Cristofoli Keeling, Inc

10/08/2026

Earned media delivers something paid marketing can’t: third-party credibility.

When a journalist covers your brand, quotes your executive as an expert or cites your research, that validation carries weight - with audiences and increasingly with AI.

As you plan for 2027, consider whether it’s time to put more of your marketing budget behind PR and earned media.
https://buff.ly/H4NUZ6v

10/07/2026

10/06/2026

As more people trust AI for recommendations and answers, earned media is one of the strongest signals of credibility and authority.

Here's why that matters for your business.

https://buff.ly/YQUnjNw

10/01/2026

Great work starts with mutual respect, trust and collaboration.

Ready for that kind of partnership? Let’s talk. https://buff.ly/HeSJWSp

09/29/2026

AI has changed how quickly we can create content. It hasn’t changed what makes content matter.

Relevance, credibility, differentiation and strategy still win. And the brands that use AI to create smarter will build authority, trust and real business value.
https://buff.ly/rrN9ieb

09/24/2026

Does your marketing budget reflect the AI era?

As AI changes how people discover businesses, earned media and credible third-party coverage are becoming more valuable. As you plan for 2027, consider whether it’s time to increase your PR investment or reallocate a portion of your budget toward earned media.

https://buff.ly/YdlZ71Z

09/22/2026

Want your brand to show up in AI search? Credibility matters.

AI models tend to favor trusted journalism, while content from LinkedIn and YouTube is increasingly part of the mix. That makes earned media and strong thought leadership more valuable than ever.

https://buff.ly/YUFLHUM

09/17/2026

The future of brand visibility is about making paid search, SEO and AI work together.

The brands that succeed won't treat these as separate strategies. https://buff.ly/x8MaVOi