Liquid Event Marketing Solutions

04/29/2019

It's always fun to see what revolutionary activations go up at Coachella!

Spring’s hottest ticket is about to rock its second weekend. We’re talking Coachella, the celebrity hotspot that boasts some epic experiential programs.

02/24/2019

We're excited to be a part of this big Amazon Prime activation at SXSW!

The show will hit the platform on May 31.

06/13/2018

Festival season is well underway! This is an interesting read:

C3 Presents partner and CEO Charles Attal had a whirlwind March in between stops from London to Santiago to Buenos Aires, on behalf of what has become a six-country, international franchise in Lollapalooza. I haven't set foot on American soil since March 4,

09/16/2016

http://www.adweek.com/brandshare/here-s-how-host-awesome-event-boat-and-still-be-brand-173175

09/07/2016

Billboards, long used by big brands to promote their products, and more recently by tech companies, are flourishing compared with other traditional media.

08/29/2016

More than half of marketers (51%) plan to invest more in experiential content this year. This makes sense, considering that 98% of consumers capture content at live events and 100% share that content across their social media networks.
In this report, you will learn:
• The strategy and ex*****on behind Coca-Cola’s massive marketing efforts around the 2016 Summer Olympics
• Insights from James Williams, Olympic marketing and assets director at Coca-Cola
• Highlights from the latest EventTrack study
• How Martech innovations are changing experiential marketing

Experiential Takes on Multiple Roles

08/22/2016

These events incorporated useful info in surprising ways...

These events incorporated useful info in surprising ways. First and foremost, directional signage at events has to serve a function: It must guide guests to destinations clearly and quickly.

08/19/2016

10 steal-worthy ideas spotted this week...

Here's a look at 10 steal-worthy ideas we spotted this week. This week's roundup includes an interactive door to the Olympics in Toronto, Tinder's ice cream-theme playground in New York, a jerky airstream tour on the West Coast, and a pool of sprinkles in New York.

08/04/2016

Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer

Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering "kick backs"—a fun series of unexpected rewards—to people across the country.

07/21/2016

From permits to portion size, here’s what you need to know before hiring a food truck to provide catering at your event...

From permits to portion size, here’s what you need to know before hiring a food truck to provide catering at your event. From corporate meetings to employee appreciation events to music festivals, many events are opting to use food trucks for catering services.

07/12/2016

Here's a look at how some spirits brands enhanced the average cocktail party through eye-catching decor, personalized experiences, themed entertainment, and more.

Brands including Grey Goose, Cointreau, and Gin Mare offered a variety of creative ideas at summer kickoff cocktail parties. As summer is an ideal time to enjoy a refreshing cocktail, many spirits brands used the beginning of the season as an opportunity to host product launches and outdoor soirees,...

06/30/2016

As the weather warms, more and more brands and companies will be adding “pool party” to their to-do lists as a much-needed change of pace from the formal holiday parties and annual meetings that have dominated the calendar...

Make a splash with these tips for food, decor, and entertainment. As the weather warms, more and more brands and companies will be adding “pool party” to their to-do lists as a much-needed change of pace from the formal holiday parties and annual meetings that have dominated the calendar.