel at Bell Canada

Bell, Canada's largest communications company, uses Digital Feedback Management from OpinionLab, a Verint Company, to help measure, understand, and improve t...

11/01/2018

How can you inspire and compel your execs to invest in CX? Download this new report from Forrester, which reveals the top 14 hacks for building a CX business case.

10/11/2018

Digital feedback can be the spur for improvement in your experience across channels. Find out how with our ebook http://ow.ly/ocHc30lJ7kZ

10/04/2018

Great CX can increase revenue by more than five times. Get some pointers on how you can realize these exceptional results with this ebook http://ow.ly/OYId30lJ7TG

10/02/2018

Happy CX Day one and all! To celebrate, we have created a complimentary infographic tackling one of the biggest challenges facing CX pros right now: How to create unified cross-channel experiences. Check it out: http://ow.ly/vVZc30m45zf

10/01/2018

Good advice on how to gain buy-in from senior stakeholders for your CX program

You have a lot more sway than you may think when it comes to improving your customer experience.

09/27/2018

Customer journey mapping drives growth against key business metrics. Find out how to drive these tangible results with your journey mapping strategies in six steps with our Strategy Guide http://ow.ly/RFwT30lJ7ET

09/25/2018

Some great insight here from industry leaders on the importance of your mobile experience. Bottom line: it really matters so you need to optimize in order to achieve your business objectives

Executives from Caesars Entertainment, Guess?, McDonald's and Skogen's Festival Foods discussed mobile messaging at the recent CONNECT: The Mobile CX Summit in Chicago.

09/20/2018

Have you struggled to drive action through your VoC program? Check out this Forrester paper - available exclusively on our website for a short period - for some expert advice http://ow.ly/9OTB30lJp7H

09/18/2018

"Although a staggering 80 percent of companies claim they have a holistic view of their customers, only 8 percent of customers feel they are getting a tailored, valuable experience from the brands they interact with."

Happiness is a good indicator of great customer experience. That’s why we’re attracted to brands that understand us, provide value and help us find what we are looking for. In the same way, our tolerance for the opposite is rapidly diminishing. It seems we are not alone. Although a staggering 80...

09/14/2018

10 excellent tips here on how to improve customer experience. We would add an 11th: be sure to fully analyze and act on customer feedback...it's a gift that should not be wasted

For 2018, two major studies among leading marketing groups ranked CX as the No. 1 area of marketing focus.