08/27/2026
Not all assessments are designed to answer the same question.
Broad personality tests can be very useful for understanding communication styles, improving team dynamics, and coaching employees.
But that doesn’t automatically make them the best tool for predicting who will succeed in sales.
Sales requires behaviors like consistent follow-up, initiative, competitiveness, and the ability to keep going through rejection.
So before using any assessment to make a hiring decision, ask a simple question:
What is this assessment actually measuring—and is that what I need to predict?
For those of you who hire salespeople: what assessment tools have you found most—and least—useful?