reALIGN Expansion Sherpas

reALIGN Expansion Sherpas (re)ALIGN was founded in 2009. We understand building business. It’s our territory.

(re)ALIGN is a business and product innovation agency, focused on innovation and ex*****on that’s faster than internal organic growth, less risky than acquisition. We guide your business, help you expand into new adjacent categories, access new channels of distribution, or improve your go-to-market process for core categories/channels. We provide market insights and brand frameworks that open new

retail and B2B segments, geographic markets, and e-commerce opportunities, improve assortments, deepen supply chain access, improve internal processes, sharpen marketing collateral, and dramatically improve profitability. You’ll expand your market footprint and realize faster go-to-market results with higher profitability.

I am laser focused on THINKING BIGGER and ACTING more BOLDLY – MORE OFTEN. Are you?I played it too safe, too often. Unde...
11/12/2025

I am laser focused on THINKING BIGGER and ACTING more BOLDLY – MORE OFTEN. Are you?

I played it too safe, too often.

Understanding what fuels big successes (those times when insights struck like lightning, and I boldly acted) helps. Minimizing those moments does not. Instead, we should weaponize them as rocket 🚀 fuel for the next “think bigger/act more boldly” success.

Reflecting on our big successes, when everything lined up just so, helps. Understanding the red thread connecting them, helps. Personal or professional life, reflect on both. Here are three examples that helped me to understand the red thread:
- Years ago, I started to walk out of a job interview, landed it while setting boundaries, and thus cemented a launch pad for succeeding in it.
- Another time I fell in love and proposed three days later (to the lady in red, below, 28 years ago).
- More recently, I told a factory owner they should 4x their revenues (from $12 to $50M in 5 years), and how. Then we surpassed the goal.

While I have known for years what fuels my BIGGER and BOLDER, this year I figured out key ingredients to attract them MORE OFTEN, to think bigger and act bolder, more often:
- Walk taller
- Expect to be respected (while earning respect)
- Reject intimidation
- Share my tools ⚒️ and toolbox 🧰 generously

Now I record 5-minute videos, publish them every other Thursday. TGO Podcast/Season 3.

Now I help friends and clients to think bigger, act boldly, more often. To think big, work hard, trust bold insights, execute fiercely, and focus on all three lenses of growth - product/brand, operations, finance.

Together, we create a Summit Vision, then execute the hell out of it. I talk about this (growth tips, frameworks, insights, tools) in TGO Podcast S3/The Growth Climber’s Toolbox 🧰. You can find them on our social media pages () and our (re)ALIGN website.
Imagine what your company will look like once you help your team to see, then climb your “Mt. Everest” size goal. Infinitely more satisfying than climbing mole hills or chasing uninspiring finish line goals.
Don’t climb the mountain so the world can see you – climb it so you can see the world.
What mountain are you climbing?

Are you hitting the snooze button on your business's growth strategy? Ex*****on isn't an afterthought - it's the whole p...
07/07/2025

Are you hitting the snooze button on your business's growth strategy? Ex*****on isn't an afterthought - it's the whole point.

06/25/2025

Look familiar?

TGO Podcast alum Greg Shugar sat down with Jake Tapper on CNN to discuss tariffs and the realities of running a Made in America business.

Greg’s insights on balancing cost, quality, and values aren’t just headlines — they’re hard-won lessons he’s lived through. On The Third Growth Option, he dives even deeper into his entrepreneurial journey — from founding Tie Bar, launching new brands, mentoring students, and redefining what growth looks like today.

🎧 TGO Podcast: https://lnkd.in/gh4RSM5D
📺 CNN Segment: https://lnkd.in/gJHnrwQC

Misalignment kills ex*****on.Our 3i-Turbo communication keeps every team on the same page, driving results.
05/28/2025

Misalignment kills ex*****on.

Our 3i-Turbo communication keeps every team on the same page, driving results.

1. Everyone has their own perspective. I started my Third Growth Option Podcast as a “virtual water cooler” and I met sm...
05/20/2025

1. Everyone has their own perspective. I started my Third Growth Option Podcast as a “virtual water cooler” and I met smart people, each with their perspective on what growth means and how to make it happen. Loved that!

2. It’s hard – and right – to “meet them where they are”. I worked hard to ask questions from the guest’s perspective. That helped them to be more open, to share more. I’m not sure the guest always valued their own (or my) input, in the process – but is that my problem, or even a problem? I offered a platform, I opened my office for office hours, and tens of thousands of people listened in, over 28,000 downloaded episodes, from 74 countries (especially my three countries with family – USA, Germany and Mexico), and I think people learned a thing or two.

3. Some guests called me months later to ask, “what does (re)ALIGN do again? We might need you.” And they did, and we helped them, with our customized Third Growth Option solution for their business, adding 7- and 8-figure new revenue streams. That was nice.

4. I focused on the guest, not me, every single time I produced an episode. I don’t do that often enough in life, so that alone was worth the hundreds of hours I invested in this passion project. My advice to you: focus on your customer, your employee, your spouse, your friend, your client, your guest. Yes, within your framework, whatever you or your company or your life are about, as a lens, but then focus on them not you. I needed to learn – first audio only, then with video (scarier, because I make faces, not a poker face!) – to ask questions, to allow myself to be myself and to “work out in the open” and let others learn too.

5. There is a season for everything. TGO started during COVID lockdowns, it was my wife’s and two daughters’ idea, and the podcast episodes were a great way to stay connected with old and meet new friends. Thank you to all my valued guests for being on the Third Growth Option Podcast, Seasons 1 and 2.


Thank you for sharing in this journey – as a guest or listener/viewer of my 167 episodes. We’re signing off Season 2, and I’m working on Season 3. Different format, different purpose. Stay tuned.

05/02/2025
Introducing the (re)ALIGN Sherpa Action Figure.Not your typical “strategy guy.” Here’s what’s in the pack—and why it mat...
04/24/2025

Introducing the (re)ALIGN Sherpa Action Figure.

Not your typical “strategy guy.”
Here’s what’s in the pack—and why it matters:

⛏ Pickaxe – Built for breaking silos and unearthing growth opportunities.
🔍 Research – Because we deep dive into every crevice of your business.
🧰 Growth Toolbox – Custom tools for building new products, channels, and revenue—no cookie-cutter advice.
🗺 Roadmap – We craft both Marketing & Financial Roadmaps that actually get used.
✈️ Travel – We show up. Period.
💻 Laptop – Where data meets action. Because growth takes both brains and boots on the ground.

Most consultants stay at basecamp. Sherpas climb with you.

Are you ready?

We don’t believe in selling pretty binders that collect dust after the meeting that was supposed to “drive innovation.” ...
02/06/2025

We don’t believe in selling pretty binders that collect dust after the meeting that was supposed to “drive innovation.” We lean in to get results, to add profitable revenue streams for our clients.

Ex*****on is what makes us different.
02/05/2025

Ex*****on is what makes us different.

01/21/2025

Is Organic Growth sputtering? Is Acquisition too risky? (re)ALIGN has a Third Growth Option: we find and develop adjacent product & service categories, we build new and better channels for distribution, and we implement better go-to market strategies.

Address

Cincinnati, OH
45140

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+15134075436

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