07/29/2026
Your sales team doesnât suckâtheyâre probably just giving up on your leads too soon.
In Part 1, I shared four ways your salespeople can get more prospects on the phone.
Here are the remaining three:
**5. Make enough attempts before scaling back.**
It typically takes multiple attempts to reach a lead. I personally aim for eight before moving them back into marketing nurture or an aged-lead campaign.
And letâs clarify what an âattemptâ means:
Calling, texting, and emailing someone within the same five-minute window does not count as three separate attempts.
Thatâs one concentrated outreach attempt.
Spread your follow-up across different days, times, and communication channels.
**6. Use multiple forms of outreach.**
Donât limit your team to calls, texts, voicemails, and emails.
Send a selfie video.
Message the prospect on social media.
Try FaceTime.
Send them something valuable with a personal note.
Depending on your business, you could even build a door-knocking or direct-mail campaign around your unresponsive leads.
The goal is not to harass people.
Itâs to find the communication method theyâre most likely to respond to.
**7. Get creative with your follow-up.**
Repeatedly sending, âJust following up,â isnât a strategy.
Itâs lazyâand it gives the prospect no new reason to respond.
Make follow-up fun.
Use a meme, GIF, emoji, personalized image, client success story, helpful resource, podcast episode, interview, or relevant piece of good news.
Before sending anything, ask yourself:
**âWhat would make me respond if I were them?â**
Your team doesnât necessarily need more leads.
They may simply need a better process for reaching and re-engaging the leads you already paid for.
Implement these seven strategies and you should see more conversations, more appointments, and more closed deals.
Do you agree or disagree? What follow-up strategy did I miss?
