Heights Strategic Marketing

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Heights Strategic Marketing

At Heights Strategic Marketing, we focus your brand's message to captivate customers and deliver results.

09/13/2024

True or False: Even if you have the best service in your industry, you will lose to an inferior competitor if they communicate more clearly.

✅ True

It’s a fact — businesses that have a clear message and a clear strategy will always get ahead.

At the StoryBrand Marketing Workshop Livestream, you’ll get both done in 48 hours AND get real time coaching to make sure that you’re getting it right.

👉🏼 Here’s the best part: We’re giving away a FREE SEAT in my coaching group to one B2B business. 😳🤩Details on the workshop and how to enter below ⬇️

HERE’S WHAT TO EXPECT:
✨Get coaching and feedback on your message from StoryBrand experts
✨Create the 7 messages you need to attract best clients for your business
✨Benefit from live sessions from Donald Miller, Dr. J.J. Peterson, and more!
✨Clarify your marketing in just 48 hours
Know you’re doing it right
✨Outline a 5-part cultivation funnel that will boost revenue now
✨And you can do all this from the comfort of your office or living room!

The workshop is typically $995, but we have ONE FREE SEAT we are giving away 🎉

You’ll be in a private group of 8-12 other business leaders, coached by a StoryBrand Certified Guide (me!), getting live feedback as you implement the concepts taught in the workshop
Yes, I Want to Win!
HERE’S HOW TO ENTER:

1 - Fill out this form in the link in bio
2 - Check your inbox on 9/17 to see if you’ve won!

ENTRY REQUIREMENTS:
1 - Be in a B2B business
2 - Commit to being present on Zoom from 9a-4p CST on 9/23-24
3 - Apply by 4pm CST on 9/16.

What are you waiting for? Apply!
And share this with B2B leaders who should apply!

07/23/2024

🎉 We had an amazing time hosting a workshop for DFW business leaders! 🌟 During the event, we dove into the Endless Customers marketing framework (formerly known as They Ask, You Answer) that focuses on answering the real questions your clients are asking. Huge thanks to our Director of Marketing Strategy and certified coach, Erin Fults, for leading the session and inspiring everyone with her expertise! 💡✨

Interested in joining us the next time we host a workshop? Send us a DM!

04/16/2024

You have less than ten seconds to capture someone’s attention on your website. A

TEN... SECONDS...

Within those ten seconds, they must know:

➡️ What problem you can solve for them.
➡️ How you make their life better.
➡️ How to get it.

So, how DO you tell someone all of that information in just ten seconds?

Our Director of Marketing Strategy, , gave a FANTASTIC talk today at the IMPACT Summit about how the combo of and can be a powerhouse to turn your website into your best salesperson. 👏

Erin is certified in both Storybrand and TheyAskYouAnswer, and specializes in helping align marketing and sales to produce maximum results.

It was an insightful talk. We’re one proud team! 🎉

04/11/2024

80% of the buying process happens BEFORE they give you their contact info.

Yes, you read that right. 80%. 🤯

By the time someone fills out your intake form or schedules a discovery call, they’ve practically already made their choice.

So, how do you win over potential leads BEFORE they hop on a call with you to seal off that remaining 20%?

By building TRUST, right from the beginning.

👉 TALK about the things that others aren’t addressing in your space.

👉 SHOW your potential leads what others are leaving out.

👉 SELL in ways that others haven’t dared to try yet.

Invite them into the process and pull back the curtain. Educate them as much as possible on the industry, not just what you do and who you are.

Building trust from the start just might be the key to turning a potential lead into a raving (& returning) customer for years to come. 🔑

04/09/2024

Do you have a marketing plan that impacts people like the eclipse?

We’re still obsessing over this once-in-a-lifetime phenomenon and how it relates to marketing.

Like the eclipse, your marketing should…

🌟 TURN HEADS.

Just like how thousands of people pause what they are doing just to catch a glimpse, your marketing should capture your audience’s attention in a single moment.

🌟 MOVE PEOPLE EMOTIONALLY.

The eclipse is often associated with transformation, growth, & change. Just like how it moves people to tears or awe & wonder, your marketing should move people in a way that inspires them to change.

🌟 GET THEM TO ACT DIFFERENTLY.

Just like how the animals & plants will often act differently during an eclipse, your marketing should motivate your audience to take action.

—

Ultimately, your marketing efforts should impact your audience and help grow your business.

Need help mapping out a strategy that’s as show-stopping as the eclipse? We’re here to help!

04/08/2024

We’re in TOTAL awe — a once-in-a-lifetime experience in the span of 4 minutes… almost like your brand message & your customer’s attention span 😉🤣

Who else watched the eclipse today!? 😎

03/21/2024

Feeling bogged down in your marketing and craving a new perspective? 🧐

Get fresh sales and marketing insights, tips to captivate your audience online, and simple strategies you can implement into your business via our newsletter – The View From Above!

Subscribe in time for our next email, linked in our bio. 📪

03/11/2024

What’s the difference between hiring a marketing agency, a freelancer, or someone in-house? 🧐

Here at Heights, we’ve worked with dozens of companies that each take a different approach and we’ve seen each option’s challenges and benefits.

Curious about what might work for you? Swipe to find out. 👉

02/23/2024

We all know how powerful testimonials can be when used in our sales and marketing efforts. 📝

However, getting strong testimonials from even the happiest clients is often more painful than it has to be.

So, how do you get a strong testimonial? ⤵️

1. Give clients the option to let you write a testimonial for them ( & lighten their load!).

2. Ask great questions that craft a powerful testimonial.

Interested in how to practically implement these two tips? Check out our article, “How to Get a Strong Client Testimonial” on our site, under the “resources” tab!

02/19/2024

How do you know when it’s time to bring in an outside marketing partner? Start by asking yourself these three questions. 👉

02/13/2024

You know what’s *almost* better than a valentine from a loved one?

An email from a client, gushing over how impressed they are with your product or service! 💘 We LOVE to see it – or better yet, read it on your website.

We all know how powerful testimonials can be when used in our sales and marketing efforts. However, getting strong testimonials from even the happiest clients is often more painful than it has to be.

Why?

Usually for two reasons:

1. Clients respond to your request with an enthusiastic, “sure, I’m happy to send a testimonial!” . . . and then never send it. 👻

2. When they do send a testimonial, it’s often too verbose or lacks substance. What could have been a fantastic asset now feels like a waste. 🫠

So, how DO you get a strong client testimonial by Valentine’s Day? Scroll for our top tips! 💘💌

02/12/2024

What’s the difference between quick marketing wins and long-term results? 🤔

In a recent article, we answered the common question, “When Will I Start to See Marketing Results with a Marketing Agency?” and while there’s no direct, simple answer, we did find it helpful to differentiate between quick wins and long-term growth opportunities.

Why?

Because with a good marketing agency, you should expect to see both.

So, what’s the difference between the two? Swipe to find out! 👉🏼

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Chicago, IL

Website

http://www.heightsstrategic.com/

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