MYB: Minding Your Business, Inc.

01/05/2023

What Do Meeting Attendees Really Want?

Growing event attendance takes understanding your target audiences and what they want and need. Attendee research and analysis will guide a successful growth strategy.

08/31/2021

Making Room for New Products - Successfully launching and maintaining new products and services requires organizations to sunset others.

Successfully launching and maintaining new products and services requires organizations to sunset others.

08/20/2021

A Strategic Plan…for my annual meeting?

Annual conference strategic planning is important to achieve alignment on a future vision, create a design roadmap, and guide event growth and success.

03/17/2020

Ready for Wednesday's lunch and learn? Check out this video with John Folks and Max Suzenaar as they discuss how organizations are strategically re-imagining their conference strategy and experience.
https://www.youtube.com/watch?v=EMlFOcG6OVE

Join Max Suzenaar (CEO) and John Folks (President) as they explore your association as a brand, and your annual meeting as the biggest stage you have to spea...

03/16/2020

Regardless of your conference plans this year, it's always a good idea to re-imagine what "could be" while also listening to the data so we can deliver what it "should be." Listen in as Max Suzenaar discusses in this should video:
https://www.youtube.com/watch?v=vhTYQuqzFKU

Take 5: The Modernization of Associations - Episode 2: Your association is a brand, and your annual meeting is the biggest stage you have to speak into the p...

03/12/2020

Organizations across the globe are reconsidering their event strategy, and it’s not just because of the current COVID-19 pandemic. As technology has improved and made virtual events a viable option, several organizations have been taking advantage of the significant time and cost savings, increased engagement opportunities and greater flexibility offered by going virtual.

Have you considered going virtual? If so, here's a nice primer on some of the decision factors involved as well as some of the main virtual event platforms:

https://www.myb.net/blog/navigating-the-landscape-of-virtual-events

Now that technology has made virtual events a viable option, associations are taking advantage of the time and cost savings as well as the new engagement opportunities this channel provides.

03/10/2020

While many events are being postponed, it may be a good time to evaluate your meetings to see how they can be improved. https://bit.ly/2Q1Ll8i

03/05/2020

As we continue to hear about several conferences and events being affected by COVID-19, many organizations are sharing best practices and the steps they have taken to protect their employees and members:
https://bit.ly/2TFGZEV

03/04/2020

Great insight! When employees are passionate enough to share about what their company does and what their vision is, that can often be a great sign of the type of company you want to work with.

Everyone has a platform and a personal brand these days—why shouldn’t your association leverage that? That’s the idea behind employee advocacy, a growing social media trend.

03/02/2020

The World Health Organization created this must-have resource for anyone planning an event this year. It includes key planning recommendations for large events in the context of the current COVID-19 (coronavirus) outbreak.
https://bit.ly/32GoWCE

02/14/2020

All members are technically, "customers." But, not all customers are members! Your customer universe may be bigger than than you realize. Find out how to leverage your whole universe. https://bit.ly/38tjvsS

Before you rush to a new model you may want to expand your thinking to consider your “customers” as an untapped and promising revenue source. While members contribute great value to associations beyond annual dues, you already have other customers that are engaged with you. Long overlooked, this...

02/13/2020

Knowing WHY your association exists, rather than being enveloped in the closed circuit of WHAT you’re doing, or HOW you’re doing it – is critical to staying relevant and delivering meaningful change. https://bit.ly/2SrSfFH

Organizations that have clearly defined their purpose — or, know their why — have a foundation that will enable them to thrive.