These are all common names for my generation, yet there seems to be a key noun missing: Consumers. We may be recent graduates in debt, without jobs, and on our own in the world, but we still spend money on what we’re attracted to. Sure, we can only afford to eat Ramen, but we magically have money for the hottest new headphone releases. So where do we get the latest and greatest news on all of the
hottest trends we’re so eager to invest our last pennies in? My generation is in constant connection with what’s trending (and not just on Twitter). So, it must be super easy to market your product towards us and grab our attention, right? Sure, if you know the right ways to manipulate social media marketing to your product’s benefit. We may be eager to spend, but not if we don’t see the appeal. Here’s the deal:
Your customers (or target customers) are my demographic (Generation Y)
You want to know how you get me to come spend money on what you’re offering (how to find us, attract us, and keep us as your customers)
With this conundrum in mind, what am I thinking when I’m writing? How do I help you reach me? Each blog post may vary in specific reference to Generation Y, but my overarching goal is to help you generate social media appeal by presenting best practices of social media marketing. Or, as I like to call it: m.a.s.s. appeal.
