Optical Industry Consultant

11/01/2024

https://optometryindustry.com/blog/f/saas-fatigue-and-consolidation

In Eyecare, SaaS fatigue is at a pinnacle. The developement of this fatigue has its roots in the history of PMS systems, advancements in technology, and changing government regulations.

07/21/2023

My latest in Forbes on effective landing pages.

A key strategy is to spotlight how your solution tackles the visitor's challenges. Back this with testimonials and case studies.

07/17/2023

Today July 17th only, I am making my practice guide available for only 99 cents in the Kindle store!! My best tips on the basics from visiting over 500 practices. Normal price $49.99

With over 22 years in the industry, Mark has visited over 500 practices and has been a practice owner. He has some unique perspectives on success and practice growth that are outside the norms of what "other consultants" often say. This is a short read, but it is jam-packed with some of...

07/08/2023

The must have guide for every optometrist and practice manager. My best tips from 22 years in the industry, owning practices and visiting over 500 offices in my career. This is not what any other consultants are saying! Its scrappy and different. Its the daily grind. How to profit more on third party, how to select an EHR, ecommerce, and much more!!

With over 22 years in the industry, Mark has visited over 500 practices and has been a practice owner. He has some unique perspectives on success and practice growth that are outside the norms of what "other consultants" often say. This is a short read, but it is jam-packed with some of...

09/22/2020

National capture rate is pathetic 44%. Opticians need training and incentive to stay and grow. Many offices also need a way to "save the sale". A last minute package to pull out when price becomes an overwhelming objection.

With 44% capture rate as the national average, there is a lot of meat left on the bone. I will help you capture a greater percentage while keeping margins...

09/07/2020

Do you need video or product promos? Our basic package begins at $500 for a two minute video production

09/05/2020

07/31/2020

New Releases!!

07/30/2020

People are demanding more value options these days

07/30/2020

Not seeing reps? Nothing is easier than using our website

07/27/2020

Do you understand which products and marketing align with your strategy?