The PR Shoppe

The PR Shoppe We are an integrated marketing and PR agency that helps brands transform messaging and objectives in

The PR Shoppe is an integrated marketing and public relations firm based in Chicago, IL. – with virtual accessibility. We help brands transform messaging and objectives into measurable results by developing and executing strategies across all media markets. The PR Shoppe also offers strategic Integrated Marketing and Public Relations services with a specialty in media relations – and takes pride i

n our strong media relationships both locally and nationally. We develop and implement strategies for beauty, health and fitness, corporate, non-profit, lifestyle and consumer brands in general and multicultural markets – and in per diem, project-based and/or retainer capacities. Our à la carte services include: Media Relations, Integrated Marketing Consulting, Public Relations Strategy, Strategic Partnerships, Thought Leadership, Event Publicity, Press Release/Media Writing and DIY PR Kits.

🎙️Join our founder on the "More Influence and Impact" podcast with host .meisel as they dive deep into the power of min...
09/26/2023

🎙️Join our founder on the "More Influence and Impact" podcast with host .meisel as they dive deep into the power of mindset and accountability coaching in business. 💼

In this episode, Carolyn shares her journey to becoming a mindset and accountability coach. She reveals the importance of investing in your mindset and overcoming limiting beliefs that may be holding you back from success. 💪

Tune in to gain valuable insights and strategies to strengthen your mental grit and hold yourself accountable for achieving your goals. 🌟

Listen now....click link in bio for details.

09/12/2022

We've missed you in these social media streets. 😭 We've been busy producing great results for our clients, but had to pop in to share that our CEO, Carolyn S. Fraser is featured on the first episode of For the Culture with Christina Steed on CAN TV! 🎊🎉🙌🏿

They are talking culture in media and marketing, and the show also covers trends, business, life and all things that make Chicago dope. Do it For the Culture!

The show premieres tomorrow, Tuesday, Sept. 13 at 7 p.m. CT on CAN-TV Channel 19 in Chicagoland and will be streamed online (see comments for details). Tune in every Tuesday thereafter, and help us spread the word. 🙏🏿

Raise your hand if you quit your 9-5 to work 24/7. 😩 Entrepreneurs are known for burning the candles at both ends.⁠⁠“It’...
01/04/2022

Raise your hand if you quit your 9-5 to work 24/7. 😩 Entrepreneurs are known for burning the candles at both ends.⁠
⁠
“It’s probably no surprise that fatigue stifles emotional intelligence and that decision-making abilities decline. When we are running and growing a business, oftentimes our self-care tends to fall by the wayside.”⁠
⁠
Here a few tips to avoid burnout while you work to grow your business:⁠
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✅ Prioritize your personal needs ⁠
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✅ Take intentional breaks (often) ⁠
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✅ Find a new hobby and something you enjoy ⁠
⁠
How many hours a day would you say you spend on your business?

12/31/2021

Thank you for a wonderful 2021! Here's to 9 years in 2022......we look forward to serving you!!

Dear small business owner, have you created or thought about revamping your social media policy?A social media policy i...
12/27/2021



Dear small business owner, have you created or thought about revamping your social media policy?

A social media policy is a set of guidelines for employees and other representatives of a business to abide by. Why is this important?

A social media policy:

1. Protects employees
2. Protects your brand
3. Reduces legal liability
4. Protects your culture

Consider including the following areas in your social media policy:

1. Guidelines for company-owned media
2. Company brand and values
3. Ownership
4. Confidentiality and security
5. Defamatory or offensive content
6. Protected speech
7. Consequences

Remember, social media is a bonafide marketing strategy that can make or break your business. Stay in the know and protect your brand!

12/24/2021

May your days be Merry + Bright! Wishing you a very Merry Christmas and a Happy New Year!

If you want your brand to be SEEN and SUPPORTED, then create a brand identity and voice that is unmistakably yours. You ...
12/21/2021

If you want your brand to be SEEN and SUPPORTED, then create a brand identity and voice that is unmistakably yours. You can ensure this when you employ a social media style guide for your business.

Be sure to include the following:

1. Visual Guidelines
Your style guide doesn’t need to be overly formal, but make sure it’s easy to access so designers can use it so they can produce consistent work. Assets include:
`Brand colors
`Fonts for graphics
`Color combinations, per network
`Photos of your office and team members
`Logos

2. Perfect Your Writing Style
Your language should reflect the personality of your brand. Whether you want to be an authority or a friend, the tone should be aligned with your general mission statement.

3. Grammar & Terminology
Your social media posts should follow certain grammatical standards to help create cohesiveness in your content. However, your goal on social is to build human connection, so loosen up a bit and write in a conversational tone.

4. Post Formatting
Adopt a unique format for sharing links, status updates or other types of posts.

5. Hashtag Usage
When selecting relevant hashtags and creating branded hashtags, think about the intent behind them and the channels you’re using them on. Current best practice is to use 5-10 hashtags for Instagram posts.

6. Responding to Questions
Brand responses to questions on social media should be consistent, which prevents issues. Create a Communication Cheat Sheet as a quick reference for your team.

7. Legal Concerns
There are general legal considerations to keep in mind like copyright violations or regramming someone else’s image without permission. Make sure your guide is up-to-date with messaging that will protect your brand on social media. It’s always better to be safe and cover all your bases.

