OneIMS - Integrated Marketing Solutions

OneIMS - Integrated Marketing Solutions OneIMS bridges the gap between marketing and sales by harnessing the power of technology and inbound

10/03/2025

Who is in charge of customer retention strategies at your company?

If you said “customer success,” you’re thinking about it all wrong.

The truth is that every department impacts whether customers stay or go:

➡ Marketing sets the tone with communications and content.
➡ Sales sets expectations during the deal.
➡ Operations manages delivery and maintains consistency.
➡ Finance builds trust with clear, transparent processes.
➡ Marketing sets the tone with communications and content.
➡ Customer success nurtures relationships and creates a seamless experience.

When these teams aren’t aligned, the customer feels it.

Retention flourishes when companies embed it into their culture—not as an initiative but as a discipline. Stop treating retention as a single team’s KPI and start treating it as a company-wide responsibility.

We share practical ways to align teams around retention in our new guide. Read it at the link in the comments.

Who makes the biggest impact on customer retention at your organization? Share in the comments! 💬

10/02/2025

Most B2B companies treat retention as an afterthought. It’s not that they don’t care. It’s that acquiring new customers feels more exciting.

And who can blame them? You see immediate results and can point to “wins” every quarter.

But here’s the problem: Acquisition is expensive. By the time you factor in marketing campaigns, sales outreach, events, proposals, and onboarding costs, margins shrink fast.

Customer retention, on the other hand, protects those margins:

✔️ Renewals cost less than new sales.
✔️ Expansion deals come easier.
✔️ Long-term customers generate 5–10x their initial contract value.

Yet many leaders continue to pour resources into acquisition while neglecting the very thing that stabilizes their growth.

If you’re serious about scaling, retention needs to be a company-wide discipline.

Fortunately, we’ve built a playbook on how to do just that. Grab it at the link in the comments.

09/30/2025

If your growth plan is built on acquiring new customers, you’re building on shaky ground.
Why? Because 73% of your future revenue already sits inside your current customer base.

Retention is what creates stability, predictable revenue, and compounding growth. It protects margins and builds stronger relationships, yet it’s often overlooked and undervalued compared to customer acquisition.

That’s why we created a B2B retention playbook. It’s a practical guide to keeping customers coming back and turning one-time buyers into long-term partners. Read it at the link in the comments.

Tldr: If your goal is scalable growth, don’t just win customers. Keep them.

Why do so many B2B companies pour resources into acquisition but overlook retention?The truth is that most of your reven...
09/26/2025

Why do so many B2B companies pour resources into acquisition but overlook retention?

The truth is that most of your revenue—73%—depends on the customers you already have. Yet most B2B leaders don’t invest nearly enough in this side of the equation.

We put together a retention playbook to help you change that. Check it out at the link in the comments.

09/25/2025

Most CEOs don’t want another marketing buzzword on their plate.

But intent data isn’t a marketing trend. It’s a revenue strategy.

For CEOs, here’s why it matters:

✔ It prevents wasted spend on the wrong accounts.

✔ It aligns sales and marketing around shared, real-time insights.

✔ It shortens cycles by identifying buyers earlier.

✔ It provides predictability in pipeline forecasting.

When used well, intent data is a leadership lever. It helps you decide where to invest resources and how to guide growth.

So while marketers build workflows and sales teams prioritize accounts, CEOs should be asking one question:

“Do we know which buyers are in-market right now—and are we acting on it?”

09/23/2025

Marketers love data. Dashboards, charts, signals . . . we collect it all.

But data alone doesn’t close deals. What matters is how fast and how well you act on it.

👉 A lead visiting your pricing page should trigger a sales alert within hours—not weeks.

👉 A prospect downloading a case study should enter a nurture workflow tailored to their industry.

👉 Accounts spiking in third-party data should rise to the top of your target list immediately.

The winning teams aren’t those with the most data but with the tightest feedback loop between signal and action.

Speed + relevance = pipeline acceleration.

If your team is collecting signals without real-time workflows, you’re not taking full advantage of your buyer intent data.

09/22/2025

The biggest risk isn’t losing a deal. It’s losing time.

Too many marketing and sales teams chase every lead equally, which wastes resources on accounts that were never going to buy.

That’s where intent data changes the game:

🔍 It tells you who’s in-market right now.

🚦 It signals where they are in the buying journey.

⚡ It accelerates pipeline by focusing only on high-potential opportunities.

But here’s the catch: Using intent data the right way requires precision. Treating every signal as equal creates noise. Weighting signals, layering firmographics, and aligning sales and marketing is what turns raw data into revenue.

The teams who master this shift are more efficient and build a smarter, faster go-to-market engine.

Is intent data already central to your strategy, or is it still an afterthought? Let us know in the comments. 👇

09/18/2025

Your prospects are leaving signals everywhere—website visits, content downloads, demo requests, pricing page views, and more.

The question is: Does your team know how to act on them?

09/16/2025

Here’s the challenge:

91% of marketers use intent data.

42% of marketers admit their biggest hurdle is having no clear strategy for using it.

Data overload, poor sales and marketing alignment, and treating every signal the same—those mistakes make intent data useless.

The solution:

✔ Define the right signals for your buyers’ journey

✔ Score and prioritize based on readiness

✔ Align sales + marketing on how to act

✔ Layer firmographics and technographics to focus on high-value accounts

With the right strategy, intent data becomes a framework for smarter decision-making.

Do you agree? Let us know in the comments! ⬇️

09/11/2025

Here’s what we’ve noticed about buyer intent data these days:

Not every spike in activity is a real buying signal.

That’s one of the biggest pitfalls with intent data. A sudden surge in traffic to your product pages could be your competitor checking you out. A student writing a research paper might download your white paper. Even bots can create noise in the system.

If you act on every signal blindly, you’ll waste sales cycles chasing false positives. That’s why accuracy and context matter just as much as volume.

The best companies don’t just collect signals, they cross-reference them. They look for patterns across first-party, second-party, and third-party data. They validate signals against known accounts in their CRM. They train sales teams to ask the right discovery questions to confirm interest.

Intent data is powerful, but only if you treat it like evidence, not a guarantee.

09/09/2025

The companies that win in the next decade won’t be the ones sending more emails or buying more ads. They’ll be the ones who know how to listen to their buyers.

Intent signals are how you listen at scale. They reveal hidden opportunities, shorten sales cycles, and align teams.

Ignore them, and you’ll always be one step behind.

Use them, and you’ll be one step ahead.

Do you agree? Let us know in the comments. 👇

09/02/2025

Most B2B buyers don’t fill out a form when they’re ready to buy. Instead, they leave a trail of digital breadcrumbs.

Those breadcrumbs are intent signals, and they reveal who’s ready to engage long before the first sales call.

The question is: Are you paying attention?

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