01/15/2026
From the streets of Chicago to your local colleges!
From selling hand-to-hand to speaking at the Women’s Empowerment Summit.
From showcasing at the Essence Communications Inc. Festival to selling at Lollapalooza to selling at Macy's during Chicago Tech week!
From the shelves at Walgreens and Jewel-Osco to now selling merch inside Epic Games’ Fortnite with FR8QU8NCY & The Omniverse City
Genesis Bencivenga Sr. & Lorenzo's Frozen Pudding is authentically Chicago & DELICIOUS! — and now, Lorenzo’s will be authentically sold inside Fortnite as part of the "Raw City" digital merch experience.
As we continue to feature fresh standout brand partners, we’re unlocking a new revenue stream and marketing verticals inside gaming, leading up to our game launch.
Celebrating great products, culture, and innovation — with style and grace. (Biggie)
1.New Revenue Streams
Brands can generate direct revenue through digital items, consumables, in-game placements, and branded experiences.
2. IP Expansion Into Virtual Worlds
Extend brand IP beyond physical products into interactive environments that build deeper emotional connection.
3. Always-On Brand Presence
Unlike traditional ads, in-game integrations live persistently inside the world, creating repeated exposure without ad fatigue.
4. Cultural Relevance
Fortnite sits at the intersection of gaming, music, fashion, sports, and pop culture—keeping brands culturally current.
To participate, Feel free to DM US