Now, go and be great!

12/13/2021

We are thrilled to share that our ceo Carolyn S. Fraser is hosting Dream Day 2022, a half-day virtual summit on Saturday, January 8, 2022 - 10am-1:30pm CST.

If you are an entrepreneur, small business owner or goal-getters, this is a opportunity for you to visualize AND strategize your 2022 goals!⁠

Set the intention right now to do what it takes to rebuild, recommit, and redefine the most pivotal areas of your life.

Our stellar speaker line-up includes:⁠

Winter Williams- As a writer, speaker, conference host, media personality….and millionaire business boss, Winter inspires a global audience with her message of hope regarding the Christian life journey and relationships founded on truth, wisdom, and transparency. 🙌🏿🙌🏿🙌🏿⁠

Caprice O'Bryant - An empowering voice in the fitness industry for nearly a decade, Caprice is an award winning entrepreneur, dynamic speaker and author committed to demolishing the obesity epidemic through faith, fitness and nutrition. 🙏🏿🏋🏿 👩🏿‍🍳⁠

Candace Junée Armour - Candace Junée helps hundreds of women achieve 10k+ months using her 6 Figure Marketing Maven Method, and she’s also the founder of , a membership that equips Christian Women entrepreneurs through Go-Getter conferences & podcasts. 🌎 🌍 🌏 ⁠

- Stephanie is a viral content creator, writer, and educator. She produces premium, high-quality content that addresses issues pertinent to the Black woman millennial experience. 👩🏿‍🦱👩🏿👩🏿‍🦰 ⁠

Show up for yourself in a BIG way by attending Dream Day where you'll learn how to put some action (AND faith) behind those big dreams in your heart. ❤️❤️❤️ Grab your ticket today using the link in the comments.



We do not own the rights to this music!

Burnout is real! How many hours do you spend a day on your business? ⁠⁠Entrepreneurs are known for burning the candle at...
12/10/2021

Burnout is real! How many hours do you spend a day on your business? ⁠
⁠
Entrepreneurs are known for burning the candle at both ends. Here are some ways to combat burnout: ⁠
⁠
⚡ Schedule time for yourself ⁠
⁠
⚡ Get rid of the guilt! ⁠
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⚡ Exercise and eat healthy ⁠
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⚡ Hone in on your "why" Why did you become an entrepreneur? Whatever the reason, reminding yourself why you became an entrepreneur in the first place can help you avoid burnout.⁠
⁠
If you're seeing this, take a break. You deserve it. ⁠

12/08/2021

Digital marketing is always changing and evolving, so 2022 will be no different. Now is the time to prepare for the future of digital marketing!

Here are some top 2022 digital marketing trends to learn about and even adopt:

1. Facebook officially changed its name to Meta and it's betting big on the Metaverse, which is a term for virtual and augmented experiences. This is the future, so seek out opportunities for your business in these spaces.

2. Influencer marketing is set to reach $13.8 billion in 2021 and continue to grow! Influencer campaigns inherently provide context and relevance since the influencer is endorsing the product. If you haven't already jumped on this trend, you might want to do so or get left behind.

3. LinkedIn continues to show considerable gains in monthly active users and engagements on the platform. They are also continuously launching new features that drive better results for businesses and pages. How can you leverage this platform for growth?

4. Experiences are the new social currency and word-of-mouth marketing is still gold! Focus on creating experiences at every stage of your interactions with customers to earn organic support.

5. Website traffic is overwhelmingly mobile; however, most websites still don't have fully mobile-optimized experiences. As Google launched Core Web Vitals site design, speed will become ever more important. Make sure your website is optimized.

6. Every part of digital marketing — social media newsfeeds, display ads, social ads, search engine optimization and even email — is becoming algorithm-driven. So in order to stay relevant, you should provide a user experience that customers want or your content will be less visible.

And remember - less is more! The explosion of digital marketing options means that many businesses are spread too thin across too many channels. Smart businesses focus on dominating one channel.

Now go and be great!
Source:

Word-of-mouth marketing is one of the purest and most authentic ways to sell your brand! That’s why almost half (48%) of...
12/06/2021

Word-of-mouth marketing is one of the purest and most authentic ways to sell your brand! That’s why almost half (48%) of businesses worldwide rely heavily on the power of word-of-mouth marketing. 😮 It’s a free form of advertising (in most cases), which utilizes loyal customers to spread the word about your products/services.

Here are some online review sites you can ask your customers to leave a review at:

⚫ Google Customer Reviews
⚫ Yelp
⚫ Facebook Reviews
⚫ Amazon
⚫ Yellow Pages
⚫ Better Business Bureau
⚫ City Search
⚫ Yahoo! Local Listings

Now use this free marketing advice and go be great!

Is the future of marketing computer-generated influencers? 😮⁠⁠According to NBC News, "Virtual influencers, computer-gene...
12/03/2021

Is the future of marketing computer-generated influencers? 😮⁠
⁠
According to NBC News, "Virtual influencers, computer-generated characters on the internet, are growing audiences and making money from their social media presence but some worry they're unfairly manipulating their followers." ⁠
⁠
What are your thoughts on this growing trend? ⁠

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Chicago, IL

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Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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