Holotype Studio

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Cincinnati, OH
Holotype Studio

Brand strategy & design studio

06/24/2022

Throwing down some classics for Vinyl Friday.

05/15/2022

Sunny Sunday at Holotype Studio

05/10/2022

The best kettle chip in the land just received a facelift. What a blast working with the peeps over at HEN OF THE WOODS on this brand refresh.

05/03/2022

Hen Of The Woods Redesign:

Weird name, right? Even weirder when you find out we don’t sell chicken feed, forestry services, or even mushrooms.

So if it’s not a product, or even an ingredient, just what the heck is it?
Hen of the Woods is an attitude — a tireless belief that there has got to be a better way.

It all started with a salad, and three Cincinnati chefs who were absolutely convinced that there had to be a better way to make gluten-free croutons. Countless trials later we found it, and our Red Wine Vinegar potato chips born.

That better crouton became a runaway hit, and grew into a complete line of full-flavor, better-than-the-other-guys potato chips that we sold to like-minded food lovers, restaurants and breweries.

Surely, we said to ourselves 20,000 conference calls later, there had to be a better way to share our products with people who would really love them — a way to sell them without selling out. So we built our brand market by market, partnering in each region with grocery stores and food retailers who had tried our products and were as excited about them as we are.

That better way to grow became a better way to collaborate. Rather than building our brand from scratch in markets that don’t know us, we realized we could partner with house brands that customers already know and love and trust. And rather than give them a watered-down, second-tier version of our products, we bring our A game, which makes our partners and their customers love us — even if they don’t know us by name, they know when they’re getting a better product and a better deal. Finally, after long careers in restaurants, we know there has to be a better way for chefs, line cooks and other people who love food to make a living. We started Out of the Woods to help them handle life in the kitchen. It’s our way of giving back and reminding them — and ourselves — that there must be a better way.

04/29/2022

Vinyl Friday:
1. Japanese Breakfast
2. Jack White
3. Gorillaz
4. Spoon
5. Jason Isbell

04/04/2022

We are so blessed to have been nominated last night. Congrats to all the nominees and winners last night at the 64th Grammy Awards. Back to reality.

03/30/2022

In honor of our Grammy nomination, we are giving away a deluxe version of Serpentine Prison to the first person to answer the following trivia questions about Matt Berninger. Go!!!

1. Where was Matt born?
2. Where did Matt go to university?
3. What did he study?
4. What was his favorite radio station growning up?
5. What was the name of his first band?

03/29/2022

Our favorite vervet monkey for Stafford Jewelers

03/16/2022

Thank ! We are looking forward to our time in Vegas in April 3rd.

03/09/2022

Holotype’s Presidential Library

03/07/2022

Celebrating our wonderful co-founder at Holotype on International Women’s Day, with a little History 101 on her fabulous career.

Suzy believes that true innovation begins with a deep understanding of people. She is naturally curious, intuitively observant and passionate about creating emotional brands. Suzy’s experience includes years of strategic brand, business, and retail management as both an operational leader as well as an expert consultant. She has advised companies across a diverse range of sectors including CPG, Healthcare, Industrial Goods, Luxury Goods and Financial Services and of all sizes - from the brightest start-ups to Fortune 500 iconic brands.

Suzy has an MBA from the Stanford Graduate School of Business, and a BBA from the University of Michigan.

03/03/2022

We are one month away from The Grammys, and looking forward to seeing if our nomination turns into a win for Best Recording Package for Serpentine Prison.

Address

207 E Clifton Avenue
Cincinnati, OH
45202

Website

http://www.holotype.studio/

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