The Sales Mystique

The Sales Mystique I work with small business owners who want to make purposeful professional relationships that get them more clients and forget that they're selling.

07/23/2026

I am not anti-AI as a blanket rule. I am watching the shifts and looking at its impact. This is one BIG one. And no one is talking about it. About the reputational damage… not because its AI… because its NOT a human! Replace with ANY non-human to human system and youll have the same problem. Some steps in the customer journey should NOT be anything but an actual caring, attentive human.

07/21/2026

Big companies. Little companies. Individuals. Ya’ll have forgotten that tomorrow exists.
In sales this looks like focusing only on this months metrics. Pushing a pitch too hard, too fast; burning bridges and getting blacklisted
Sales is a relationship. It requires Trust. Trust doesnt appear just because you WANT it to or because you demand it. It comes because you prove you value the other person.

07/18/2026

The very structure of our society is detrimental to our mental health… I said it. Humans are social creatures, meant to have daily unstructured interactions with one another. But now we have to shy away from any new person because we’ve diluted our interactions down to 1. Those we already know or 2. Everyone else who wants something from us.

07/07/2026

What do you think? Can I get more purple on?

Yesterday I was both emcee and speaker at the Restore to Rise conference here in Columbus, Ohio. It was a phenomenal eve...
04/30/2026

Yesterday I was both emcee and speaker at the Restore to Rise conference here in Columbus, Ohio. It was a phenomenal event, and unlike other conferences I’d been to.

As professionals, we spend a lot of time learning. And learning is important. But here’s the thing: learning external information... we understand its value and we make time for it.

But learning about ourselves and what we need to truly take care of ourselves (I’m not talking “self-care” as the superficial thing it’s come to be known as)... that’s something we put off and off and off.

Yesterday I spent the day with over 100 dedicated leaders who knew that the best way to success was to pour into themselves. And my friends and Dominique, who organized this event... they delivered.

Dozens of interactive and engaging vendors providing a wide variety of ways to take care of ourselves, body, mind, and soul. A lineup of speakers to cause us to pause and look deeper at what’s really going on and how we can internally shift to show up stronger and more ourselves.

My piece of that puzzle was permission. Permission to be fully, unapologetically YOU, especially when it comes to selling and showing up in your career. Your Trust Style is a great place to start. Find the quiz at TheSalesMystique dot com/quiz.

Whew! It was an amazing ride. I’m so thankful to have been a part of it!


Date night and scavenger hunt!
03/28/2026

Date night and scavenger hunt!

Every late winter, as I grow desperate for summer’s warm rays, I look out at my yard knowing the very first signs of spr...
03/18/2026

Every late winter, as I grow desperate for summer’s warm rays, I look out at my yard knowing the very first signs of spring are coming.

Three years ago, we crawled around on hands and knees tucking small bulbs under the turf all throughout the yard. We waited five months for the first rewards. And now they return every year.

People come to me all the time saying, “I need clients, like, yesterday. What can you do for me?”

And I ask: “What did you do to plant the seeds six months ago? What have you done to make sure those seeds are still growing?”

Sales isn’t a magical button you push. It’s not a well-crafted formula you execute. It’s not the right prompts into an AI agent.

Sales is person to person. Trust built one small step at a time. It’s seeds planted. It’s weeding. It’s watering. And one day, a harvest. It’s not magic. It’s consistency and attention.

Ready to demystify YOUR sales?

Business owners hire me not because I hand them scripts or tell them to integrate a bunch of software. I look at how YOU are already building trust and teach you to do it better: more purposefully, more confidently.

Start with a Sales Audit. Stop guessing what’s working and where you’re quietly losing clients.

03/04/2026

This example of know your clients and what they need from you. And stop trying to be all things to all people. Ben the Handy Homo in New York City may have stumbled onto the perfect business cheat code for his area. (maybe it wasn’t a stumble, but I’d love to ask him about what BS advice he might have gotten along the way that wasn’t nearly as effective as these posters).
This wouldn’t work in Columbus Ohio where I am. It wouldn’t work in a lot of places... and in some places like NYC its actually the PERFECT option. By putting up physical posters he is telling people “I am real, I am here in this community with you and you may even already know someone who I have helped”. INSTANT trust established. Trust is the key to getting clients. At the end of the day, Trust is all that matters. And he found a way to do it that a website can’t. (He does have a website, he does have an instagram, as you can see in the tag... but likely just having these posters up has done more for his ‘brand awareness’ than anything else). Kudos to you! I hope you a wildly successful and fulfilling business.

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