Category Management Association

Category Management Association Category Management Association Global Organization for leadership in areas of Category Management, Shopper Marketing & Shopper Insights

02/16/2024

We're back again today with another track for the 2024 CMA Conference, "Driving Cross Functional Collaboration" We're so excited to bring you yet another amazing track! Check out what awesome speakers await you at this year's conference and stay tuned for more to be announced!

If you're not registered what are you waiting for? Buy four passes and get the fifth pass free! Don't miss out on this unparalleled event: https://bit.ly/3g5SOk8

To all our SIMA folks out there or our CMA folks who are interested in learning more about Primary Research! Donโ€™t miss ...
02/16/2024

To all our SIMA folks out there or our CMA folks who are interested in learning more about Primary Research! Donโ€™t miss this workshop titled: Training Reimagined: Primary Research Primer! It will be packed with all the basic concepts of conducting primary research and more importantly, some tips and tricks of the trade. Come check it out on Wednesday at 11:15 - 12:00pm!

Check out our other amazing speakers and session!
https://bit.ly/42KaqbS
Not registered? Don't miss out on this amazing event!
https://bit.ly/3uV5lxF

02/14/2024

Hot off the press is our next track for the 2024 CMA Conference, "Embracing AI and Machine Learning." See what awesome speakers await you at this years Conference!

If you're not registered what are you waiting for?
Check out more info here! https://bit.ly/3g5SOk8

02/13/2024

Ladies and Gentlemen, get your poker faces ready! The Annual CMA Conference Late Night Party is fast approaching and we can't wait to see you there! Join us for casino games, DJs, cocktails and much more!

See you soon! ๐Ÿ˜‰

Want to learn more about the Conference? Check out our info here! https://bit.ly/3g5SOk8

02/13/2024

We're so excited to announce our next track for the 2024 CMA Conference, "Harnessing the Power of Data Driven Storytelling." See what awesome speakers await you at this years Conference!

If you're not registered what are you waiting for?
Check out more info here! https://bit.ly/3g5SOk8

We are thrilled to add another KEYNOTE PRESENTER for our 2024 CMA | SIMA Conference in a little less than three weeks! G...
02/12/2024

We are thrilled to add another KEYNOTE PRESENTER for our 2024 CMA | SIMA Conference in a little less than three weeks! Give us a hand in welcoming Jonah Berger, Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst, to our epic lineup! Dr. Berger will be presenting on ๐‘น๐’†๐’•๐’–๐’“๐’๐’Š๐’๐’ˆ ๐’•๐’ ๐‘ฎ๐’“๐’๐’˜๐’•๐’‰ ๐’Š๐’ ๐’•๐’‰๐’† ๐‘ต๐’†๐’˜ ๐‘พ๐’๐’“๐’๐’….

Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in topโ€tier academic journals, teaches one of the worldโ€™s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Learn more about our fantastic 2024 CMA | SIMA Speakers here: https://www.catman.global/annual-conference/speakers

Not registered? What are you waiting for! Secure your spot now for this unparalleled event. https://www.catman.global/annual-conference/register

We are thrilled to add another KEYNOTE PRESENTER for our 2024 CMA | SIMA Conference in a little less than three weeks! G...
02/09/2024

We are thrilled to add another KEYNOTE PRESENTER for our 2024 CMA | SIMA Conference in a little less than three weeks! Give us a hand in welcoming Mindy Asper, armed with latest insights about the shopper sentiment around transaction choice (self-checkout, online, full-service) and how we all can play a role in the future experience in this space! Mindy will be presenting on The Last Impression: Retailerโ€™s Front End.

As a Partner at Impulse Marketing, Mindy brings a wealth of experience in enhancing retail checkout experiences and driving immediate consumption sales at the front end. For nearly two decades, Mindy has played a pivotal role in guiding retailers and brands through the development of effective front-end strategies and retail ex*****on. Her expertise in data and analytics and an innovative approach to merchandising helps continually solve retail challenges.

Learn more about our fantastic 2024 CMA | SIMA Speakers here:
https://bit.ly/42x3xL6

Not registered? What are you waiting for! Secure your spot now for this unparalleled event.
https://bit.ly/3uV5lxF

We are thrilled to add another KEYNOTE PRESENTER for our 2024 CMA | SIMA Conference in a little less than three weeks! G...
02/08/2024

We are thrilled to add another KEYNOTE PRESENTER for our 2024 CMA | SIMA Conference in a little less than three weeks! Give us a hand in welcoming Jonah Berger, Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst, to our epic lineup! Dr. Berger will be presenting on ๐‘น๐’†๐’•๐’–๐’“๐’๐’Š๐’๐’ˆ ๐’•๐’ ๐‘ฎ๐’“๐’๐’˜๐’•๐’‰ ๐’Š๐’ ๐’•๐’‰๐’† ๐‘ต๐’†๐’˜ ๐‘พ๐’๐’“๐’๐’….

Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in topโ€tier academic journals, teaches one of the worldโ€™s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Learn more about our fantastic 2024 CMA | SIMA Speakers here: https://bit.ly/42x3xL6

Not registered? What are you waiting for! Secure your spot now for this unparalleled event. https://bit.ly/3uV5lxF

Take a trip with us to visit various stores in the Chicagoland area to observe preparations for Super Bowl 58! One of th...
02/08/2024

Take a trip with us to visit various stores in the Chicagoland area to observe preparations for Super Bowl 58! One of the hottest marketing times of the year surely brings out some some store's creative sides, right?

Come check it our now in our newest Blog! https://bit.ly/3ODv7ke

Did you know approximately one-fifth of all avocados consumed in the U.S. are eaten during the Super Bowl? Take a deeper...
02/08/2024

Did you know approximately one-fifth of all avocados consumed in the U.S. are eaten during the Super Bowl? Take a deeper look with us at the Super Bowl trends that take our markets by storm every game-day season!

Check out our Blog to lean more interesting facts and dig deeper into how even though we may try to avoid the Super Bowl the marketing seems to catch us every time!

Read Here! https://bit.ly/4bG64a6

Just as lithium-ion batteries revolutionized power tools in construction, AI is transforming category management process...
02/07/2024

Just as lithium-ion batteries revolutionized power tools in construction, AI is transforming category management processes, making them more efficient and effective!

Read our latest blog from to see how rapid advancements in predictive and generative AI, along with the availability of copilots, have brought major changes to the world of category management.

Read Now! https://bit.ly/3UxpwzM

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