06/01/2026
A rebrand doesn’t fully exist until it lives in the space
We partnered with the team at Xttrium Laboratories to build their (new) identity into the fabric of their space. Value walls, a brand story graphic that deconstructs the meaning behind their logo, dimensional messaging that reminds people walking the halls exactly why their work matters. Just a few of the elements at play here.
This is what we mean when we talk about environmental branding. The goal isn’t to apply a logo to surfaces. It’s to make a company’s identity something you can feel when you walk in the door.