Cutting Edge Practice

04/16/2024

NEWS! I am excited to announce that I now have my real estate license in Indiana. I am available to help you with commercial rentals and sales as well as investment properties in Northwest Indiana. Call or text me at 847-370-9131.

09/27/2021

New Service! Sharon is pleased to announce that she became a Century 21 Real Estate Broker in 2019. Century 21 is the most recognized brand in America.

Sharon can help you purchase a building for your practice or business or rent a commercial space.

If you are thinking about selling your home or purchasing a home, give her a call. She can help you with your home search as well.

Looking for investment property? She has experience helping clients develop their real estate portfolio as well.

03/03/2020

Cutting Edge Practice and Chicago Practice Sales will be exhibiting at the UIC Clinic and Research Day on Thursday March 5, 2020 at the University of Illinois at Chicago College of Dentistry. See you there!

02/01/2020

Visit us in Booth 1706 & 1707 at the 2020 Chicago Midwinter Meeting!

10/08/2019

Dental Office Fined For Disclosing PHI Information on YELP

Responding to patient reviews on-line is a helpful yet perilous task. While Google encourages business owners to respond to reviews, be careful how you respond and what you and your staff post in your on-line responses.

I suggest you to schedule periodic HIPAA meetings and refresher courses. For new employees, ensure that they are trained within a reasonable amount of time after they are hired.

Review your dental office manual to ensure that it contains a social media policy that is in HIPAA compliance.

Beware, dental practices do get fined for HIPAA violations. Here is an article about one practice that was fined $10,000 for HIPAA violations made while responding to dental patients on YELP.
https://www.hipaajournal.com/dental-practice-fined-10000-for-phi-disclosures-on-yelp/

There is still time in 2019 to move toward HIPAA compliance. If you are not sure how to take the next steps, contact me, Sharon Kantor Bogetz, Managing Partner at Cutting Edge Practice. Find me at 847-370-9131.

OCR has settled a HIPAA violation case with a dental practice over the impermissible disclosure of patients’ PHI on Yelp when responding to patient reviews.

09/14/2019

Four Dental Marketing Ideas for October
In my last post, I wrote that dentists who want to have a successful marketing campaign that delivers consistent results should be engaged in at least 4 different marketing initiatives every month.

Well, all marketing takes planning and preparation and the time to start is now. October offers many opportunities to move your practice forward. Here are just a few: October is dental hygiene month, you should launch your end of the year dental insurance utilization announcements, its time to plan for your candy trade-in event and consider participation in breast cancer awareness month.

If you aren't sure how to implement these and other marketing initiatives, contact me, Sharon Kantor Bogetz. I am happy to help! tohttps://cuttingedgedentalconsulting.com/contact/

08/08/2019

Wondering How To Use Dental Marketing To Move Your Practice Forward?

Sharon Kantor Bogetz, MBA, MEd recommends that you engage in 4 different dental marketing initiatives each and every month to make a positive difference in your dental practice.

"We see so many dentists and dental specialists frustrated because they don't have enough new patients coming into their practice to sustain growth in a predictable manner."

Planning and implementing the right 4 marketing tasks each month will increase your new patient flow.

If you are not sure what marketing you should do before the end of the year to kick start your dental marketing, call Sharon at (847) 370-9131. She has more than 20 years of experience creating and implementing successful dental marketing campaigns for her clients.

CONTACT US We would love to hear from you...why not get in touch? 1 CALL US (312) 600 – 5003 FAX US(888) 349 - 8815 MAILING ADDRESS8745 W Higgins Rd., Ste 110 Chicago, IL 60631 SEND US A MESSAGEHow may we help you! Your Name Your Title DDS / DMD / PhD / Other Your Phone Number (###) ###-###X Your ...

07/15/2019

Grow Your Practice With Back To School Offers

July and August is a great time to grow your practice with a dental marketing campaign promoting back to school dental exams for school-age children. We recommend using a combination of social media and print ads for your Back To School campaigns. All of these are economical and can be implemented quickly.
1. Maximize your Internet marketing outlets. Use blog posts, Facebook boosts, Google ads and Twitter feeds to promote your campaign.
2. Email marketing. Design and send an e-blast to your patient base.
3. Post Printed Ads. Create professionally designed and printed window signs, office posters, and TV advertising.
4. Grass Roots Advertising. Create professionally designed and printed rack cards or flyers and distribute them to area daycare centers and businesses.

Here are a couple of sample signs we created for our clients.

If you need ads for your back to school dental marketing campaign, call Sharon at 847-370-9131.

03/19/2019

On March 18, 2019, Schein published a press release announcing that they have purchased Lighthouse 360. Lighthouse 360 is one of the leading dental patient communication products available which streamlines appointment reminders and patient review requests. Cutting Edge Practice clients that use Lighthouse 360 enjoy the benefits of decreased patient no-shows, increased recall program efficiency and automated dental review requests. I recommend Lighthouse 360. It is a reliable dental marketing product with a high return on investment.

Read the entire article posted on the Henry Schein website. http://phx.corporate-ir.net/phoenix.zhtml?c=74322&p=irol-newsArticle&ID=2391564

02/18/2019

Find Wendy Pesavento & Sharon Kantor Bogetz in Booth 1716 & 1717 at the 2019 Chicago Midwinter Meeting at McCormick Place.
Can't wait for Thursday!

12/01/2018

Dental Event Planned For Prime Dental Associates.

Sharon Kantor Bogetz at Cutting Edge Practice plans and implements successful dental events for her clients.

Cutting Edge Practice, a dental practice management & marketing consulting firm helped Dr Kushnir, a general dentist plan and implement four different community events this year which included this Ribbon Cutting, Halloween Candy Buy Back for our US Troops, a Parade and a Business Expo. All of the planning, marketing, advertising, branded give aways, raffles, graphics, social media posts and press releases were all created for the events by Cutting Edge Practice.

If you would like to develop your brand and increase your prominence in your community, call Sharon at 847-370-9131 or visit CuttingEdgePractice.com

03/21/2018

Cutting Edge Practice helps dentists market their dental practices by participating in community events. "We want our dentists to deliver a consistent brand message to the public."

This is a photo from the Johnsburg Business Expo on March 17th. Cutting Edge created and designed the following marketing materials to help project an integrated marketing theme for their Post-transition consulting client, Prime Dental Associates which included:

~ dental logo
~ dental website
~ branded tablecloth
~ retractable banner
~ dental rack card
~ business card
~ referral card
~ branded toothbrushes
~ raffle