09/22/2026
This September, Alford Group is proud to spotlight our partnership with the Pulmonary Fibrosis Foundation (PFF). Alford Group has been working with the PFF to assess fundraising and stewardship practices and identify ways to increase fundraising success as the organization prepares to embark on its ambitious "The PFF is Me" strategic plan.
As it works toward a cure for pulmonary fibrosis (PF), the PFF is committed to accelerating research, supporting its community, and improving care so everyone with PF can live a better life. The PFF is uniquely positioned as a research engine; a convener of patients, caregivers, families, researchers and clinicians; and a provider of resources and expertise in a single mission-driven organization.
Community connection is a vital component of the PFFβs work and "The PFF is Me" strategic plan. A diagnosis can feel isolating, but with the PFF, no one is on their journey alone. In addition to its 135 support groups worldwide, the PFF holds PFF Walks in seven cities (and counting) across the country, bringing together thousands of patients, family members and supporters. On September 26, to close out a busy Pulmonary Fibrosis Awareness Month, the PFF is holding a National Walk Day, inviting participants to join a virtual opening ceremony before walking in neighborhoods throughout the world. This yearβs awareness month theme is βToday, not somedayβ reminding us to take steps towards our goals and make positive, healthy choices today, not someday.
Awareness months and events do more than raise fundsβthey build visibility, welcome individuals into a connected community, and create moments where supporters, patients, and staff can stand together, honor loved ones, celebrate progress and remind everyone involved why the work matters. For an organization working to accelerate a cure, moments like these are essential to empower the community and deepen its resolve, ultimately ensuring that no one facing a life-threatening prognosis is facing it alone.
Alford Group celebrates the PFFβs efforts during this Pulmonary Fibrosis Awareness Month and is cheering on anyone who has participated or is participating in a walk. Thank you for all you do and for allowing Alford Group to play a part in your journey towards a cure.
Join National Walk Day on September 26, 2026! Walk virtually in your local neighborhood, park, or trail to support pulmonary fibrosis research and care.